The document summarizes research conducted for a Canon project aimed at a younger audience aged 16-21. It found that the audience has a shared understanding of the concept of a "journey" and mainly uses Canon products, making it easier to market additional Canon equipment. Creating an audience profile based on the collected data will help ensure the final project includes elements that appeal to young adult explorers and reformers.

1. CANON PROJECT – AUDIENCE RESEARCH

2. CANON PROJECT – AUDIENCE RESEARCH

3. CANON PROJECT – AUDIENCE RESEARCH
REFLECTION
• I THINK THAT THE AUDIENCE FEEDBACK IS VERY INFORMATIVE AND DOESA GOOD JOB OF TELLING ME THE
DEMAND OF CAMERAS WITH THIS SPECIFIC YOUNGER AUDIENCE.
• THE AUDIENCE MAINLY HAS THE SAME IDEA OF WHAT A JOURNEY IS, THISWILL MAKE IT EASIER TO
INTERPRET A JOURNEY IN MY PROJECT AND TO GET THE POINT ACROSS TOTHIS AUDIENCE.
• FROM MY AUDIENCE RESEARCH I FOUND THAT EVERYONE IN THE AUDIENCEUSE CANON PRODUCTS, THIS
MAKES IT EASIER TO SELL A CANON PRODUCT TO THE AUDIENCE AS THEYTRUST THE COMPANY AND ARE
ALREADY IN THE CANON ECO SYSTEM.

4. CANON PROJECT – AUDIENCE PROFILE
• WITH THIS DATA THAT I HAVE COLLECTED, I NOW HAVE THE ABILITY TOCREATE AN AUDIENCE PROFILE.
• CREATING THE AUDIENCE PROFILE WILL HELP ME UNDERSTAND WHAT I NEED TO INCLUDE IN MY FINAL
PRODUCTS.
• THE AUDIENCE FOR THIS PROJECT WILL BE PARTICULARLY THE YOUNG ADULT AUDIENCE AROUND 16 – 21.
DUE TO THE AUDIENCE BEING IN THIS AGE RANGE, I CAN DETERMINE THAT THEY ARE MAINLY EXPLORERS
AND REFORMERS IN THEPSYCHOGRAPHIC SPECTRUM.