This document provides recommendations for digital marketing strategies to outperform competitors. It suggests talking to customers, creating buyer personas, researching direct and indirect competitors, defining your brand story and unique selling proposition. It also recommends monitoring competitors through newsletters, Google alerts, reviews and social media. Key tactics include focusing on quality content over quantity, using tools to create and optimize content, being active on social media, prioritizing SEO, and automating marketing like email sequences and analytics reporting. The document stresses continuously testing strategies and adjusting periodically based on analytics.

1. Digital Marketing Findings & RecommendationsCrush The Competition

2. No One Is My
Competition...
Everyone Is My
Competition...
22
1

3. Instead, Look At
This From Your
Audience’s
Perspective.
33

4. ➤ Talk to your
customers
➤ Create buyer personas
➤ Google search for both
direct and indirect
competitors
44

5. How Do You
Describe Yourself?
55
2

6. 66
Everyone knows
this brand,
without having to
see the logo.

7. 77
➤ What is your story?
➤ USP not bells and
whistles
➤ How do you become
the Uber, Google,
Kleenex of your
industry?

8. Are You
Watching Them
Closely?
88
3

9. 99
➤ Newsletters
➤ Google Alerts
➤ Google Trends
➤ SEM Audits - SpyFu

10. Are You
Listening?
1010
4
Image source: gadgetgirl

11. 1111
➤ Reviews
➤ Interviews
➤ Asking for Feedback

12. Quality Over
Quantity
Content
1212
5

13. 1313
Think about how people search.

14. 1414
Use tools to help you
create content.
AnswerThePublic
shows what people
are searching for in
Google around a
specific topic.

15. Let’s Get
Social
1515
6

16. 1616
➤ Follow Your Competitors
on Social Media
Platforms
➤ Monitor Their Mentions
- Social Searcher
➤ Automated Tools -
Hootsuite & Awario

17. Do Or Do Not
Do SEO
There Is No
Try!
1717
7

18. 1818
➤ Keywords
➤ Competitor Rankings
➤ SEO Technical Audit -
Moz
➤ Build Relationships
for Link-Building

19. Use Automation
To Get & Stay
Ahead
1919
8

20. 2020
➤ SMS Texting
➤ Email Sequences
➤ Analytics Alerts /
Automate Reporting
➤ Marketing Automation

21. 2121

22. 2222
We conducted a study to see how long it took gyms
and health clubs to respond to lead inquiries.

23. 2323
CRM
Landing
pages
Forms
Anonymous
Web Visitors
Blogs
Email
Marketing
Social
Analytics & Testing
Marketing
Automation
examples

24. Keep Tabs On
Their Promotions
2424
9

25. 2525
➤ Google Alerts
➤ Get Retargeted
➤ Subscribe to Keep an
Eye Out for
Promotions
➤ Monitor Prices & New
Products or Services

26. Recharge Your
Strategy
2626
10

27. 2727
➤ Test, Test, & Test
➤ Review Analytics
➤ 1-2 x / Year Adjust

28. 2828
If you have questions, feel free to contact us!
www.stringcaninteractive.com