Key takeaways: - Education leads to inspiration and builds trust - Education marketing positions you as an influencer - Only 3% of potential customers are actively looking for you - Education marketing targets the full 67% of potential market - Education marketing enables you to convert better

1. Education Based
Marketing
BY Stuart davidson
Marketing Philosophy

2. education Marketing
Marketing that educates. Marketing that inspires.

3. The power of education lies in
building trust

4. Quick excersie
Think about someone you consider as an influencer or trusted advisor
How do you feel when you think of your influencer?
Make you feel safe? at ease? Inspired? Motivated? When they offer you sincere,
heartfelt advice, do you usually follow it? Often, without question?
When you take time to educate your potential clients, right inside your
marketing, you can start to become one of their influencers.
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5. The Customer Landscape
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6. Your Market
Most marketing, in most industries, is designed to only reach the 3% of people already actively
looking for your solution. Most business owners and marketers spend their time trying to win
this highly competitive dogfight.
Very few people know how to access the 67% of their ideal clients who have the problem they
solve – but just need a little education to know they need it.
Effective education based marketing informs the huge 67% group of your ideal customer as to
why they need you right away. It takes your ideal customers from simply being Open (7%),
Aware (30%), or Unconscious (30%), to being actively interested in investing in your solution.

7. Most businesses fail because
they’re in a dog fight for the Tiny
3% of active shoppers

8. When an Education focus – doesn't
work
Two important elements: Deliver Value and Position The Sale
To reach the 67% of untapped people, you
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need both...
most are missing out because they don't
position the sale

9. Why you need an education based
focus
attract
You can attract 67% of the
market, instead of only 3%
everyone is fighting for.
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trust convert
Those who know about
you, trust what you have to
say and will remain loyal.
People listen to and act
upon your marketing
messages without doubt.

10. Education based marketing
Key takeaways:
• Education leads to inspiration and builds trust
• Education marketing positions you as an influencer
• Only 3% of potential customers are actively looking for
you
• Education marketing targets the full 67% of potential
market
• Education marketing enables you to convert better
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11. What's next?
If you have any questions, please leave your comments below or on my website.
If there is anything else I can help with, then get in touch via all the normal channels. Make sure we're connected!
contact@stuartjdavidson.com
@RealSocialShark
www.facebook.com/thesocialshark
EMAIL:
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