This is the July 2009 edition of the Luckie-produced Generational News & Views newsletter. It takes a quick topical look into the lives of Baby Boomers, Gen Xers and Gen Y. For more information, please visit www.luckie.com

1. July 2009

2. July 31, 2009
VOLUME 5 ://: ISSUE 7
SUBWAY THINKS FRESH WITH ONLINE SITE FOR BOOMERS
BOOMERS:
POPULATION:
PEOPLE HEARTS BOOMERS
GENERATIONAL INSIGHT:

3. BUMPS FOR BOOMERS TEACHES A NEW KIND OF SKIING
BOOMERS: A $50 BILLION
GROWTH OPPORTUNITY
NOSTALGIC FOR THE SUMMER OF LOVE

4. HUGGIES TARGETS MOM WITH YEARS’ WORTH OF DIAPERS
GENERATION X:
POPULATION:
ICONS OF ERA SUDDENLY GONE, GENERATION X FEELS OLD
GENERATIONAL INSIGHT:

5. NUMBER OF MOMS USING SOCIAL MEDIA STILL GROWING
SUAVE USES IN-GAME
ADVERTISING TO REACH
MOMS
KIDS MAKE THEIR OWN BOOKS, COMICS, MAPS

6. PUBLIC SERVICE BECKONS COLLEGE GRADS
GENERATION Y:
POPULATION:
AIR FORCE TARGETS MILLENNIALS IN NEW EFFORT
GENERATIONAL INSIGHT:

7. LEVI’S COURTS THE YOUNG WITH A HOPEFUL CALL
PLASTICS INDUSTRY TO
USE SOCIAL MEDIA TO
ENGAGE THE MILLENNIAL
GENERATION
BORDERS TARGETS TEENS WITH NEW SHOPS