Ready to make that next leap in your project management or program management career? While you've picked a great field for today's market, the competition is fierce. So find out the type of personal branding you need to be on top of...today!

1. Branding Secret for PMPs and Project/Program Managers:
The Portfolio Approach
CONSISTENT “PORTFOLIO” BRAND MESSAGE
RESUME
DETAILED
PROJECT DOCUMENT
PERSONAL PRESENTATION
DECK
STAKEHOLDER TESTIMONIALS
PAGE
   
LINKEDIN
PROFILE

Project Managers and Program Managers have it tough in today’s business climate. Expectations are high despite
tightening budgets and timelines. As a result, finding the Holy Grail-type of opportunity (you know, the one in which the
company provides adequate resources, proper budgets, and reasonable delivery dates so that it isn’t an around-the-clock and
on-to-the-next-initiative-right-away environment) is difficult and highly competitive.
Just imagine an environment with a true culture of empowerment and collaboration where your expertise is so valued
that your proposed project plan isn’t cut to shreds with a single comment like “Great...just do it 2 months faster with half the
budget and resources.” Believe it or not, these places do exist!
Having a portfolio that positions you effectively will help you stand out from the other qualified PMP candidates. But not just
any old portfolio will do...you need a brand message and strategy that delivers on the 4-Cs to make a strong and lasting impact
on the senior business leaders that make the hiring decisions. What are the 4-Cs?
Clear Concise Compelling Consistent
What could your portfolio look like? Get a free consultation from us and find out!
ITtechExec
Phone: (585) 586-1385  Email: stephen@ittechexec.com  Toll-Free: (866) 755-9800
Visit us online at www.ittechexec.com

2. My Success Story
SaaSPROGRAM
EXECUTIVE
Phone: (585) 586-1385
Toll-Free: (866) 755-9800
Email: stephen@ittechexec.com
RESULTS DELIVERED
TARGET
COMPANIES
EXECUTIVE
INTERACTIONS
FORMAL
INTERVIEWS
12 8 3
NEGOTIATION SUCCESS
SALARY BONUS
COMPANY
CAR
ADDITIONAL BENEFITS
+ 14% + 14% Tesla + €66K
Including €25K Recurring Annually
I went from having an out-of-reach dream to the reality of a great offer for
an exciting leadership position within a geographic market in which I had
no contacts. Not only did I land an offer for this great role, but Stephen
and Sue guided me through the negotiations to help me secure a 14%
increase in base salary and bonus, plus ~ €66,000 in additional benefits.
Looking back from this vantage point, I realize that my story is pretty
incredible. Actually, what they did was nothing short of impressive.
I had been in Silicon Valley for years, advancing into higher level tech
management roles with Salesforce.com, Zuora, and ServiceNow. During
this time, I had traveled extensively and worked with international teams,
and I really grew to love the Netherlands. During a coaching session with
Stephen, I mentioned my desire to take on development leadership roles
in the Netherlands as a pie-in-the-sky objective. He said to me, “If this is
the goal for you and your family, what’s standing in your way?”
Well, at the time, lots of things were standing in my way. The biggest
obstacles were a complete lack of market knowledge and no connections
that I could call on to introduce me to executives in the small Dutch
market focused on SaaS application services. What’s worse, I didn’t even
know who the players were in the market.
Sue worked with me to establish what I was
looking for in terms of the role and company
profile (size, maturity, segment). Then she went
out and identified matches, which we evaluated
together. She took it from there, vetting
potential contacts and making introductions.
The response was overwhelming. I suddenly had
a direct pipeline of communication with the
CEOs or Senior Executives at a handful of my
target companies. One Skype call with a CEO
turned into a formal interview on the spot, and
other interactions led to follow-up interviews.
I mentioned this fantastic offer, but I have to say
that I was ready to kill the opportunity when
the initial offer came in. Stephen kept my
messaging on-point, helping to get me a base
salary more than 10% above the company’s top
salary range for the role.
I can’t say enough. It’s a great feeling when
people want you and value what you can do!
 Company Research & Targeting
 Executive Networking
 Messaging & Communications Management
 Interview & Negotiations Coaching

3. My Success Story
SR.PROJECT(PMP)&
PORTFOLIOMANAGER
Phone: (585) 586-1385
Toll-Free: (866) 755-9800
Email: stephen@ittechexec.com
JOB SEARCH SUCCESS
SALARY
INCREASE
BONUS
INCREASE
GREAT
RELOCATION
PACKAGE
AWESOME
CULTURAL FIT
   
Family is really important to me, and being away from family was a
challenge. My husband and I had been in Atlanta for 10 years. It wasn’t too
bad at first because we both had demanding jobs but no kids. Then came
along our two boys. Despite being connected in the community and having
lots of great friends, having no family close by to help with the kids, to be
involved in their development, and to offer support became too
exhausting. This is when I asked Stephen and Sue to help me out.
My goal was to find an exciting, challenging in-house position (I had been in
consulting for more than a decade) in a technology leadership role focused
on project/program management for application and solution delivery. My
geographic target was the Raleigh-Durham, NC area, which was much
closer to my family.
I didn’t have much in the way of contacts and knew very little about the
job market for the type of roles I wanted in NC. Stephen and Sue quickly
got to work, connecting me with a mix of recruiters, executives, as well as
project and program managers in the Raleigh-Durham area.
It’s funny...everyone always talks about the importance of networking, and
I would always nod my head as if I really got it. Well, I sure get it now! It’s
amazing how quickly the connections they built for me led to interviews!
When I talked to friends and colleagues, the
experience that they describe when conducting
a “traditional” job search (submitting their
resumes to job boards and company sites) is
nothing like my experience. They all comment
on how “de-humanizing” the process can be.
They send out dozens and dozens of resumes
and often don’t get any response. If they do get
a call, they get treated like they’re not special.
The executives and decision makers that I
connected with recognized the value I could
bring to their organization right away. They
didn’t need to be convinced that I was a
credible candidate because they already had me
at the top of their list!
Interviewing for a role is so much easier and so
much more pleasant when they want you,
because you’re interacting as equals.
Love my new job and new community!
 Personal Branding
 Document Preparation
 New Market & Company Research
 Executive Networking
 Targeted Employer Engagement
 Messaging & Communications Management
 Interview & Negotiations Coaching