In the SMART Communicator™ workshop, organisations unpack the state of their communications. They build the foundation for more effective comms based on Flame Tree Media's SMART™ methodology of Strategy, Media, Authenticity, Results and Team. The workshops typically suit organisations with an established communications capability. SMART provides companies with the framework for a DIY Newsroom™, which enables them to control their own message for maximum return on effort and from existing resource. This deck serves as the run-sheet for the half-day workshop.