Viral Giveaways and Contests can be a fantastic way to grow your email list and social media following. If done right, one participant will get you five others. Those five will get you 20 more and so on.
This presentation is your step-by-step guide to creating a viral campaign using tools such as UpViral, Vyper, Gleam, etc. The shortcut to getting more traffic, leads and sales.
2. ABOUT ME
- Experience in a big marketing agency, startups,
affiliate marketing
- Collected thousands of leads through viral
giveaways in 8+ industries (Ecommerce, SaaS,
Cookware, Dating, Home Decoration, Game
Development and more)
- Featured in Small Business Bonfire, Growth Bug,
StartUpTV, Community1x1
3. HOW I GOT INTO VIRAL MARKETING
Ads
54 230 000 likes
4. - Participants are encouraged to share the
giveaway with their friends
WHAT ARE VIRAL
GIVEAWAYS
- People enter the giveaway for a chance to win
a reward
6. LIFETIME
VALUE
55% Higher
THAN TRADITIONAL FORMS OF MARKETING
LIKELINESS
TO BUY
82% Higher
THAN TRADITIONAL FORMS OF MARKETING
SOURCES: APPSUMO, NIELSEN
WHY VIRAL GIVEAWAYS WORK
(AND WILL WORK FOREVER)
7. • build brand awareness
• grow your email list
• get referrals
• grow your social following
• encourage people to download your app
• ask people to get your browser extensionetc.
YOU CAN USE A VIRAL GIVEAWAY TO:
Step 1:
GOALS
8. Step 2: Target audience
(potential customers)
Based on your target audience, you have to use a different copy, design,
traffic channels and most importantly a different reward
9. Step 3: Choosing a Reward
(that people will fight over)
Forget about iPhones
as rewards.
RELEVANT TO
YOUR BUSINESS
Would someone want
to share they are
participating in your
campaign?
SOCIALLY
ACCEPTABLE
People want what they
can't have
EXCLUSIVE
Ask them
SOMETHING
YOUR
AUDIENCE
REALLY WANTS
11. Step 4: Creating the campaign
"Win a ... worth ...."
TITLE
Best description you can give
COPY
LANDING PAGE
12. STEP 4: Creating the campaign
"Comment & Share This
Facebook Post"
FACEBOOK
Like & Tag 2 Friends
INSTAGRAM
SHARE PAGE
13. Step 5: PROMOTION
Websites which list
giveaways
GIVEAWAY
DIRECTORIES
- Widget on your
website
- Existing followers
YOUR OWN
CHANNELS
Compatible
companies,
influencers
promoting your
giveaway
PARTNERSHIPS
Participants referring
friends
VIRAL EFFECT
It's super cheap to
run conversion ads to
giveaways
(0,20$ per leads
for the US)
FACEBOOK
ADS
14. Split in groups of 2 and brainstorm
reward ideas for each others business
Forget about iPhones
as rewards.
RELEVANT TO
YOUR BUSINESS
Would someone want
to share they are
participating in your
campaign?
SOCIALLY
ACCEPTABLE
People want what they
can't have
EXCLUSIVE
Ask them
SOMETHING
YOUR
AUDIENCE
REALLY WANTS
- Always been interested in marketing- Wondering how to get traffic, leads- gurus- didn’t work- became curious why some go viral and others don’t - there’s actually science behind this viral marketing- the easiest way to apply this to your business is viral giveaways
- NOT JUST A SOCIAL MEDIA POST
- Explain which is the landing page, which the share page, explain how the entries things work- Show it in Chrome (https://vyper.io/c/15214voafw)
- People saying “leads don’t convert”- I don’t blame you, no one taught you how to run giveaways the right way- like FB Ads without prep and complaining- Giveaways work and numbers show it - Rewards don’t have to be expensive
- Max Rhymes example
- First step - Determines how you setup the campaign + traffic - Give the example with bonus actions based on app downloads and social media following
- Critical for every marketing campaign- Different copy, design, traffic channels and most importantly reward- assume they have already defined their audience
- Most critical, difference between success and failure - personal experience- if people didn’t convert, you made a mistake here- it’s about collecting targeted leads, that’s why it should meet the following criteria
- Previous steps related to mindset of creating a giveaway- The platform keeps track of points, which bonus actions each participants has taken, stops cheaters- 2 main platforms I recommend
- You will see how easy it is to use- Get as creative as you want, just giving you some guidelines- when people see you headline they should be shocked like this cat “This can’t be happening”- when they read the description they should be jumping like those cats in the air “Too good to be true”
- Two favourite bonus actions (remind them what share page and bonus actions are)- keep in mind how many points you give people per action
think about promoting, promote as hard (if not harded) that any other marketing campaign
Common problem – just a facebook and expect it to go viral
Yes you will get referrals but it’s not magic
If enough time left, go over each in more detail