Assignment: A mini case study on Mayo Clinic.

1. MAYO CLINIC
Case Study

2. No, this isn’t a resort!
One of the campuses,
located in Arizona

3. Founded by William and
Charles Mayo.
Has been providing
exceptional medical care over
the years.
World’s first and
the largest
integrated not-for-
profit medical
group practice.

4. Consistently ranks at the top
of U.S. News & World
Report’s Best Hospitals list!
Their approach is different
from most clinics and
hospitals.

5. Specialties…
• Heart
diseases
• Cancer
• Respiratory
disorders
• Urology

6. Their motto:
“ The best interest of the patient is the only interest to
be considered.”

7. They design beautiful buildings, to make their patients feel better.
The 21 floor building in Rochester has wide-open spaces.

8. Doctor’s offices are designed to
feel cozy and comforting.
Artwork,
Waterfalls,
beautiful lobbies-
All of these for a
calm and soothing
feel.

9. New patients are given a warm welcome.
Staff is friendly and treat their patients with
care and love.

10. What else do they believe in?
Teamwork!

11. For each patient, a
team of all specialists
is assembled.
Together they
diagnose the medical
problems to
determine the most
accurate diagnosis.
Also, the best
treatment!

12. Customers get individual
attention from the doctors.
How?The doctors here are put on salary. So the
number of patients they see doesn’t matter! They
can spend as much time as they want.

13. All their operating income is invested back
into the clinic’s research and education
programs.
Mayo’s clinic offers
educational programs
through its 5 schools.
Breakthrough research
is quickly implemented
into quality care of the
patients.

14. Advertising

15. Motivating
stories are
shared over
social media.
They connect
with their
customers at an
emotional level.

16. Campaigns to
encourage people to
switch to healthier
routines.

17. Why has it been so successful?
Two core values: patient’s interests
are placed above all and practicing
teamwork.
Their patients have always been
satisfied with their services.
A team of
great doctors,
best
equipment,
outstanding
service. Who

18. Do conflicts of interest exist between wanting to
make the patient happy and providing the best
medical care?

19. No! They ensure the best medical care is provided, no
matter what. Their team of specialists works together to
find the best solution.
At the same time, they ensure that the patient is treated
well.

20. SUMMARY!
• Not-for-profit medical
group
• Two core values:
Patients are given
priority and Teamwork
• Doctors are put on
salary, enabling them to
give full attention
• Focus on education and
research
• Core focus on patient
care and satisfaction

21. Disclaimer
Created by Stuti Sabharwal, student of BITS Pilani
Hyderabad Campus, during an internship under Prof.
Sameer Mathur.
Thankyou!