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DIGITAL TRENDSPOT

Actionable trend forecasting is elemental for all businesses. To keep you on the forefront of emerging or evolving digital trends, this keynote presentation provides valuable context and validation for potential new opportunities in the digital world we live today.

Actionable trend forecasting is elemental for all businesses. To keep you on the forefront of emerging or evolving digital trends, this keynote presentation provides valuable context and validation for potential new opportunities in the digital world we live today.

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DIGITAL TRENDSPOT

  1. 1. SUDIO SUDARSAN DIGITAL TRENDSPOT 2012 Insights into digital trends and initiatives
  2. 2. A APP-BASED MUSIC ALBUM Icelandic artist, Björk, recorded her eighth studio album in October 2011, Biophilia, the first app album in collaboration with Apple. Biophilia was partly recorded on an iPad; the multimedia project encompassed music, apps, internet, and live shows. First App Album
  3. 3. B BYOD Spurred by the popularity of post-PCs businesses have adopted the strategy of allowing employees to buy or bring their own device to work - and connected them to corporate networks. Lately, airline carriers and hotels offer audio and video via wi-fi.
  4. 4. C CROWDSOURCED LEARNING At Udemy.com, users can build their own courses for study. They can ask questions via Sophia.org, and take exams on Veri.com Knowledge seekers will increasingly look beyond the traditional student-teacher structure as learning is becoming more democratic.
  5. 5. D DIGITAL DINING Patrons to restaurants browse menus on touch-screen tables or kiosks to order meals. Their orders are instantly viewed in the common kitchen via iPads. Food is later delivered at their glass-covered communal tables, replacing or reducing waiters at digital restaurants.
  6. 6. E ECO:DRIVE Fiat’s Eco:Drive, a USB-based application, collects driver data and vehicle behavior to allow users to evaluate trip information for cost and environmental impact. Eco:Drives can be shared via social media outlets or on Eco:Ville, where game rewards based on sustainability are conferred, making it a practical and informative tool.
  7. 7. F FACE RECOGNITION All major technology companies from Apple to Google are experimenting with the implementation of facial recognition software. Soon users won’t require pass codes to access their Facebook and Twitter accounts. FACIAL IDENTITY VERIFICATION
  8. 8. G GESTURE RECOGNITION Gesture recognition is an innovative way of creating shop windows, which allows customers to interact and control content displayed. A Spain-based company, Tedesys, is already creating waves with their Kinect software.
  9. 9. H HAMILTON RACE The world's youngest Formula One champion Lewis Hamilton raced against a virtual race car composed of 28K Facebook profile photos. Vodafone organized the race to mark the release of its upgraded mobile data network. To demonstrate the speed of the network Vodafone pitted Hamilton on a 4.6 km track against Vodafone Mobile Broadband network downloading 288 MB worth of Facebook pictures. Hamilton won. Vodafone won. Creativity won. Lucky Facebook users who submitted their photos to build the virtual car through an app won products from Vodafone.
  10. 10. I INTERACTIVE SEATING Instead of chasing social channels to reach customers with ads, social branding is a strategic approach about building mutual beneficial relationships between customers and brands.
  11. 11. J JEANS-CAM Jeans makers utilize the true power of social networking by creating a bridge of between offline and online activity, fostering conversations between both communities. The Diesel Cam is a remarkable example of enabling users to express through Diesel brand, creating identity and advocacy.
  12. 12. K KLOUT vs. KRED Klout, launched in late 2009, became the barometer for influence. Several criticisms to its methodology, influence measurement, and violation of privacy, gave birth to Kred to identify the most influential people in interest- based communities.
  13. 13. L LYTRO With Lytro customers can instantly capture interactive, living pictures first minus the headache to focus. The camera uses a series of algorithms to let users refocus after pictures are shot.
  14. 14. M MULTIPLATFORM MEDIA TV networks use creative interactive multiplatform opportunities for viewers to simultaneously watch a show, exchange IMs or discuss it real time on social outlets
