1. ROLE & IMPORTANCE OF BUSINESS
COMMUNICATION IN A ENGINEERING COURSE
DR. B C ROY ENGINEERING COLLEGE,
DURGAPUR
Name – BIPUL SHAW
University Roll No. - 12000721091
Department – MECHANICAL ENGINEERING (ME- 2Y)
YEAR – 3rd Year
Sem- 5th

2. CONTENT
1. Defination of Communication 1
2. Defination of Business Communication 2
3. The Importance of Business Communication 3 - 4
4. Role of Business Communication 5 - 9
5. Conclusion 10
6. Reference 11
Title Pages

3. Definition of communication
• The word “communication” derived from the Latin word ‘communicare’ that means to impart, to
participate, to share or to make common.
• It is a process of exchange of facts, ideas, opinions and as a means that individual or organization share
meaning and understanding with one another
• American Management Association defines, ‘Communication is any behaviour that results in anxchange of
meaning’.
• Newman and Summer Jr. state that, ‘Communication is an exchange of facts, ideas, opinions or emotions
by two or more persons’.
• Communication had a vital role to play in ensuring that people belonging to a particular country or a
culture or linguistic group interact with and relate to people belonging to other countries or culture or
linguistic group. Communication adds meaning to human life. It helps to build relationship and fosters love
and understanding.

4. • The term business communication is used for all messages that we send and receive for official purpose
like running a business, managing an organization, conducting the formal affairs of a voluntary
organization and so on.
• Business communication is marked by formality as against personal and social communication.
• The management problem generally results in poor communication.
Definition of Business Communication

5. The Importance of Business Communication
• Importance of business communication are listed below:
• 1. Managerial efficiency: Communication helps in the smooth operation of management. A
managerial task can only be performed when the communication system is effective.
• 2. Enhance morale and relations: Effective communication emphasizes the employee’s
participation in management. It helps to build the employees morale and cordial industrial relations between
management and employees
• 3. Effective leadership: Effective leadership depends on effective communication. Two-way
communication helps in effective communication. A managerial leader must handle the subordinates. For
ordering qualitative leadership is essential. And that can be obtained from a proper system of
communication.
• 4. Mutual trust and confidence: Mutual trust and confidence between labor and management
are necessary for the effective movement of the organization. When there is effective communication, it
helps to reduce misunderstanding and develop mutual trust.
• 5. Better decision: The success of an organization can be measured in better decisions. When the
information, data and other fact are not effectively communicated, it hampers the decision-making. So,
when the facts are communicated to concerned department, organization and person. It is easy to make
decisions promptly.

6. • 5. Better decision: The success of an organization can be measured in better decisions. When the
information, data and other fact are not effectively communicated, it hampers the decision-making. So,
when the facts are communicated to concerned department, organization and person. It is easy to make
decisions promptly.
• 6. Staffing: When the information are correctly communicated in time, it helps in the function of
selection, placement, socialization, promotion, and transfer.
• 7. Better managerial concern: All managerial functions such as planning, organizing, directing,
controlling, etc can’t be conducted without communication.
The Importance of Business Communication

7. Role of Business Communication
Communication is being able to share ideas & feelings with other people. However, the term is not be seen
as simple as giving feedback or discussing problems. It can be defined as a way for people to get to know
each other. And the more you know about someone, the better the chances that you would be able to
provide great services.
Business Communication Roles
Business communication occurs between two or more parties to exchange business-related information.
The success of a business depends on the efficacy of business communications. For this, communication is
regarded as the lifeblood of business. The role or importance of communication is discussed below:
• Exchanging information: Communication is mainly the exchange of information between two or
more parties. Through communication, organizations exchange information with internal and external
parties and they’re referred to as “internal communication” and “external communication” respectively.
Communication also brings dynamism in organizational activities and helps in attaining goals.

