Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
Privacy 

and Your Digital
Footprint"
By Stephanie Sellan"
In order to protect ourselves from corporations
and privacy loss, we must take responsibility to
minimize the amount of pe...
Digital Footprint
“The record of your interactions with the digital world and
how the data that is left behind can be expl...
What Data Is Being Used?
Explicit Data
§ Information that is provided intentionally
with no analysis but could
yield implicit data
§  Information...
Implicit Data
§  Information that is not provided intentionally but
gathered from available data streams and analyzed
§ ...
Where Is The
Data Being
Taken From?
How much
information do
you provide
about yourself?
Teen users:
§  91% post a photo of
themselves
§  71% post their scho...
Who influences you
and who do you
influence?
“64% of teens with
Twitter accounts
say that their tweets
are public”
Twitter...
Who are your
connections on your
personal profile?
How much of
your profile have
you made
public?
LinkedIn Profile
Image f...
Have you
ever
Googled
yourself?
All interactions
with content online
and with social
media is stored,
analyzed, and
valued.
How Is The Data
Being Used?
“All of those photos [taken with
your smartphone] have specific
digital fingerprints, which
re...
Stores are using their Wifi network to track customers'
smartphones and create a heatmap of their movements and
how long t...
Web tracking
Cookies track your
browsing habits & store
sensitive information
that has been previously
entered.
Why Is The Data
Being Used?
Facebook is tracking users' behaviour to better
advertise to them…choosing to "like" allows re...
Problems
§ Loss of data
ownership and
privacy
§ Explicit and
implicit data form
a unique profile
§ Data breaches
§ Dig...
Solutions To Protect Your
Privacy & Reduce Your
Digital Footprint
§ Investigate privacy settings on all social media plat...
“86% of adult internet users have taken steps to avoid
surveillance by other people or organizations when they
were using ...
What happens
online,
stays online.
Quote Sources
•  http://www.linkedin.com/today/post/article/20131111183317-110300724-digital-footprints-
the-journey-from-...
Image Sources
•  Digital Footprint. https://www.flickr.com/photos/alpha_auer/5068482201/sizes/m/in/photostream/
•  World F...
Image Sources
•  Social Connectedness. http://www.cosmosmagazine.com/news/studies-show-health-benefits-social-connectednes...
Nächste SlideShare
Wird geladen in …5
×
  • Als Erste(r) kommentieren

