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Bianca  (mind your own business) Club Owner Meet  Rebecca , a 24 year old student. Got a bright future ahead of her, she l...
POSTER / QR CODE Rebecca going to Tennis practice after class – she runs into a poster with Federer on it saying “I’ll be ...
AMBIENT RETAIL PARTNERSHIP After practice, she goes to a nearby coffee shop which is also a brand partner of the US open a...
Perhaps they might have  some recommendations  for a good racket? MOBILE A great partnership for ground activation of any ...
INTERACTIVE KIOSK / PUBLIC TRANSPORTATION Rebecca in the train station she notices a interesting  kiosk that has videos an...
DAY EVENT / AMBASSADORS As she leaves the train station, she passes a big outdoor event, promoting the latest Federer Nint...
Retail STORE FRONT At a retail store front, a window display can catch the attention of passerby as well as inform a poten...
INTERIOR DESIGN / POINT OF SALE A well designed store with the proper point of sales can make the shoppers experience both...
PRIVATE TRANSPORTATION Rebecca  (thinking as she rushed for the sidewalk) forget the subway, I’m taking a cab…its getting ...
EXCLUSIVE EVENTS Later at home that night, Rebecca logs on to her e-mail box and finds an RSVP invite from her best friend...
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Meet Rebecca

The possibility of a digital activation path through the eyes of Rebecca.

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Meet Rebecca

  1. 1. Bianca (mind your own business) Club Owner Meet Rebecca , a 24 year old student. Got a bright future ahead of her, she lives in Metropolis and goes to University X, taking up a business major. Rebecca loves tennis and it tells as she is part of University X’s triple A squad. Rebecca has a dream of somehow being at the US open. either as a spectator or on the opposite side of the court from the world’s number 1. Rebecca’s world
  2. 2. POSTER / QR CODE Rebecca going to Tennis practice after class – she runs into a poster with Federer on it saying “I’ll be seeing you!” (Poster shows QR code “Snap this and win a spot to see Federer in person! Only 200 entrants allowed”)
  3. 3. AMBIENT RETAIL PARTNERSHIP After practice, she goes to a nearby coffee shop which is also a brand partner of the US open and using the Wi-Fi capability of her iphone, she checks her social blog website that is sponsored by her favorite racket brand which has professionals giving tips to improve her game and keep her in good condition.
  4. 4. Perhaps they might have some recommendations for a good racket? MOBILE A great partnership for ground activation of any type mobile devices can be a simple and effective method of delivering messages that is targeted for the benefit of consumers.
  5. 5. INTERACTIVE KIOSK / PUBLIC TRANSPORTATION Rebecca in the train station she notices a interesting kiosk that has videos and music in its displays. This booth will not only attracts but send out digital information via various devices, such as SMS, blue tooth, etc.
  6. 6. DAY EVENT / AMBASSADORS As she leaves the train station, she passes a big outdoor event, promoting the latest Federer Nintendo Wii Challenge. (sound system booming) She is greeted by an very pleasant ambassador informing her... See if you’re a Winner!!!!! Who can last 3 sets with Federer wins two tickets to the US Open!
  7. 7. Retail STORE FRONT At a retail store front, a window display can catch the attention of passerby as well as inform a potential buyer. In this case, Rebecca realizes she has found the right store from the great display informing of the promotion.
  8. 8. INTERIOR DESIGN / POINT OF SALE A well designed store with the proper point of sales can make the shoppers experience both pleasurable and convenient.
  9. 9. PRIVATE TRANSPORTATION Rebecca (thinking as she rushed for the sidewalk) forget the subway, I’m taking a cab…its getting late As she gets in, she sees a barrage of US Open flyers and the whole taxi cab is dressed in a tennis green skin. Even the seats are made of the felt that looks like the tennis balls.
  10. 10. EXCLUSIVE EVENTS Later at home that night, Rebecca logs on to her e-mail box and finds an RSVP invite from her best friend Chloe. It seems Chloe was invited to a Black tie event sponsored by the same tennis racket Rebecca purchased earlier today. She is invited as one of Chloe’s entourage due to Chloe’s online membership with a local sports leisure outlet. (As Rebecca slumbers to sleep that night..she wonders what surprises awaits tomorrow…well you never know…

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