Presentation on a new product idea. Made by Subhasis Mukhopadhyay during a Marketing Internship under Prof. Sameer Mathur, IIM Lucknow

1. Paramarsh
Ready to help

2. Goals
• Improving the education system in India.
• Guiding students reach their goals.
• Do good to everyone

3. Plan and overview of Paramarsh
Help students of Class 10 and Class 12
decide their right career choice
Provide information, maps, number of
hostels in each area, their quality, fees
structure in a roof and also allowing the
students to book a room in advance.
Providing Engineering students with
the best tutorials available on
Internet.

4. Market Overview
Current/Potential Customers: Students of Class 10, 12
and Engineering
Competitors: MaxScore
Collaborators: Schools, Coaching Institutes,
NPTEL, OLA, Hostel/Mess Room Owners, OYO etc.

5. Segmented Customers
• Students of Class 10.
• Students of Class 12.
• Students of Engineering(UG).

6. Income from the Market
Ads on Playstore
Premium version costs $5/person
Database selling

7. Targets of Paramarsh
• Sell the premium version to 10 students a day
• 10 x $5 = $50 a day
• Promoting drastically, attaching with
emotions of customers.
• Need a time frame of 7-8 months to achieve
the target, since it’s a completely new
product in the market.

8. Pillars
• Customers
• Collaborators
• Company
• Competitors

9. Customers
Target Customers:
• Class 10, 12 and Engineering Students
Benefits:
• Guide to select a right career option
• Hassle free accommodation process
• Guide to the best tutorial links of each and
every stream in Engineering.

10. Collaborators
• Schools
• Coaching Institutes
• NPTEL
• OLA
• Hostel/Mess Room Owners
• OYO
• and many more….

11. Company
• Persons responsible for the company:
CEO
CMO
CTO
COO
Consists of the Strategic Business Unit.

12. Competitors
It’s a completely new product.
Only one competitor (only onw POP)
• MaxScore

13. Propositions
• Helping hand for students
• Has one competitor with only one POP ;)
• Once launched, predicts a huge demand
• Providing best tutorials under one roof
• Helping students decide career
• Hassle free choosing the right hostel
• Total profitable business for collaborators
and investors

14. Paramarsh’s Benefits
Excellent service quality by professionals
Efficient searching mechanisms
Best tutorials for engineering students
All of these at a reasonable cost of $5 only
Offered to customers at $5 (B2C deals)
Offered to channels at $3.5(B2B deals)
Completely new product in the market
Has a huge demand (from a market research))
Free version includes counseling of students
Given at $4 to a customer by completing
various offers
Huge customer base B2B deals bags it at
$3 .
Coupons and promotions offered to
employees
1) Helping school students
2) Tutorials to engg. students

15. Meaning
Paramarsh = ‘Consultation’

16. Structure

17. Business Process
StrategicBusinessUnit
Decides the core
functionality.
Makes marketing
strategies
ResearchandDevelopment
Researches about
the product
Updates the product
Technical support to
users.
OperationsandMarketing
Handles the end
users
Reports problems to
higher authority

18. Implementation Schedule
Product
manufactured
Product
launched
Marketing
Team works
End users
downloads the
app and uses
the product
End users
complains to
the support
team