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Apple Pay's Obvious Value Proposition

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Apple Pay's value proposition to consumers codified using Strategyzer's Value Proposition Canvas.

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Apple Pay's Obvious Value Proposition

  1. Apple Pay: ! An Obvious Value Proposition C O D I F I E D N EWS
  2. On September 09, 2014 at Apple’s Live Special Event, Tim Cook announced Apple’s vision to replace…
  3. …the wallet.
  4. Paying for stuff can often be a real pain…
  5. youtu.be/u4I46vHLtcQ
  6. Apple Pay Consumers need to… Purchase Goods Protect Finances
  7. Apple Pay Purchase Goods Carrying cash, cards, and wallets Theft & Fraud Photo ID required Cards don’t read properly Credit/debit cards are insecure Losing your wallet, cards, and cash Protect Finances The experience isn’t always positive though…
  8. Apple Pay Purchase Goods Carrying cash, cards, and wallets Theft & Fraud Photo ID required Cards don’t read properly Credit/debit cards are insecure Losing your wallet, cards, and cash Protect Finances Never carry a wallet, cards, or cash again Fast checkout at retail stores Never have to cancel a card ever again Transaction data is kept private Shop anywhere And they really wish for…
  9. Apple Pay Purchase Goods Carrying cash, cards, and wallets Theft & Fraud Photo ID required Cards don’t read properly Credit/debit cards are insecure Losing your wallet, cards, and cash Protect Finances Never carry a wallet, cards, or cash again Fast checkout at retail stores Never have to cancel a card ever again Transaction data is kept private Shop anywhere What could Apple design to address these jobs, pains, and gains?
  10. “We've placed a lot of energy into creating an entirely new payments solution.” – Tim Cook
  11. Introducing…
  12. Pay
  13. youtu.be/efyMDz-7X3o
  14. Apple Pay Purchase Goods Carrying cash, cards, and wallets Theft & Fraud Photo ID required Cards don’t read properly Credit/debit cards are insecure Losing your wallet, cards, and cash Protect Finances Never carry a wallet, cards, or cash again Fast checkout at retail stores Never have to cancel a card ever again Transaction data is kept private Shop anywhere Apple could leverage its existing technology to make the experience…
  15. Apple Pay Purchase Goods Carrying cash, cards, and wallets Theft & Fraud NFC Antenna Photo ID required Cards don’t read properly Credit/debit cards are insecure Losing your wallet, cards, and cash Protect Finances Never carry a wallet, cards, or cash again Fast checkout at retail stores Never have to cancel a card ever again Transaction data is kept private Shop anywhere …faster and more accessible! One tap checkout 220K merchants and growing
  16. Apple Pay Purchase Goods Carrying cash, cards, and wallets Theft & Fraud Passbook App Photo ID required Cards don’t read properly Credit/debit cards are insecure Losing your wallet, cards, and cash Protect Finances Never carry a wallet, cards, or cash again Fast checkout at retail stores Never have to cancel a card ever again Transaction data is kept private Shop anywhere One tap checkout 220K merchants and growing Store and manage cards digitally NFC Antenna …more convenient!
  17. Apple Pay Completely private transactions NFC Antenna Touch ID Purchase Goods Carrying cash, cards, and wallets Theft & Fraud Credit/debit card tokenization Fingerprint ID Dynamic transaction security codes Photo ID required Cards don’t read properly Credit/debit cards are insecure Losing your wallet, cards, and cash Protect Finances Never carry a wallet, cards, or cash again Fast checkout at retail stores Never have to cancel a card ever again Transaction data is kept private Shop anywhere One tap checkout 220K merchants and growing Store and manage cards digitally Passbook App …completely private and protected!
  18. Apple Pay Completely private transactions NFC Antenna Touch ID Purchase Goods Carrying cash, cards, and wallets Theft & Fraud Credit/debit card tokenization Fingerprint ID Dynamic transaction security codes Photo ID required Cards don’t read properly Credit/debit cards are insecure Losing your wallet, cards, and cash Protect Finances Never carry a wallet, cards, or cash again Fast checkout at retail stores Never have to cancel a card ever again Suspend payments on device Transaction data is kept private Shop anywhere One tap checkout 220K merchants and growing Store and manage cards digitally Passbook App Find My iPhone …nearly bullet-proof!
  19. Pay Combines seamlessly integrated hardware, software, and services in a way only Apple can.
  20. Coming in Part 2: “How Apple Pay’s uncopyable business model delivers what nobody else could” C O D I F I E D N EWS
  21. Author: Benson Garner Content Direction: Alexander Osterwalder Design: Federico Galindo Art Direction: Alan Smith Additional Input: Alan Smith, Nabila Amarsy C O D I F I E D N EWS
  22. B Y C O D I F I E D N EWS

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