Why email rules content marketing

why email rules
content marketing
download the slides: bit.ly/emrktng-brightonseo
@stevelinney #brightonSEO

eMRKTNG.co.uk
@stevelinney

emrktng.co.uk/blog/
email-rules-content-marketing

is email still a player?
how can it benefit
my search rankings?

YES, email is still a player…
95% of all adults in the world have
an email address and most check it
at least once a day

stand out from the crowd
targeting your message to the correct audience
sending your email at the right time of day
writing compelling subject lines
slick email design
high converting landing pages
killer content

seo benefits
boost visitors
relevant content
time on site
internal links
external links
increase social sharing
new revenue

relevant emails drive 18 times
more revenue than broadcast
emails - jupiter research

if you go straight for a sales offer,
you’ll lose the trust of your audience
without trust, you’re bust

email takes your content
to a large audience and
in a short space of time

email ROI rocks
for every £1 spent, email
marketing generates £29 in
revenue – campaign monitor
DUBPISTOLS|GLADE,GLASTONBURY2016

B2C marketers who leverage
email automation have seen
conversion rates of 50%
– eMarketer

you’re talking
to an audience
that loves you

if they love
your content,
they’ll love
your brand

subscribers are worth
their weight in gold

what if you don’t have
a large database?

third party emails
partner with someone who
matches your target audience

email automation
all the way through the
marketing and sales funnels

glastazia
MUSE|PYRAMIDSTAGE,GLASTONBURY2016

WILLYOUNG|AVALONSTAGE,GLASTONBURY2016

shareable content
email subscribers are three
times more likely to share your
content via social media
– quicksprout

glastazia
1.  subsciber
2. ticket purchased
MUSE|PYRAMIDSTAGE,GLASTONBURY2016

glastazia
subscriber
sign up
1 regular updates /
sharable content
1.  FOMO
2.  new artists
3.  “we’ve got the best dj’s
and the best toilets”

glastazia
subscriber
sign up
2 non spammy offers
1.  FOMO with deadlines
2.  ticket packages

shareable content
72% of people prefer to receive
promotional content through email,
compared to 17% who prefer social
– marketingsherpa

glastazia
ticket purchased
1.  thank you from
headline act /
promoter
2.  how to get there
3.  enjoy glastazia safely
4.  festival map
5.  general updates
6.  what to do at
glastazia

when to send - day one
thank you and purchase
details / receipt

when to send - day four
what you and your
friends will love

when to send - day seven
headliner message

when to send - day 10
what you’ll enjoy at
late night glastazia

when to send - day 14
10 things you don’t
want to miss

when to send
then once a month
three months to go - every two weeks
six weeks - every week

1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31 32 33 34 35
36 37 38 39 40 41 42
43 44 45 46 47 48 49
50 51 52 53 54 55 56
57 58 59 60 61 62 63
64 65 66 67 68 69 70
71 72 73 74 75 76 77
78 79 80 81 82 83 84
85 86 87 88 89 90 91
92 93 94 95 96 97 98
99 100
100 day schedule - tailored to glastazia

benefits to glastazia
less refunds
an excited audience
increased exposure
more ticket sales

to sum up
it’s all about how you engage
with your subscribers
provide quality content to
your customer that is of
real use or interest

say hello
eMRKTNG.co.uk
@stevelinney

Why email rules content marketing

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Why email rules content marketing