An analysis of how Twitter is taking over from 2013

1. Stephen Escobar
CCIS 170
Mr. Solomons

2.  Social media sites are an outlet for news, politics,
celebrities, businesses, and personal usage with the
different ways they can be utilized.
 There are thousands of social media network sites
available online.
 27% of time spent online is on a social network.
 The two most popular networks are Facebook and
Twitter.
 Facebook averages 1.1 billion users, Twitter averages
550 users.

3. A short burst of inconsequential information.
Twitter~

4.  Twitter one of the top three
social media networks available
on the internet today along
with Facebook and Instagram.
 Twitter has accumulated way
over 200 million users
worldwide and there are about
460,000 Twitter accounts
opened daily.
 Three programmers: Jack
Dorsey, Evan Williams and Biz
Stone created Twitter in 2006.
 The site was created as sort of a
text messaging based site so
that the three could
communicate with their friends
and family easily.

5.  Twitter runs in SMS format and contains 140
characters at length.
 Within tweets users can relay information, news,
pictures, videos and status updates to their friends,
families, and followers.
 Hash tags, #, are used to gain more followers and
find others that share similar interest.
 Twitter has become a big source and tool for other
areas than just the average person.
 With it’s newly implemented video service, Vine,
users can upload a six second video.

6.  36% of Twitter users receive their news
from friends and families on the service.
 27% receive it directly from news
organizations and journalists with Twitter
accounts.
 News sources automatically update
breaking news.
 Local police have began using Twitter to
alert communities in many instances.
◦ Amber Alerts
◦ Boston Bombings
◦ Traffic Updates
 36% of people still go directly to news
websites or apps to receive their news
compared to 9% that use Facebook or
Twitter for preferred news sources, yet
numbers continue to rise.

7. #1 @bbc
#2 @guardian
#3 @mashable #4
@HuffingtonPost
#5 @TechCrunch

8.  66% of social media users
engage in political activism
online.
 Young people who participate
politically online are twice as
more likely to vote.
 Political figures can use the
network:
◦ Communicating with voters.
◦ Establishing repertoire with the
general public.
◦ Give journalist an edge on
reporting about them.
 Obama amassed nearly $1
billion dollars by asking for
contribution through social
media.

9. #1 Barack Obama
@BarackObama
#2 Australian
Prime
Minster Kevin
Rudd
@KRuddMP
#3 Queen Rania Al
Abdullah of Jordan
@QueenRania
#4 UK Prime Minister
David Cameron
@David_Cameron
#5 Nelson Mandela
@NelsonMandela

10.  Celebrities make up a big
percentage of Twitter users.
 With Twitter Celebrities can:
◦ Connect to their fans
◦ Promote latest projects and products.
◦ Raise money for charities.
◦ Give a personal inside look into their
everyday lives.
 Great publicity
 Negatives of Celebrities on Twitter:
◦ Fake accounts
◦ Posting offensive comments
◦ Gaining backlash and heat from
naysayers.
 Celebrities can amass nearly
$10,000 or more per tweet about
companies latest clothes, cars,
movies, products, and other
endorsement deals.

11. #1 Justin
Bieber
@justinbieber
#2 Katy Perry
@katyperry
#3 Lady GaGa
@ladygaga
#4 Taylor Swift
@taylorswift13
#5 Rihanna
@rihanna

12.  Businesses can use Twitter as
a huge marketing tool.
 Advantages:
◦ Users can see updates daily.
◦ Advertisements can be
retweeted.
◦ Customers can receive coupons
and promotions.
◦ More sales and promotions of
company.
◦ Free, easy way to market.
◦ Customer feedback.
◦ Small businesses can establish
themselves into a household
name.
◦ More customers = more
revenue.

13. CNN: 10.5 Million
MTV: 6.7 Million
NBA: 6.7 Million
Instagram: 16
Million
Youtube:23.7
Million

14.  The main mass user of
Twitter is the general public
itself.
 Simple and easy to use
format.
 Users can:
◦ Post status updates for family
members and friends.
◦ Have questions answered
quickly.
◦ Find jobs.
◦ Check sports scores and stay
updated with teams.
◦ Find movie reviews.
◦ Interact with other accounts in
third party games.

