Case Study project Interview: Trey Rochetta

1. West Texas A&M
University
A Case Study by:
Liz Lopez
Stephanie
Sanchez

2. Background
Information
• Public University
• Founded in 1910
• Canyon, Texas
• 8,900 students
• Undergraduate and
Graduate programs
• The mission of The
Office of
Communication &
Marketing is to
develop future
applications on the
web and mobile
devices for the
Mission Statement

3. Stakeholders
• Anyone affiliated with
the website or WT
• Potential students
• Alumni
• Current students
• Biggest stake holders:
Donors

4. Office of Communications & New Media
• University’s Social Media presence
• The University uses social media to try to reach a variety of
audience each social platform has a link to the University’s
website for further information.
• Campus Map & Tuition Calculators
• Students have access to these two through the
University’s phone app.
• Cisco Digital Monitors around campus (done by IT)

5. • Constant updates
• 180 editors around the university who have access to
updating the website
• Content Editors Include:
• Department Directors
• Assistant Directors
• Deans

6. Social Media
Facebook:
• 18,000 likes
• 1-3 post a day
• Content
written by
writer and
producer.

7. Followers: 2,700
Following: 200
Post an average of 1-2
times a week
Instagram Twitter
Followers: 7,000
Following: 1,000
Post an average of once
a day

8. FLICKR:
• Ran and paid for by
school photographer
YouTube:
• Subscribers: 291
• Commercial free
videos
• All videos for WT are
linked in through
YouTube

9. Measuring Media
• The University’s
website is measured
through Google
Analytics
• Social media:
• Reports from
Facebook and Twitter
• Google Adwords

10. Conclusion:
Overall, the goal for The Office of
Communication & Marketing is to develop a
better strategy to reach more audience. They
would like to see how their audience are getting
drawn into their website and they are getting
familiar with KPI so they can be able to measure
how they are reaching their audience.