2. he birth of the internet didn’t happen until January 1st 1983. Sending an email in 1984 wasn’t quite as simple as today, the process of connecting a
we have the internet in our pockets and information at a minutes access whenever we please, saturated with social media, browsing and online sh
The evolution of technology has been happening at such a fast pace and the consumers journey is ever evolving.
Unit 1: Evolution of Digital Marketing
Assignment 2
Introduction
3. In 2010 1.9 billion had access to the internet, in 2017 that number reached 3.9 billion and most recent data from 2019 show
4.13 billion users.
Looking at the growing statistics it shows richer countries having two thirds of their population online, and whilst the user rate
being much lower in the developing world, they are still increasing.
And with that worldwide double increase in a decade, the history of the internet has only just begun.
Not only is there more people using it, but we’re spending more time than ever using it, with a forecasted average of 181 minutes a day in 2020.
Graph showing an average 170 minutes spend a day using the internet in 2019
and predicted to grow in the coming years.
4. The smartphone is the most used device by millennials internet users,
with a rate of 97%. Second is the PC/laptop, and third tablets.
5. 89% of consumers begin their buying process with a search engine and 81% conduct online research before buying.
The most popular search engine is Google, but consumers also find information using YouTube, Amazon, FaceBook, Bing, Baidu, Yandex.
6. 1.8 billion people purchase goods online worldwide (statista, 2018)
and that number is constantly growing and doesn’t seem like it’s going to slow down anytime soon.
2018) and that’s both online or a in a physical store, either way the customer journey starts online doing research, but nearly 50% of consumers en
The most popular online purchases of products/services are:
1. Fashion items
2. Trips and tourism
3. Tech Products
4. Second-hand sales
5. Books and music
6. Educational courses
7. The online video consumption per person past the one hour a day mark in 2018 and has been growing ever since, and the demand for video from consumers is also growing.
54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018)
and videos are a consumers favourite type of content to see from a brand on social media (Animoto, 2018) .
increasing on every platform including blogs Instagram and YouTube, and 73% of consumers claim that they have been influenced by a brands social media presence when making a purchasing
YouTube is the most popular (88%) video-sharing platform with marketers, followed by FaceBook (76%) and third is Instagram and Twitter.
Internet uses spend six hours and 48 minutes per week watching videos online in 2019, that’s a 59% increase from 2016 (Limelight, 2019)
8. The consumer has become far more informed in the last 5 years, conducting independent research and seeking a personal
relationship with a brand.
Mass production is slowing down in popularity and consumers want background checks on where they spend their dollar.
esence and the availability of following a brand on a day to day basis allows the consumer to go on a journey and truly get to know the brand and w
nt to be interacted with and what they want to know, making them in control, and with them being able to filter out what information they want to ac
formed organically with a brand they truly align with. I believe this is a much more positive approach to marketing since
you’re more likely to create a valued life-time customer.
9. nsumers presence using the internet is only growing,. With it being accessible in their pockets and used two hours a day on average the opportunities are endless for a
Today every internet user across the world is a potential costumer, not just the people passing your brick-and-mortar store, and that number
of internet users is only growing as we speak, and it’s safe to say the the impact of technology through marketing eyes is truly significant.
Also from a consumer point of view, the access of information that has been given to them is valuable and fragile, with the re-search and
background checks that are being conducted before a purchase there are more distractions and possible loss of sales.
Brands are more transparent today and truth is more accessible, with consumers easily educating themselves and being more conscious
in their spending, aligning with a brand has never been more important.
10. W.Craig ‘The History of the Internet in a Nutshell’ WebFx [online]
Available at: https://www.webfx.com/blog/web-design/the-history-of-the-internet-in-a-
nutshell/
[Accessed at June 11 2020]
A.Strange (2016) ‘This is how hard it was to send an email in 1984’ Mashable [online]
Available at: https://mashable.com/2016/03/12/email-in-the-80s/
[Accessed at June 11 2020]
M.Roser, H.Ritchie and E. Ortiz-Ospina (2015) “Internet” OurWorldInData.org [online]
Available at: https://ourworldindata.org/internet
[Accessed at June 11 2020]
Global Web Index (2018) “Smartphones Are the Most Used Devices by Millennials Internet Users With a Rate of 97%’ Digital Marketing Community [online]
Available at: https://www.digitalmarketingcommunity.com/indicators/used-devicesmillennial-internet-users-2018/
[Accessed at June 11 2020]
Vivid Fish (2017) “89% of costumers begin their buying process with a search engine’ vividfish.co.uk [online]
Available at: https://www.vividfish.co.uk/blog/89-of-customers-begin-their-buying-process-with-a-search-engine-source-fleishman-hillard
[Accessed at June 11 2020]
D.Davies (2018) ‘Meet the 7 Most Popular Search Engines in the World’ Search Engine Journal [online]
Available at: https://www.searchenginejournal.com/seo-101/meet-search-engines/#close
[Accessed June 12 2020]
C.Diaz ‘What are the 6 best-selling products on the Internet? Can you enter those markets?’ Doofinder [online]
Available at: https://www.doofinder.com/en/blog/best-selling-products-on-the-internet
[Accessed June 12 2020}
M.Mohsin (2020)10 Video Marketing Statistics That You Need to Know in 2020 [Infographic] Oberlo [online]
Available at: https://www.oberlo.com/blog/video-marketing-statistics
[Accessed June 12 202]
Bizibl Marketing ‘How Technology is Changing the Relationship Between Consumers and Brands’ Bizibl [online]
Available at: https://bizibl.com/marketing/download/how-technology-changing-relationship-between-consumers-and-brands
[Accessed June 12 2020]
