This document discusses 7 buzzwords related to social media and employee advocacy: 1) social media, 2) engagement, 3) reach, 4) authenticity, 5) influencers, 6) inhakers, and 7) employee advocacy. It provides background on each term and suggests a 7 step approach for companies to empower employees to engage on social media in a way that builds personal relationships, reaches the right audiences, engages employees, and strengthens company culture. The approach includes identifying relevant topics, selecting appropriate employees for social roles, helping employees with training and tools, recognizing successes, and measuring both online and offline results.
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Academic
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Employee
Industry
analist
NGO
representatitive
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Government
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A person like yourself now tied for
most credible spokesperson
PERCENT WHO RATE EACH SPOKESPERSON
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Edelman Trust Barometer 2017
StephanLam.nl
Boardroomsocial.com
71. Thought Leadership is simply about
becoming an authority on relevant
topics by delivering the answers to
the biggest questions on the minds
of your target audience.
- Michael Brenner