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Relieving Frustration: The UX of Porn

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Presentation from SXSW 2014

Veröffentlicht in: Technologie
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Relieving Frustration: The UX of Porn

  1. 1. RELIEVING FRUSTRATION The UX of Porn Steve Johnson | User Experience Designer SXSW | 3.10.14 | #uxxx
  2. 2. TECHNOLOGY FACILITATES EXPERIENCES AWARENESS OF TECHNOLOGY DIMINISHES EXPERIENCES INCREASINGLY IMMERSIVE EXPERIENCES
  3. 3. NOBODY DOES IT BETTER THAN PORN
  4. 4. PORN INDUSTRY Highly Trafficked Stigmatized & Regulated Industry Wide Array of Content Types & Categories Changing Business Pressures
  5. 5. CREATING THE PERCEPTUAL ILLUSION OF NON-MEDIATION
  6. 6. DIMENSIONS OF IMMERSION RICHNESS Number of Engaged Senses REALISM Sensory Fidelity PARTICIPATION Self or Shared
  7. 7. STREAMLINE NAVIGATION
  8. 8. CONTENT AS NAVIGATION Low Barrier Between User and Content Highly Tagged, Crowd Sourced Interconnected Content, Organic Discovery
  9. 9. MULTI-SITE PREDICTIVE SEARCH Minimal Input Produces Results Searches the PornHub Network Facilitates Cross-Site Browsing
  10. 10. WIZARD DRIVEN SEARCH Leverages PornMD Search Capabilities Three Simple Questions Limits the Possible Answers
  11. 11. PLAYLIST RESULTS Presents Three Playlists Content Sourced from PornHub Network Navigation Bar Keeps Focus on Content
  12. 12. STREAMLINE NAVIGATION Create Multiple Paths Limit Required Input Keep Focused on Content
  13. 13. NEW YORK TIMES
  14. 14. EMBRACE GREATER FIDELITY
  15. 15. 4K ULTRA HD CONTENT 4K Ultra HD TV’s in Market Increased Definition, Increased File Size No Streaming
  16. 16. 3D CONTENT Shot Using 3D Cameras Red/Cyan or 3D TV Compatible Available for Download
  17. 17. GOOGLE GLASS Video from Eyelevel of Performer Creates a Situational Illusion Consumers Feel More Involved
  18. 18. EMBRACE GREATER FIDELITY Capture More Detail Add a New Dimension Change the Point of View
  19. 19. GOPRO
  20. 20. FACILITATE COMMUNICATION
  21. 21. MOBILE-FIRST LAYOUT Condense Functionality Across Devices Focus on Content Provide a Consistent Experience
  22. 22. AUTOMATED PREVIEWS Attract with Action Preview While Browsing Make the Connection
  23. 23. QUICK CHAT STATEMENTS Prime the Conversation Use Frequently Typed Statements Diminish Keyboard Disruption
  24. 24. CHAT TRANSLATION User Chats in Their Language Performer Response is Translated Connect People Globally, 24-7
  25. 25. FACILITATE COMMUNICATION Mobile Conversations Embrace Transparency Keep the Conversation Flowing
  26. 26. KINDLE FIRE
  27. 27. EXPAND THE EXPERIENCE
  28. 28. REAL TOUCH PRODUCTS Adding Haptic Capabilities Female & Male Devices Devices Connected Via Internet
  29. 29. REAL TOUCH VIDEO CONTENT Existing Video Content New Sensory Channel Added to Experience Old Content, New Experience
  30. 30. INTERACTIVE VIDEO CHAT Video Chat with Haptic Stimulation Two-way Interaction Three Senses Engaged & Social
  31. 31. EXPAND THE EXPERIENCE Cause Change at a Distance Enhance Existing Content Create Two Way Interactions
  32. 32. COKE
  33. 33. STREAMLINE NAVIGATION EXPLORE GREATER FIDELITY FACILITATE COMMUNICATION EXPAND THE EXPERIENCE
  34. 34. STEVE JOHNSON User Experience Designer, Blast Radius Chicago steve.johnson@blastradius.com | @leisuresteve | #uxxx

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