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3
Design
Your
Tests
4
Enter
the Learning
Loop
5
Capture
Learnings
and Next
Actions
6
Measure
Progress
Learn
Customer
Disco...
?How can I avoid the risk of
failing with bold new
business ideas?
. Test those first!
3.4
Bringing it
all Together
ASSESSMENT
OBSERVATION
PROTOTYPING
TO
TESTING
FAILED
FROM
TESTING
STARTING POINTS
BU
SINESS M...
10m
or 1b+
From Idea
to Business
1Prototype
your
Ideas
The Iterative
Testing
Process
2
Extract
your
Hypotheses
1Prototype
your
Ideas
The Iterative
Testing
Process
2
Extract
your
Hypotheses
3
Design
Your
Tests
Test Card
1Prototype
your
Ideas
The Iterative
Testing
Process
2
Extract
your
Hypotheses
3
Design
Your
Tests
4
Enter
the Learning
Loop
Learn
5A
UNCERTAIN
test more
Measure
Build
Test Ca...
2
Extract
your
Hypotheses
5
Capture
Learnings
and Next
Actions
Learning Card
3
Design
Your
Tests
4
Enter
the Learning
Loop...
3
Design
Your
Tests
4
Enter
the Learning
Loop
Learn
5A
UNCERTAIN
test more
Measure
Build
Test Card
2
Extract
your
Hypothes...
3
Design
Your
Tests
4
Enter
the Learning
Loop
Learn
5A
UNCERTAIN
test more
Measure
Build
Test Card
2
Extract
your
Hypothes...
3
Design
Your
Tests
4
Enter
the Learning
Loop
5
Capture
Learnings
and Next
Actions
6
Measure
Progress
Learn
Customer
Disco...
3
Design
Your
Tests
4
Enter
the Learning
Loop
5
Capture
Learnings
and Next
Actions
6
Measure
Progress
Learn
Customer
Disco...
?Do you have a tool to help
me manage and track my
testing activities?
Progress
Board
Concept
Test Card
We believe that
Test Name
Assigned to
Deadline
Duration
And measure
To verify that, we wi...
The Progress Board
Business
Hypotheses
!
!
!
!
!
Test: Backlog Test: Build
Invalidated
Unclear Results
Validated
Test: Mea...
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From Idea to Business with Lean Startup & the Progress Board

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This deck shows how you get from idea to business by using the business model canvas and lean startup methodologies. It introduces the Progress Board, a new tool that brings it all together.

Veröffentlicht in: Business
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From Idea to Business with Lean Startup & the Progress Board

