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Atronics Expo - Local Area Social Media Social Media Marketing

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Steve Hubbard
Steve Hubbard

Presentation provided at the 2014 Melbourne Business Software Expo - identifying the advantage of using social media marketing targeted to local prospects and customers.

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LOCAL AREA SOCIAL MEDIA MARKETING @SteveHubba @PowerToConnect @AtronicsConsult #SoftwareExpo #LocalSocial
DAVIDS‟ SLINGING LOCALLY SOCIALLY! Malcolm Gladwell: The unheard story of David and Goliath Ted Talk: http://www.youtube.com/watch?v=ziGD7vQOwl8 Original “David and Goliath” photo via http://www.gardenofpraise.com/bibl14s.htm
PERSONAL BRAND Social Media Consultant Local Trader Marketing Partner Innovation Partner
LINKEDIN PERSONAL & COMPANY PROFILES
WEB & SOCIAL MEDIA MARKETING STRATEGY YOU & YOUR BUSINESS DAVID YOUR INDUSTRY & PARTNERS YOUR PROSPECT S & CLIENTS YOUR RIVALS GOLIATH VS. YOUR WEBSITE ONLINE / SEARCH incl. GOOGLE, PPC, SEO SOCIAL MEDIA
BUSINESS, BRAND AND THE MARKETING HOUSE
Target Audience Problems Solved Action You‟d Like Them To Take? Your Unique Solution Proof You‟re Unique Traditional Communications Web, Online & Social Communications Brand Personality & Promise Tagline Creative Theme A.I.D.A
WEB SOCIAL PROOFING THE MARKETING NETWORK
WEB SOCIAL PROOFINGATRONICS CONSULTING
WEB SOCIAL PROOFING MELBOURNE TIGERS
WEB SOCIAL PROOFING ALLA‟S MUSIC STUDIO
FACEBOOK PAGES “PARETO PRINCIPLE”
FACEBOOK ADVERTISING TARGETED LIKES
TARGETED LIKESATRONICS CONSULTING
TARGETED LIKES MELBOURNE TIGERS
TARGETED LIKESALLA‟S MUSIC STUDIO
„ORGANIC‟ & PROMOTED FACEBOOK POSTS
TARGETED POSTSATRONICS CONSULTING
TARGETED POSTS MELBOURNE TIGERS
TARGETED POSTSALLA‟S MUSIC STUDIO
WEEKLY INSIGHTSATRONICS CONSULTING
WEEKLY INSIGHTS MELBOURNE TIGERS
WEEKLY INSIGHTSALLA‟S MUSIC STUDIO
MelbTigersHQ 1 5 13 33 42 43 7 54 CA 9 12 DD SH TM 15 24 GOLIATHS CAN SLING LOCALLY SOCIALLY TOO!
TWITTER, GOOGLE+, YOUTUBE AND SO ON
// Business is about two things and two things only, marketing and innovation. // Peter Drucker, Father of Modern Management QUESTIONS? LINKEDIN, WEB &SOCIAL MEDIA AUDITS?
POWER TO CONNECT Steve Hubbard B.App.Sc (Recreation), MMktg Local Area Social Media Marketing Consultant The Marketing Network M: +61 418 362 181 E: Steve.Hubbard@TheMarketingNetwork.com.au L: http://www.linkedin.com/in/stevehubba T: https://twitter.com/stevehubba The Marketing Network 1/192 Graham Street Port Melbourne Vic 3207 P: +61 3 9645 6226 F: +61 3 9645 6224 W: http://themarketingnetwork.com.au/

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Atronics Expo - Local Area Social Media Social Media Marketing

Editor's Notes

  1. Any tweeters # taggers in the room?