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Canon Project - Audience Research.pptx

  1. CANON PROJECT – AUDIENCE RESEARCH
  2. CANON PROJECT – AUDIENCE RESEARCH
  3. CANON PROJECT – AUDIENCE RESEARCH REFLECTION • I THINK THAT THE AUDIENCE FEEDBACK IS VERY INFORMATIVE AND DOESA GOOD JOB OF TELLING ME THE DEMAND OF CAMERAS WITH THIS SPECIFIC YOUNGER AUDIENCE. • THE AUDIENCE MAINLY HAS THE SAME IDEA OF WHAT A JOURNEY IS, THISWILL MAKE IT EASIER TO INTERPRET A JOURNEY IN MY PROJECT AND TO GET THE POINT ACROSS TOTHIS AUDIENCE. • FROM MY AUDIENCE RESEARCH I FOUND THAT EVERYONE IN THE AUDIENCEUSE CANON PRODUCTS, THIS MAKES IT EASIER TO SELL A CANON PRODUCT TO THE AUDIENCE AS THEYTRUST THE COMPANY AND ARE ALREADY IN THE CANON ECO SYSTEM.
  4. CANON PROJECT – AUDIENCE PROFILE • WITH THIS DATA THAT I HAVE COLLECTED, I NOW HAVE THE ABILITY TOCREATE AN AUDIENCE PROFILE. • CREATING THE AUDIENCE PROFILE WILL HELP ME UNDERSTAND WHAT I NEED TO INCLUDE IN MY FINAL PRODUCTS. • THE AUDIENCE FOR THIS PROJECT WILL BE PARTICULARLY THE YOUNG ADULT AUDIENCE AROUND 16 – 21. DUE TO THE AUDIENCE BEING IN THIS AGE RANGE, I CAN DETERMINE THAT THEY ARE MAINLY EXPLORERS AND REFORMERS IN THEPSYCHOGRAPHIC SPECTRUM.
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