Control your message by creating your own newsroom. It doesn't matter the size of your comms team or what sector your business or cause operates in. Here's how to do it.
1. for creating a
DIY Newsroom
STUART HOWIE, Flame Tree Media, March 2017
10 TIPS
2. THE DIY NEWSROOM
G’day
Hi, I’m Stuart Howie. I run Flame
Tree Media, which sets up
newsrooms for organisations and
causes so they can maximise their
communications efforts.
I’m a former editorial executive,
editor and journalist.
I love information and I’m
passionate about helping teams
achieve their best.
3. FORECAST
The amount of information
distributed online will
treble by 2020.
- International News Media Association, News Media Outlook 2016
THE DIY NEWSROOM
Never more complex
4. THE DIY NEWSROOM
Media disruption
2. More layers
of comms
3. Limited
resources
4. Demand
for ROI
1. Shrinking
local media
5. THE DIY NEWSROOM
Fishing where the fish are
In these heady times, communications must be strategically directed.
Common mistakes are to continue with old-school thinking, jumping at every new shiny object
or winging it. This costs money, time, focus and energy.
6. THE DIY NEWSROOM
Perpetual motion
With all this communication flying around, there are high expectations.
Powers-that-be want ROI. Residents and ratepayers want useful, relevant
information personally tailored and delivered to them. You will have your own KPIs.
7. THE DIY NEWSROOM
SMART solution
You want a solution that is simple, strategic and sustainable. And if you act SMART-ly
you have a great opportunity to control your own message.
STRATEGY ACTIONMEDIA RESULTS TEAM
25. THE DIY NEWSROOM
Want to know more?
3. Email me at
stuart@flametreemedia.com.au
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In 2017: Look for my book on this very subject
THE DIY NEWSROOM
27. DIY NEWSROOM
March 2017
This presentation, its branding, the SMART methodology and the DIY Newsroom are the
intellectual property of Flame Tree Media Pty Ltd. Images used here are subject to copyright.
flametreemedia.com.au
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