Privacy and Your Digital Footprint

  1. 1. Privacy 
 and Your Digital Footprint" By Stephanie Sellan"
  2. 2. In order to protect ourselves from corporations and privacy loss, we must take responsibility to minimize the amount of personal information (i.e., our digital footprint) that is available online.
  3. 3. Digital Footprint “The record of your interactions with the digital world and how the data that is left behind can be exploited.”
  4. 4. What Data Is Being Used?
  5. 5. Explicit Data § Information that is provided intentionally with no analysis but could yield implicit data §  Information provided in surveys §  Registration forms §  Membership applications How often do you provide explicit data?
  6. 6. Implicit Data §  Information that is not provided intentionally but gathered from available data streams and analyzed §  IP address §  Behaviour on a website: §  Page lingering §  Shopping cart items §  Purchased items §  Clickstreams
  7. 7. Where Is The Data Being Taken From?
  8. 8. How much information do you provide about yourself? Teen users: §  91% post a photo of themselves §  71% post their school name §  71% post the city/town where they live §  53% post their email address §  20% post their cell phone number Facebook Profile Image from Stephanie Sellan’s profile
  9. 9. Who influences you and who do you influence? “64% of teens with Twitter accounts say that their tweets are public” Twitter Profile Image from Stephanie Sellan’s profile
  10. 10. Who are your connections on your personal profile? How much of your profile have you made public? LinkedIn Profile Image from Stephanie Sellan’s profile
  11. 11. Have you ever Googled yourself?
  12. 12. All interactions with content online and with social media is stored, analyzed, and valued.
  13. 13. How Is The Data Being Used? “All of those photos [taken with your smartphone] have specific digital fingerprints, which reveal where they were taken, when they were taken and how they traveled online” - CNN Image by Stephanie Sellan
  14. 14. Stores are using their Wifi network to track customers' smartphones and create a heatmap of their movements and how long they stayed in each section of the store. - CNN Tracking Through Wifi
  15. 15. Web tracking Cookies track your browsing habits & store sensitive information that has been previously entered.
  16. 16. Why Is The Data Being Used? Facebook is tracking users' behaviour to better advertise to them…choosing to "like" allows researchers to extrapolate far more intimate details about you, such as political leanings and religion. - CNN “Twitter is allowing [leading advertising firm] WPP to analyze Twitter data to set up a way to better monitor real-time consumer behaviour.” - CNN
  17. 17. Problems § Loss of data ownership and privacy § Explicit and implicit data form a unique profile § Data breaches § Digital tracking
  18. 18. Solutions To Protect Your Privacy & Reduce Your Digital Footprint § Investigate privacy settings on all social media platforms § Remove yourself from tagged photos § Do not share your birthday, home address, phone number, or location on social networking sites § Opt out of data-tracking settings § Avoid using public, unsecure wifi § Delete cookies often
  19. 19. “86% of adult internet users have taken steps to avoid surveillance by other people or organizations when they were using the internet… …and 68% say current privacy protection laws are not good enough.” - PewResearch
  20. 20. What happens online, stays online.
  21. 21. Quote Sources •  http://www.linkedin.com/today/post/article/20131111183317-110300724-digital-footprints- the-journey-from-business-intelligence-to-analytics •  http://www.mydigitalfootprint.com/p/defining-digital-footprint.html •  http://whatis.techtarget.com/definition/explicit-data •  http://whatis.techtarget.com/definition/implicit-data •  http://www.pewinternet.org/2013/05/21/teens-social-media-and-privacy/ •  http://www.cnn.com/2013/06/13/living/buzzfeed-data-mining/ •  http://en.wikipedia.org/wiki/HTTP_cookie •  http://globalnews.ca/news/1109644/your-digital-footprint-steps-to-personal-data-privacy/ •  http://www.pewinternet.org/2013/09/05/anonymity-privacy-and-security-online-2/
  22. 22. Image Sources •  Digital Footprint. https://www.flickr.com/photos/alpha_auer/5068482201/sizes/m/in/photostream/ •  World Flight Paths by James Cheshire. http://spatial.ly/2013/05/great-world-flight-paths-map/ •  Dilbert Comic. http://2.bp.blogspot.com/-qddjAhKk7aQ/U0UgKVzh0TI/AAAAAAAAApw/gzrAdxH5fpk/s1600/ image001-744639.png •  World Wide Web. http://upload.wikimedia.org/wikipedia/commons/7/75/Internet1.jpg •  Online Shopping. http://commons.wikimedia.org/wiki/File:Online_Shopping_with_Touchscreen_Ultrabook.jpg •  Facebook Icon. http://commons.wikimedia.org/wiki/File:Facebook_logo_(square).png •  Instagram Icon. https://www.flickr.com/photos/jccchou/7111260505/sizes/o/in/photostream/ •  Twitter Icon. https://www.flickr.com/photos/kooroshication/9093733888/ •  YouTube Logo. http://commons.wikimedia.org/wiki/File:YouTube-logo-seit-Dezember-2013.png •  Amazon Logo. http://upload.wikimedia.org/wikipedia/commons/thumb/6/62/Amazon.com-Logo.svg/500px-Amazon.com- Logo.svg.png •  Tumblr Icon. http://commons.wikimedia.org/wiki/File:Tumblr_Logo.svg •  Pinterest Icon. http://upload.wikimedia.org/wikipedia/commons/thumb/3/35/Pinterest_Logo.svg/500px- Pinterest_Logo.svg.png •  LinkedIn Icon. http://commons.wikimedia.org/wiki/File:LinkedIn_logo_initials.png
  23. 23. Image Sources •  Social Connectedness. http://www.cosmosmagazine.com/news/studies-show-health-benefits-social-connectedness/ •  Interactions. http://datablog.is.ed.ac.uk/files/2013/12/bitsissue8_low_spreads-3.png •  Fingerprint. http://commons.wikimedia.org/wiki/File:Fingerprint_picture.svg •  Wifi Icon made by SimpleIcon from Flaticon.com •  Heatmap (66% Colour Saturation). https://www.flickr.com/photos/stevefaeembra/3674760067/ •  Big Data. http://www.themarketingbit.com/wp-content/uploads/2012/11/big-data-image.jpg •  Mining. http://upload.wikimedia.org/wikipedia/commons/c/c9/Coal_mining.jpg •  Big Data. http://www.greenbookblog.org/2012/03/21/big-data-opportunity-or-threat-for-market-research/ •  Plugs. https://www.flickr.com/photos/beraldoleal/8681750288/sizes/m/in/photostream/ •  Cameras. http://upload.wikimedia.org/wikipedia/commons/9/98/ Überwachungskameras_Autohof_in_Thüringen_an_A9_03.06.2013_10-07-08.JPG Surveillance Camera •  Privacy. https://www.flickr.com/photos/opensourceway/4638981545/sizes/m/in/photostream/ Privacy •  Servers. https://www.flickr.com/photos/beraldoleal/8681752576/sizes/m/in/photostream/

×