  15. 15. N NFC Near field communication (NFC), a set of standards for smartphones to establish radio communication (tag), is probably as old as smartphones. NFC applications seem to grow after Google allowed consumers to store credit card details in a virtual wallet and MasterCard’s functionality of PayPass. Today NFC can be used in social networking situations, such as sharing contacts, photos, videos, and entering multiplayer mobile games.
  16. 16. O OBJECTIFYING OBJECTS There are myriad apps to say “I love you” for Valentine’s in today’s post-modern, digital age. In a research conducted by 11N, people fetish for physical tokens and the tactile, be it greeting card to say “I love you”, concert ticket, or other motivational objects.
  17. 17. P PLASTIC FUEL Scientists at the Illinois Sustainable Technology Center of University of Illinois at Urbana-Champaign have discovered ways to produce fuel in a small scale from plastic and use to gas up their SUVs. Even though this has nothing digital, it still finds a rightful place in my trendspotting adventures.
  18. 18. Q QWiPS QWiPS allows users to add their voice to social conversation by voice-tagging pictures, tweets, emails, posts on G+ and Facebook. Are we soon going to see status updates in social voices?
  19. 19. R RFID Radio-frequency identification (RFID) uses electromagnetic fields to wirelessly transfer data from tag to an object that found vast applications in animal identification, tracking progress in assembly lines and supply chains, toll access, etc. Today progressive-minded hotels and airlines use RFID for check-ins. For instance, Qantas Airlines recently introduced the next generation of luggage tag called Q Bag Tag that uses RFID technology.
  20. 20. S SHOP ANYWHERE Home Plus, a British discount store retail chain owned by Tesco and Samsung in South Korea launched a series of virtual stores on subway platforms. Click-and-deliver retail models raise the level of convenience for time-strapped commuters.
  21. 21. T TABLET TOYS Kids of the post-PC generation these days play with a combination of digital-and-physical interactive experience. For instance, Disney’s new AppMATes range pairs toys based on characters from Cars 2 with an iPad game that turns the tablet into a road surface.
  22. 22. U ULTRABOOK Intel’s higher-end subnotebook, Ultrabook, features low-power Intel processors with integrated graphics, solid-state drives for responsiveness, and unibody chassis to fit larger batteries into reduced case size, thereby competing directly with tablets, iPads, and also Apple’s Macbook Air.
  23. 23. V VDIO Danish digital entrepreneur and visionary, Janus Friis, gave us many wonderful internet- based services: KaZaA, Skype, and Joost. His latest startup, Vdio, is an internet television service, offering video streaming over internet.
  24. 24. W Wii U Wii U belongs to the eighth generation of video game consoles that will produce 1080p high-definition graphics, built-in touchscreen controller, and IBM’s multi-core power-based processor with eDRAM cache, and is expected to be completely backwards compatible with Wii and its peripherals.
  25. 25. X XBOX 720 Will Xbox720 be positioned as universal set- top box? Integrating removable solid-state storage cards, though pricey, is an amazing development, but gamers want backward compatibility to 360 and an optical drive (to play DVDs).
  26. 26. Y YOUTUBE 2.0 For years we have been looking up to the television for a revolution. The TV sat at the center of the house, but did not facilitate inventive forms of entertainment or communication. Finally, hybrid TVs integrated set-top boxes, internet, and Web 2.0 features to offer technological convergence. Now YouTube is making a comeback. Google is reportedly spending millions on high-end programming and YouTube is avaricious to be seen on larger screens.
  27. 27. Z ZINK Based on advances in chemistry, engineering, physics, and image science, Zink, acronym for Zero Ink, presents an amazing new way to print in full color without the need for those expensive cartridges or ribbons.
  28. 28. IT IS SAID THAT A PRODUCT IS MADE THREE TIMES 1. RESEARCH 2. DESIGN 3. MAKE
  29. 29. Today there’s a fourth: when the product is digitally distributed. With the digital channels and social media outlets available in the post-PC world, fresh and exciting opportunities are at the marketer’s disposal to take products and services out into the global marketplace .
  30. 30. Sudio Sudarsan http://www.iSudio.com http://www.twitter.com/iSudio http://www.tumblr.com/iSudio Please use the comment box below to inform if I missed something. http://www.WordPress.com/iSudio Thanks in advance. Keep in touch.

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