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11 Rules for Creating
Value in the #SocialEra
BYNILOFERMERCHANT
60-SECONDBOOKBRIEFS
Nilofer Merchant wrote the book 11 Rules
for Creating Value in the #SocialEra to tell
us that traditional strategy is dead, and
what we must do instead. Here are 6 of our
favourite rules from the book.
Connectivity &
ContributionONE:The Social Era is
about connecting
things, people
and ideas.
Instead of seeking perfection the first time, we need
to be incremental and continuously

innovate to deliver the

products or services our 

customers 

desire.
Adaptability
TWO:
Merchant suggests we consider organization structures as
concentric circles that change and resize as needed.
Hierarchy free
THREE:
Instead of thinking about
capturing and winning,
we’ll think about how we
can romance and co-create
with our customers.
Love, not war
FOUR:
Strategy in the Social Era needs to focus on the general
direction and rely on feedback loops with customers to
iterate and adjust direction. Set a course, adjust as needed,
and learn until you get it right.
New strategiesFIVE:
It matters because it
helps you create
community, speed in
the market, and
ultimately more
relevance for your
customers.
Social purposeSIX:
CREATEYOUR
GREATEST
WORK
GET THE 12-MINUTE VERSION BY
CREATING A FREE ACCOUNT AT

WWW.READITFOR.ME

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Today's 60-Second Book Brief: 11 Rules for Creating Value in the #socialera by Nilofer Merchant

  • 1. 11 Rules for Creating Value in the #SocialEra BYNILOFERMERCHANT 60-SECONDBOOKBRIEFS
  • 2. Nilofer Merchant wrote the book 11 Rules for Creating Value in the #SocialEra to tell us that traditional strategy is dead, and what we must do instead. Here are 6 of our favourite rules from the book.
  • 3. Connectivity & ContributionONE:The Social Era is about connecting things, people and ideas.
  • 4. Instead of seeking perfection the first time, we need to be incremental and continuously
 innovate to deliver the
 products or services our 
 customers 
 desire. Adaptability TWO:
  • 5. Merchant suggests we consider organization structures as concentric circles that change and resize as needed. Hierarchy free THREE:
  • 6. Instead of thinking about capturing and winning, we’ll think about how we can romance and co-create with our customers. Love, not war FOUR:
  • 7. Strategy in the Social Era needs to focus on the general direction and rely on feedback loops with customers to iterate and adjust direction. Set a course, adjust as needed, and learn until you get it right. New strategiesFIVE:
  • 8. It matters because it helps you create community, speed in the market, and ultimately more relevance for your customers. Social purposeSIX:
  • 9. CREATEYOUR GREATEST WORK GET THE 12-MINUTE VERSION BY CREATING A FREE ACCOUNT AT
 WWW.READITFOR.ME