Slides from the presentation given by Peter Yesawich, Jr. and Stephen Landau to the University of Oregon. The graphs on slides 19 - 26 are from the SoDA Digital Marketing Outlook - http://www.societyofdigitalagencies.org/page/digital-marketing-outlook

1. What if.

2. Why not.

3. Peter
Yesawich,
Jr.
Stephen
Landau
&

4. Peter
Yesawich,
Jr.
Independent Digital Strategist
Interactive Creative Director
Entrepreneur
Author &
Co-Founder
of Digital Buzz Blog
@pyesawichjr

5. Stephen
Landau
Creative Director
Co-Founder of Substance
Event Organizer
Optimist & Believer
in Doing Better
@stlandau

6. Our stories.

7. How did we get here?

8. What motivates, inspires
and drives us?

9. Are we insane?

10. Who have we had the
pleasure of working with?

11. Peter
Yesawich,
Jr.
Intel, Audi, Pepsi, Porsche,
Wrigley’s, American Crew,
TD Ameritrade,
Four Seasons
Hotels & Resorts,
Marriott International,
Hilton International,
The Las Vegas Sands Corporation,
Hard Rock Hotels & Casinos

12. Stephen
Landau
Travel Oregon, Nike, Portland
Trail Blazers, Outrigger
Hotels & Resorts, National
Geographic, Ohana Hotels,
ClimatePath, Intel,
Substance Labs, Oregon Coast
Visitors Association, Rock & Roll Hall of
Fame and Museum, Waikiki Beach Walk

13. The world as we know it.

14. Recession. War. Politics. Climate Change. Technology. Ethnography.

15. Possibility &
Opportunity.

16. Trends in
Digital & Interactive.

17. (Is there a difference between Digital and Interactive?)

18. We are getting
bigger, faster
and smarter.
You can’t run
and hide.

27. More trends in Digital.
Or Interactive.
Whatever you want to call it.

28. Customer service is
the new normal.

29. Attentiveness is required by the entire organization.

30. Be the best
listener.

31. Information flows freely
and fast. Use it to your
advantage.

32. Decisions are made
based on facts, not on
gut or instinct.

33. Okay, sometimes it’s based on gut and instinct. But it’s
gut and instinct based on experience with facts.

34. Optimization is
unavoidable.

35. Nothing is
ever perfect.

36. Even more trends in
Digital & Interactive.

37. Location. Relevancy.
Personalization. Sharing.
Content Creation. Real-Time.
Real-World. Mobile.

38. Content is everywhere. It
can happen anywhere.
Embrace it.

39. People will pay for
great content, but people
also believe free content
is a right.

40. great content free content>

41. great content free content<

42. great free content?

43. Utility is a necessity.

44. Give people something
to talk about.

45. Digital is not about the
funniest, most
entertaining “one-off.”
Digital is about who has
the longest legs.

46. Emerging technologies.

47. Gesture-based computing.

48. Highly immersive
sites. High definition.
Third dimension.

49. Augmented Reality.

50. Social Integration:
embedded elements in
everything.

51. Gaming
+
Web
+
Media
+
Entertainment
=
Integration

52. Social Integration:
embedded elements in
everything.

53. We need
new
thinkers.

54. Social is everywhere.

55. Social media experts are assholes and liars.

56. The age old
“water cooler” effect is
alive and well. It’s just not
around the water cooler.

57. Brands are 24/7 if they
like it or not.

58. Brands fall short, scared
of commitment to social.

59. We need
new
thinkers.

60. Measurement of
Social + Paid + Earned
Media needs to be
understood.

61. Micro-transactions.
Mobile transactions.
Mobile is consuming us.

62. Where the sidewalk ends.

63. The World is Bigger Than You Think.

64. Globalization of Digital.

65. Technology is Moving
Faster Than Ever.

66. Smart is the new cool,
and self-education is
the vehicle.

67. The New Agency Model.

68. Traditional vs. Digital is no
longer an argument.
Just stop already.

69. Digital is embedded into
our lives and everything
we do.

70. Advertising & marketing
will finally be about
solving business problems
with creativity and
technology.

71. Everything we do is
measurable, tangible and
easily optimized.

72. Always evolve.
Always do better.

73. The World is Yours.

74. Agencies will break apart
the traditional structure.

75. The new agency will
have “titles” but will be
flat. Responsibility
is distributed.

76. The new agency model
requires a top-down
commitment.

77. The new agency model
requires a bottom-up
commitment.

78. Integrated
thinkers, doers
and innovators
are needed.

79. Don’t just do one
thing well, do
many things well.

80. Stop talking.

81. Start doing.