15.  Total # of users : 500 Million
 Country: China
 Average # of followers: 208
 Number of fake accounts: Estimated 20 million
 Most retweeted message: Barack Obama’s re-election
victory.
 Estimated value of Twitter: $10 billion
 Cost of 24-Hour promoted trend: $200,000
 Average tweets per day: 400 million
 Originally called twtter
 First tweet ever: March 21, 2006 at 9:50 PM by Jack
Dorsey : “just setting up my twtter”

16. Estimated to take in $950 million in 2013 and then leap to $1.33 billion the next year Twitter
continues to rise. With it’s continuous changes and updates, as well as the newly
implemented video service Vine, it will continue to change the game in social media.
The Future

17.  Beajoun, A. (2013, 5 17). Police use Twitter to relay news, communicate with journalists more quickly. Retrieved 7 23, 2013, from
Poynter: http://www.poynter.org/latest-news/top-stories/212902/police-use-twitter-to-relay-news-communicate-with-journalist-
more-quickly
 Bercovici, J. (2013, 3 27). Twitter's Revenue Forecast Jumps Again, This Time to Almost $1 Billion. Retrieved 7 24, 2013, from Forbes:
http://www.forbes.com/sites/jeffbercovici/2012/03/27/twitters-revenue-forecast-jumps-again-this-time-to-almost-1-billion
 CBS. (2011, 11 7). Celebrities paid thousands for endorsement tweets. Retrieved 7 24, 2013, from CBS News:
http://www.cbsnews.com/8301-31749_162-57319886-10391698/celebrities-paid-thousands-for-endorsement-tweets
 Cohen, P. (2013, 6 24). How Celebrities Use Social Media to Build Their Brand. Retrieved 7 24, 2013, from Social Media Today:
http://socialmediatoday.com/philcohen4/1541596/how-celebrities-use-social-media-build-their-brand
 Indvik, L. (2012, 3 1). The Most Viral News Sources on Twitter and Facebook. Retrieved from Mashable:
http://mashable.com/2012/03/01/the-most-viral-news-sources-on-twitter-and-facebook-infographic/
 Lee, A. (2010). 10 Reasons Why Your Business Should Use Twitter. Retrieved 7 24, 2013, from Ask Aaron Lee:
http://www.askaaronlee.com/10-reasons-why-your-business-should-use-twitter
 Mitchell, A., Christian, L., & Rosentiel, T. (2012). What Facebook and Twitter mean for News. Retrieved 7 24, 2013, from The State of the
News Media: http://stateofthemedia.org/2012/mobile-devices-and-news-consumption-some-good-signs-for-journalism/what-
facebook-and-twitter-mean-for-news/
 N/A. (2013, 7 25). Top Politicians on twitter. Retrieved from Fan Page List:
http://fanpagelist.com/category/politicians/view/list/sort/followers_today/
 N/A. (2013, 7 25). Twitter top 100: most followers. Retrieved from Twitter Counter: http://twittercounter.com/pages/100
 Nations, D. (N/A). 10 Great Uses For Twitter. Retrieved 7 24, 2013, from About.com Web Trends:
http://www.webtrends.about.com/od/twitter/a/why_twitter_uses_for_twitter.htm
 O'Loughlin, H. (2013, June 21). Top 10 Social Media Statistics in 2013. Retrieved July 24, 2013, from Active Communities:
www.activecommunities.com/blog/top-10-social-media-stats-to-watch-2013
 Perino, J. (2013, 5 16). The Top 25 Most Engaged Brands on Twitter. Retrieved from DataSift: http://blog.datasift.com/2013/05/16/the-
top-25-most-engaged-brands-on-twitter/
 Picard, A. (2012, 8 23). The history of Twitter, 140 characters at a time. Retrieved 7 24, 2013, from The Globe and Mail:
www.theglobeandmail.com/technology/digital-culture/social-web/the-history-of-twitter-140-characters-at-a-time/article573416
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