8. • Preparing plans and policies: Communication helps in preparing organizational plans and
policies. Realistic plans and policies require adequate and relevant information. The managers collect
required information from reliable sources through effective business communication.
• Execution of plans and places: For timely implementation of plans, policies and organizational
goals, managers must disseminate those in the whole organization. In order to disseminate the plans and
policies to the internal and external parties, managers rely on varying forms of communication
including digital communication, technical communication, business communication for accuracy.
• Increasing employee’s efficiency: Communication also helps in increasing the efficiency of
employees. With the help of “one-to-many” communication; organizational objectives, plans, policies,
rules, directives and other complex matters explained to the employees can broaden their knowledge and
thus help improve efficiency of employees.
• Achieving goals: Effective communication helps the employees at all levels to be conscious and
attentive. It ensures timely accomplishment of jobs and easy achievement of common goals.
Role of Business Communication

9. • Solving problems: Through various communication channels , business people can be informed of
various routine and non-time problems of the organization and accordingly they take the necessary actions
or steps to solve the problems. Problem solving abilities does not always require critical thinking, by paying
close attention to the target market and being aware of market trends, businesses can access
actionable feedback that can make a company successful.
• Making decisions: Making timely decisions requires updated information. Through effective business
communication, managers can collect information from different corners and can make the right decisions
whilst aiming to achieve business goals.
Role of Business Communication

10. • Improving industrial relation: Industrial relation is one of essential elements of good business and
it’s the relation between workers and management in the workplace. Good industrial relation is always
desired for business success. Communication plays a vital role in creating and maintaining good industrial
relations. Business owners, team leaders, managers, and business partnerships must ensure good
communication in business and promote communication practices within the organization.
• Publicity of goods and services: In the modern age, business is becoming highly competitive.
Almost very competing manufacturer produces products of common consumption and even embrace new
types of business communication techniques such as web-based communication to improve communication
with customers online. However, all of them cannot sell equally well and this usually depends on the form
of communication tools employed. An organization with better communication systems, communication
styles, and business functions will sell better.
• Removing controversies: Effective communication plays a critical role in the smooth and constant
flow of information among various parties involved in negotiations or transactions. As a result, conflicts,
controversies and disagreements can be resolved easily.
Role of Business Communication

11. • Enhancing employee satisfaction: If there is free and fair flow of information within the
organization, it will bring mutual understanding between management and workers and boost employee
morale. Such understanding enhances the satisfaction of employees and create a positive atmosphere.
• Enhancing loyalty: Effective communication plays a key role in helping managers understand the
performance of their subordinates. In such a situation, the subordinates try to show their good performance.
Later on, if management praises their performance, it will enhance employee engagement and employees’
loyalty.
Communication is an essential part of business growth and development and the function of business
communication cannot be overemphasized. Ensuring good managerial communication with employees,
promoting business communication skills across all employee chain, and improving person communication
and relationship amongst co-workers all ensure accurate communication.
There are many aspect of business communication and inculcating the right methods with a good internal
communication strategy will prevent communication failure with a guarantee of success.
Role of Business Communication

12. CONCLUSION
• In conclusion, business communication is the relay of messages from one employee, organization,
department or office to another. Effective business communication usually helps in increasing productivity
of the business because it relays ideas and decisions. Effective communication also helps in solving
conflicts and restoring peace to an otherwise turbulent situation within a business organization.
• Currently, there is a particular trend in business communication such that communication is moving from
the old types of face-to-face meetings to the utilization of modern technologies such as conferencing. The
main point to note here is that effective communication forms part of the backbone of business operations.

13. REFERENCE
 Definitions of Communication and Business Communication :
https://www.academia.edu/6825607/Introduction_to_Business_Communication
 The Importance of Business Communication :
https://www.cloudtalk.io/blog/the-importance-of-business-communication-definition-types-and-tips/
 Role of Business Communication :
https://thebusinesscommunication.com/business-communication-roles/

14. THANK YOU