Fueling A_B experiments with behavioral insights (1).pdf
Sticker Driver Advertiser Presentation
1. FIRST MOBILE APP BASED OOH ON VEHICLE
AD TECH PLATFORM IN BANGLADESH.
2. ON ANY GIVEN DAY,
MORE THAN 58% OF DHAKA RESIDENTS
SPEND THEIR TIME ON THE ROAD!
3. PEOPLE OF DHAKA CITY SPEND
ALMOST 3 HOURS COMMUTING BETWEEN THEIR HOMES &
WORKPLACES WHICH MEANS PEOPLE OF DHAKA
SPEND 3.2 MILLION HOURS
ON ROAD EVERYDAY.
4. STICKER DRIVER IS AN OOH VEHICLE ADVERTISING TECHNOLOGY
STARTUP THAT CONNECTS BRANDS WITH VEHICLES FOR PLACING
POWERFUL ON-VEHICLE ADVERTISEMENTS.
THE TECH PLATFORM ALLOWS ADVERTISERS TO CREATE
MEMORABLE CAMPAIGNS ON OOH-VEHICLES ON THE GO, TO
SELECT FROM PRESETTED AD FORMATS ON VEHICLE AND TO
MEASURE THE CAMPAIGN IN THE RIGHT WAY.
5. SIMPLE BUT POWERFUL BILLBOARD THAT MOVE
ADVERTISE ON CAR
SIMPLY, ADVERTISE YOUR BRAND ON OUR VEHICLES AND THEY WILL
IMMEDIATELY TRANSFORM INTO MOVING BILLBOARDS, GAINING AN
ENORMOUS NUMBER OF IMPRESSIONS ON THE GO.
6. THE EFFECTIVENESS OF VEHICLE WRAP ADVERTISING
> 95%Americans are reached
by media targeting
vehicle drivers & passengers.
Based on The Outdoor Advertising
Association of America (OAAA)
> 47%18-34 years old
Found car wraps especially
memorable.
According to cox Communication
> 30K +Estimated Mobile Impressions
On one wrapped vehicle per day,
depending on how far and
where the car was driven.
The American Trucking Association found that:
97%
Of survey respondents
recalled the ad on the vehicle
98%
Thought the ads created a
positive image of the
advertiser
96%
Thought the fleet graphics
had more impact than a
Billboard
75%
Formed impression about a
company and its brand from
fleet graphics
Study after study ranks fleet graphics as the most cost effective and influential
advertising media available. A study on vehicle advertising by
7. TRADITIONAL
BILLBOARD
FEATURES STICKER DRIVER
MOVING BILLBOARD
Specific EXPOSURE High
2,00,000 BDT (Month) CHARGES 189 BDT Per Day
Specific PLACEMENT Demand Based
Untraceable REACH Trackable
Unspecified Target Market TARGETING Specified Target Market
No CONTROL Full Fledged Control
No REAL TIME DATA Yes
No ANALYTICS Yes
Fixed Location Location Multiple Location
Static TYPES Dynamic
8. THE MOST POWERFUL
WAY TO MAKE AN
IMPACT
DAILY COMMUTER IN
DHAKA 11.73 MILLION !
Be seen by everyone on the road everywhere
Brands now have the flexibility of selecting
the number of cars for advertising on target
market
9. TYPES OF WRAPPING
CURRENTLY AVAILABLE
SIMPLE WRAP
( Back Window )
PARTIAL WRAP
( Door Panel)
ADVANCED WRAP
( Door Panel + Back Window)
10. WHY WILL BRANDS LOVE US?
ONE STOP PLATFORM
Launch, modify and monitor the
progress of your ad campaign with a
single login ON Sticker Driver’s platform.
BEST POSSIBLE VALUE
To ensure that you receive the most value
from our service, our drivers are
guaranteed to cover a minimum number
of kilometers which varies with the area of
interest.
YOUR BRAND ANYWHERE
Sticker Driver allows you to customize
and select the areas where you would
like the drivers to driver in.
HONEST ANALYTICS
Readily access a dashboard with real-time
analytics about your campaign such as live
impression data and where the car is driving
in real time.
SERVICE AND SUPPORT
Our customer support team is always present
to assist with any help you may need from the
beginning to the end of your ad campaign
period.
14. TO ENROLL IN STICKER DRIVER ADVERTISEMENT
Tell us about your brand
and the campaign you
want to start.
We'll analyze the
campaign and reach out
to you as soon as we
possible.
We'll screen the cars, print
your design, wrap it on the
car and go.
Monitor your campaign
activity.
OR, YOU CAN JUST CONTACT US