Leverage FREE press to position your business as the leader and top of mind option. From press releases to feature story placements to E-newsletters to social media to blogging.
7. Comparable value
Boston Business Journal
$7,405
Boston Magazine $15,900
Entrepreneur $62,625
Patriot Ledger $8,415.54
WBUR-FM $15,000
Time Magazine $196,200
15. Tracking & Trending
●Code via a telephone extension
●Code via identifiable email address
●Code via name request
●Tracking creates the road map for future efforts.
18. Repurpose news.
Maximize use & value by repurposing news releases to all
channels.
●E-Newsletter
●Blog
●Facebook
●LinkedIn page
●LinkedIn discussion groups
●Twitter
●Article sites
19. Pretty as a Picture
●Provide your own high resolution photo.
●"Working environment" photo preferred.
●Headshot should also be available.
21. Hold the presses. Pitching the Story.
●Be familiar with the medium.
●Don't call on deadline.
●Get to the point. Best hooks for win-win.
●Don't ask for free copies.
22. Be the expert. Bylined articles.
●Objective
●Informational
●Include contact info
●Include headshot
23. Key to the gatekeepers.
Press list sources -
●Vocus
●Bacon's/Cision
●Burrell's
24. The "Go to" Source
●Claim the position.
●Establish contact.
●Respond in same day
part.
●Short, colorful bites.
●Tell stories.
●Educate, not condescend.