This document provides guidance on how to plan and design an effective presentation. It discusses analyzing your audience to understand their background and purpose for listening. The key components of a presentation are identified as the argument, arrangement of content, style, memory, and delivery. The argument should make a clear claim supported by evidence. Content should be arranged in an introduction, body, and conclusion structure. Style tips include using simple language, short sentences, and emphasis of positive words. Presenters should memorize an outline rather than the entire presentation for a natural delivery. An elevator pitch is a brief introduction of an idea to solve a problem within the timeframe of an elevator ride.

1. Business and Technical Presentation Skills
How to plan and design an effective presentation!
Part-1
By
Dr Deler Singh
Department Of Humanities And Social Sciences
Jaypee University Of Information Technology, Solan. Himachal Pradesh (173234)

2. What is a Presentation?
• The giving of something to someone, especially as part of a formal ceremony
• A speech or a talk, in which a new product, idea or piece of work is shown and explained to an
audience- Oxford advanced learners Dictionary

3. Why Presentations?

4. Why Presentations?
• Making your ideas public
• Sharing them with other people
• Influencing other people

5. Different Communication Situations
• Personal life
• PTA meetings
• Interacting with a service provider
• Toasting the new bride and groom
• Workplace
• Persuading others to adopt your ideas
• Reporting out to your department
• Educating your co-workers

6. How to plan and design an effective presentation?
Audience Analysis
• Who is my audience?
 Age
 Gender
 Education
 Occupation
 Cultural background
 Social status
 Economic status
• What is their purpose to listen

7. Why Audience Analysis?
• Gives idea about
 Linguistic competence
 Academic background
 Beliefs, values and opinions
 Interests and attitude
• Helps change, mould and reorganize arguments in a way that suits the audience

8. What is your Purpose?
• Educate
• Entertain
• Persuade (Avoid controversial topics)
• Demonstrate
• Celebrate
• Inspire
• Tell a story
• Commemorate

9. What is the Scope of your Presentation?
• How much of the topic will you address?
• Usually dependent upon the time allotted.

10. Standard Components of a Presentation
• 1) Argument with evidence and objective
• 2) Arrangement/organisation
• 3) Style
• 4) Memory
• 5) Delivery

11. 1) Argument
A claim or assertion you want audience to take as valid
• A sentence/two that sums up the central point of your topic
• Needs to be specific

12. How to decide upon the Argument?
Argument=Topic + Claim
• Steps:
1) What?
2) So what?
3) Now What?

13. Argument
• Examples:
• Topic: Benefits of Exercising
• Argument: Adding exercise to one’s daily morning routine not only keeps their
bodies at a healthy weight but also reduces the risk of high blood pressure.
• Objective?
• Topic: Harmful effects of Alcohol consumption
• Argument: High levels of alcohol consumption have detrimental effects on
your personal health, such as weight gain, heart disease, and liver
complications.
Objective?
•

14. Providing Right Support/Evidence
• Why Support?-to establish validity
• Provide Concrete Evidence (Avoid I think/abstract words)
• Provide details (facts/stats/testimony)
• Provide Examples
• i) Discuss concisely
• ii) Focus on relevant details
• iii) Clarity over comprehensives

15. 2) Arrangement/organisation of content
• Introduction
o Attracting attention
o Stating your topic
o How it is beneficial for the audience
• Body
o Main arguments
o Supporting ideas, facts, evidences, etc.
• Conclusion
o Restating the main ideas
o Motivating audience to take action

16. 2) Arrangement/organisation of content (contd.)
• Chronological/Reverse Chronological
o Good for historical/past events/developmental topics
o The material is organized according to time sequence
• Topical
o The material is organized idea wise
o Logical development of subject
• Narrative
o Sharing personal experience

17. 2) Arrangement/organisation of content (contd.)
• Spatial
o The material is organized according to physical or geographical location.
o Good for geography based descriptions.
• Cause Analysis
o The material is organized on the basis of cause and effect.
o Good for social/economic/political problems.
• Problem Solving
o Statement of problem and causes
o Proposed solution

18. 3) Style
• Choose simpler and familiar words
• Craft short sentences
• Use evocative words
• Emphasise positive words
• Put keyword at important places (be specific)
• Avoid gender biased/other biased words
• Avoid too much technical jargon

19. 4) Memory: How much should we memorize?
• Remember written language is different than spoken language
• Don’t memorize the entire presentation
• Provide a map/outline at the opening (Optional/genre dependent)
• Keep conversational tone (especially at the outset)
• Don’t use abstract words/adjectives (Genre specific)

20. Key Point Speeches Components
5) Delivery
• Related to Body language and non verbal communication

21. What is Elevator Pitch?

22. ELEVATOR PITCH
22
1 3 5
4
2
Introduction:
Introduce
yourself,
compaby,
position
Identify the
problem that
needs
soultion/why is
relevant
What are you
asking
Provide a
background/
Context
How to solve the
Problem, Present
your
ideas/argument

23. Could you Write an Elevator Pitch Right Now?