Evaluation
NHS Project

Initial Research
• The importance of the research was detrimental to my project
because it allowed me to gain knowledge on what to include in
my advertisement and what format to show it in.
• The existing products that I researched for my project helped
my product to also fit in with the others which would have been
important for its usability for the NHS.
• Additionally, the research allowed me to get generally familiar
with the campaign that I was developing my project for, for
example, I learned of some methods that the NHS used to help
better people’s help. For particularly overweight people they
encouraged the person to do more cardiovascular activities to
help lose weight.

Audience Research - Importance
• It was quite important to gather feedback from an
audience about my project as it helped me to remain on
track with how my project was going.
• To gather the feedback I created a google forms survey
which was answered by around 15 people. The survey
helped me to gauge what I should and shouldn’t include
in my project.
• Also, the survey allowed me to know what people
thought of the project at that point. The response to it
was very positive with 67% of people voting it a 5 out of
5. This boosted my confidence for how the project was
going at the time and allowed me to stay on a steady
track for the remainder of the project.

Creating the Radio Advertisement
• Creating the radio advert for the NHS project; I discovered a few
things that were important in creating an effective and influential
radio advertisement.
• The most important element of making these advertisements I
discovered was Foley. Which is a technique used to emulate the
sounds of everyday life, the sounds can consist of rain drops,
footsteps etc.
• With the right mixing and post production applied to the project it
can sound very convincing. I think that the use of foley fit quite
well in to my advertisement. The foley I used was the sound of
footsteps in the rain along with the sound of someone vaping
and coughing.
• Foley is a very effective technique which is used all the time in
the film and even music industries.

Radio Advertisement – Continued
• The software used to create my advertisement was Adobe
Audition 2021 which had a small learning curve in the
beginning but I was able to gather enough knowledge to use
the software after a small amount of time.
• The software was very powerful in the way it allowed me to
dial in the perfect gain for every track in the advertisement, it
also allowed me to add various effects to the tracks such as
reverb which was crucial to making the sound of the rain
more convincing to the listener.
• Another thing I applied to some tracks was a volume drop off
at the end of the tracks, this is to make the cut off in audio
less jarring to the listener which could distract them from the
point of what the advertisement is trying to deliver.

Radio Advertisement – Continued
• The effects in which I added to the tracks were mainly
reverb effects which can either make the soundstage
appear more wide or narrow depending on the setting you
choose. This is effective to emulate the sound of an
interior setting or an exterior setting.
• The Adobe Audition software allowed me to export all of
my tracks to Adobe Premiere Pro where I could gather it
all into a video file so that I could upload it to my YouTube
channel all of the effects that I added to the advertisement
remained intact.
• Using the adobe was suite to create this advertisement
was an overall success and allowed me to gain a lot of
valuable knowledge which can be used on future
products.

Radio Advertisement Summary
• The radio advertisement was targeted to an audience which
consisted of Teens – Young Adults which I think was the best
audience to target as I have the best knowledge on what the
psychographic and demographic would largely be interested in.
• I figured that the target audience wouldn’t be interested in a long
winded more formal approach to an advertisement as this
demographic typically has a shorter attention span than others,
this is why I made the advertisement as short as possible without
effecting the quality of it.
• The radio advertisement in its final state is just under 30
seconds. When developing the advertisement I had a 30 second
runtime goal in mind and I have successfully reached that goal.

Radio Advertisement Summary - Continued
• Around 5-8 seconds is dedicated to the foley sound effects
which set the scene and mood of the advertisement. Which
is the sound of rain, footsteps and the sound of someone
struggling with a vape.
• I decided that my advertisement was around promoting the
downfall of harmful hobbies such as vaping and smoking, as
vaping has became very popular in the recent time I decided
to focus on this fact to create my advertisement.
• It then rolls to a narrator which reads from the script that I
had created for the radio advertisement. The script was
necessary to the advertisement’s development in order for
the narrator to send across the relevant points to the
audience.

Initial Print Advertisement
• The main aim when creating this advertisement was to remain as
simple as possible whilst also delivering an important message to
the audience. When performing the photo shoot for this project in
particular, the whether was quite cold and it had snowed a lot.
• This aligned perfectly and became the centrepiece and focus of
the advertisement. It allowed for some quite visually attractive
shots; for this advertisement specifically I chose this picture.
• This picture which includes a shot of the snow being lifted off the
ground looks appealing to the demographic that the advertisement
targets.
• Along with the focus of weather, the advertisement was also
centred around sport, particularly football.

Initial Print Advertisement - Continued
• When creating my print advertisement I used the Adobe
Photoshop 2022 software as I had prior knowledge on how to
use it along with it being the most powerful software available to
me to edit and create the visual style of the advertisement.
• Adobe Photoshop contains many effects and fonts built in to the
software which helped me drastically to create the
advertisement itself. I changed the picture from colour to
greyscale as it allows the project to remain more consistent and
to improve the mood of the shot.
• The football visible in the advertisement is a visual effect which I
added to the project, the football was not present in the original
picture. I added the football to show what sport was being
played and to have more things going on in the picture. To make
the football convincing I added a motion blur effect which was
available in the software this effect made the ball look like it was
moving at a high velocity.

Initial Print Advertisement - Continued
• The final product contained the phrase ‘Don’t Quit, Get Fit’ which
is a catchy phrase to add the advertisement. It is in the
advertisement as it is likely to grab the reader’s attention and be
stuck in their head, reminding them to remain fit which is the
overall focus of the campaign.
• In Photoshop, I cut out the protagonist in the picture which
allowed me to get his legs over the text which is a unique visual
style, this allows the advert to further be aimed towards the teen
/ young adult audience. This visual effect is one of many that I
learned whilst developing this advertisement.

Alternative Print Advertisement
• This was the 2nd Print Advertisement that I developed for the NHS
Better Health campaign. The picture used in this advertisement is
also taken from the initial photoshop that I had done in the snow.
This allows this advertisement to fit with the other advertisement.
• In this advertisement I decided to go with colour, this was to
differentiate the advert from the other but, it was also appropriate
to use colour in this advertisement. The same visual effect used in
the prior advertisement is also used in this advertisement in which
the protagonist’s head goes over the text.

Alternative Print Advertisement - Continued
• In this advertisement I added an ice effect to the text which allows
the text to fit in to the snowy environment shown on the picture
used.
• A unique visual effect that I added to this advertisement which is
not present on the other advertisement is the background blur
effect which is present at the top of the advertisement.
• I used this effect to bring the reader’s focus to the text rather than
elements which are in the background of the advertisement. This
helps the advertisement to be more readable, this is the practical
element of this effect, however it also looks visually appealing to
the psychographic of the audience in which the advertisement is
targeting.

Summary
• Over the creation of my project for the NHS I have learned a lot of valuable
techniques and gathered a lot of experience which will help my future products to be
at a higher quality and to be more advanced.
• The NHS has been a very interesting and inspirational client to work with as they are
a very important part of the UK. The production of my advertisements will help the
NHS to target the younger demographics through the styles that I have chosen over
the development of my project.