  1. 1. 3 Design Your Tests 4 Enter the Learning Loop 5 Capture Learnings and Next Actions 6 Measure Progress Learn Customer Discovery Customer Validation Customer Creation Company Building 5C INVALIDATED iterate or pivot 5A UNCERTAIN test more 5B VALIDATED progress towards next element Measure Build 2 Extract your Hypotheses 1 (6) (re)Shape your ideas Test CardLearning Card The Iterative Testing Process
  2. 2. ?How can I avoid the risk of failing with bold new business ideas? . Test those first!
  3. 3. 3.4 Bringing it all Together ASSESSMENT OBSERVATION PROTOTYPING TO TESTING FAILED FROM TESTING STARTING POINTS BU SINESS MODEL 7QUESTIONS SUCCESS HYPOTHESIS 265264 TEST 264 Bringing it all Together: From Idea to Business with Lean Startup & the Progress Board (I)
  4. 4. 10m or 1b+ From Idea to Business
  5. 5. 1Prototype your Ideas The Iterative Testing Process
  6. 6. 2 Extract your Hypotheses 1Prototype your Ideas The Iterative Testing Process
  7. 7. 2 Extract your Hypotheses 3 Design Your Tests Test Card 1Prototype your Ideas The Iterative Testing Process
  8. 8. 2 Extract your Hypotheses 3 Design Your Tests 4 Enter the Learning Loop Learn 5A UNCERTAIN test more Measure Build Test Card 1Prototype your Ideas The Iterative Testing Process
  9. 9. 2 Extract your Hypotheses 5 Capture Learnings and Next Actions Learning Card 3 Design Your Tests 4 Enter the Learning Loop Learn 5A UNCERTAIN test more Measure Build Test Card 1Prototype your Ideas The Iterative Testing Process
  10. 10. 3 Design Your Tests 4 Enter the Learning Loop Learn 5A UNCERTAIN test more Measure Build Test Card 2 Extract your Hypotheses 5 Capture Learnings and Next Actions Learning Card 5A UNCERTAIN test more 1Prototype your Ideas The Iterative Testing Process
  11. 11. 3 Design Your Tests 4 Enter the Learning Loop Learn 5A UNCERTAIN test more Measure Build Test Card 2 Extract your Hypotheses 5 Capture Learnings and Next Actions 5B VALIDATED progress towards next element Learning Card 5A UNCERTAIN test more 1Prototype your Ideas The Iterative Testing Process
  12. 12. 3 Design Your Tests 4 Enter the Learning Loop 5 Capture Learnings and Next Actions 6 Measure Progress Learn Customer Discovery Customer Validation Customer Creation Company Building 5C INVALIDATED iterate or pivot 5A UNCERTAIN test more 5B VALIDATED progress towards next element Measure Build Test CardLearning Card 2 Extract your Hypotheses 5 Capture Learnings and Next Actions 5B VALIDATED progress towards next element Learning Card 5A UNCERTAIN test more 1Prototype your Ideas The Iterative Testing Process
  13. 13. 3 Design Your Tests 4 Enter the Learning Loop 5 Capture Learnings and Next Actions 6 Measure Progress Learn Customer Discovery Customer Validation Customer Creation Company Building 5C INVALIDATED iterate or pivot 5A UNCERTAIN test more 5B VALIDATED progress towards next element Measure Build 2 Extract your Hypotheses 1 (6) (re)Shape your ideas Test CardLearning Card The Iterative Testing Process
  14. 14. ?Do you have a tool to help me manage and track my testing activities?
  15. 15. Progress Board Concept Test Card We believe that Test Name Assigned to Deadline Duration And measure To verify that, we will We are right if The makers of Business Model Generation and StrategyzerCopyright Business Model Foundry AG Test Cost: Data Reliability: Critical: Time Required: Test Card We believe that Test Name Assigned to Deadline Duration And measure To verify that, we will We are right if The makers of Business Model Generation and StrategyzerCopyright Business Model Foundry AG Test Cost: Data Reliability: Critical: Time Required: Test Card We believe that Test Name Assigned to Deadline Duration And measure To verify that, we will We are right if The makers of Business Model Generation and StrategyzerCopyright Business Model Foundry AG Test Cost: Data Reliability: Critical: Time Required: 5A INVALIDATED backlog build measure learn done 5B LEARN MORE 5C VALIDATED back to the drawing board: iterate or pivot your design advance to next step: move on in your quest to turn your idea into reality 4 Tests Test Card Learning Card Learning Card Learning Card Learning Card Learning Card Learning Card Learning Card Test Card Test Card Test Card Test Card Test Card Test Card Test Card Test Card Test Card 5 Insights and Actions 6 Measure progress 2 Extract your Hypotheses 3 Design your tests 1 (re)Shape your ideas (6)
  16. 16. The Progress Board Business Hypotheses ! ! ! ! ! Test: Backlog Test: Build Invalidated Unclear Results Validated Test: Measure Test: Learn Progress copyright: Strategyzer AG The makers of Business Model Generation and Strategyzer strategyzer.com 21 43 List the key assumptions that need to be true for your idea to work. Prioritize the most critical ones that could kill your business. The tests and experiments that you intend to perform The tests and experiments that are being planned, designed, or built. The tests and experiments that are currently running and collecting data. The tests and experiments that were executed, collected data, and are ready to be analyzed. Your validation criteria step-by-step. Back to the drawing board Iterate or Pivot your design Design another test, and learn more before making a decision Advance to the next step, move on in your quest to make ideas reality ? HYPOTHESIS HYPOTHESIS HYPOTHESIS HYPOTHESIS HYPOTHESIS e.g. FIRST INTERVIEWS e.g. CANVASES e.g. FIRST CALL-TO- ACTIONS e.g. TESTING PURCHASE

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