Presentation for XLIVE eSports Summit 2017.

1. © 2017 SuperData Research. All rights reserved.
THE DATA-DRIVEN TRUTH
ABOUT WOMEN AND ESPORTS
XLIVE ESPORTS SUMMIT 2017
@stephinaners
@_superdata

2. STEPHANIE LLAMAS
VP, Research and Strategy
@stephinaners
2
© 2017 SuperData Research. All rights reserved.

3. 3
Proven model of data partnerships
DATA TYPE SCOPE PARTNERS
Payment Providers TransacDons 78M uniques
Digital River, PaySafeCard,
HiPay, E-Prepag, Fortumo
Publishers Usage 425,000 uniques
THQ Nordic, Born Ready Games,
Reloaded, Infinite Games Publishing,
Playspace, Flowplay, 5th Planet Games
Esports teams Viewership 3 years of historical data
FnaDc, Astralis, Heroic,
Godsend
VR/AR Usage 100,000 unique devices
CCP Games, Linden Labs, VR/AR
AssociaDon, Unity
© 2017 SuperData Research. All rights reserved.
@stephinaners

4. © 2017 SuperData Research. All rights reserved.
“To play video games has become
the norm; to not play video
games has become the
excepHon.”
4
-Jesper Juul

5. 5
Sources: Entertainment market revenue from MoBon Picture AssociaBon of America, Recording Industry AssociaBon of America, NaBonal
Cable & TelecommunicaBons AssociaBon, and the Newspaper AssociaBon of America. Demographic data from the Entertainment SoMware
AssociaBon, 2016 EssenBal Facts About the Computer and Video Game Industry.
© 2017 SuperData Research. All rights reserved.
Cable TV -0.10%
Broadcas8ng TV -0.62%
Video Games +7.87%
Newspapers -8.19%
Radio -1.10%
Magazines -6.77%
Film Box Office +1.74%
Music -4.76%
2015 Revenue for US entertainment markets
Ranked by size in $ billions, CAGR: 2005-2015
@stephinaners

6. 6
18%
29% 27%
26%
59%
41%
MaleAGE GENDER
36 - 49 50+
18 - 35
< 18
Female
@stephinaners
The American Gamer
© 2017 SuperData Research. All rights reserved.

7. 7
2016 2017 2018 2019 2020
$11.5B
$9.2B
$7.4B
$6.2B
$5.1B
$123.4B
$114.5B
$105.3B
$96.5B
$87.5B Digital Games
$92.6B
$102.7B
$112.7B
$123.6B
$134.9B
Worldwide Gaming Media Revenue
Interactive
Media
• Immersive Games*
• Gaming Video Content
• eSports
*Immersive Games are anything played in virtual, augmented, or mixed reality.
@stephinaners
© 2017 SuperData Research. All rights reserved.

8. “I didn’t have gamer friends…
When I found Twitch and saw
that so many people were sharing
their experience together, I just
really wanted to get on board.”
8
-Mia aka “seriesoTlurs”
28K followers on Twitch
© 2017 SuperData Research. All rights reserved.

9. More people watch gaming video than HBO, NePlix, ESPN and Hulu
combined.
9
666MWorldwide gaming video content
viewers (2017)
325MPopulaBon of the U.S.
@stephinaners
© 2017 SuperData Research. All rights reserved.

10. Amazon’s Twitch is focused on games and has a larger audience (185M)
than legacy channels and services like ESPN.
10
YouTube
(GVC only)
Twitch
viewers
HBO
subscribers
SpoBfy
users
Ne]lix
subscribers
ESPN
subscribers
iHeartRadio
users
Pandora
users
Hulu
subscribers
12M
81M90M90M93M100M
134M
185M
517M
@stephinaners
© 2017 SuperData Research. All rights reserved.

11. 2016 2017 2018 2019
743M
701M
666M
609M
Total
worldwide
viewers
Audiences like to watch online
Esports viewership as part of total gaming video audience
Total viewers, worldwide
11
@stephinaners
Gaming video content
© 2017 SuperData Research. All rights reserved.

12. 2016 2017 2018 2019
743M
701M
666M
609M
Total
worldwide
viewers
Audiences like to watch online
Esports viewership as part of total gaming video audience
Total viewers, worldwide
12
@stephinaners
330M
299M
258M
214M
Gaming video content
Esports
© 2017 SuperData Research. All rights reserved.

13. © 2017 SuperData Research. All rights reserved.
“The games industry is always
mirroring back to boys and men
that ‘you belong here’. Rarely are
women gamers given this kind of
aYenHon.”
13
-T.L. Taylor

14. 85%
male
14
15%
female
@stephinaners
7Mviewers in the
U.S. are female
© 2017 SuperData Research. All rights reserved.
The American Esports Viewer
Who they are

15. 15
Male Female
50%
65%
To learn game strategy
@stephinaners
© 2017 SuperData Research. All rights reserved.
The American Esports Viewer
Why they watch

16. 16
Male Female
50%
65%
To learn game strategy
@stephinaners
© 2017 SuperData Research. All rights reserved.
Male Female
57%
47%
To support their
favorite team/players
The American Esports Viewer
Why they watch

17. 17
@stephinaners
Casual Mid-core Hardcore
19%
63%
19%
Casual Mid-core Hardcore
36%
45%
18%
General Females
© 2017 SuperData Research. All rights reserved.
The American Esports Viewer
How they play

18. 18
General Female
3.4
2.7
Average number of games
played each month
@stephinaners
© 2017 SuperData Research. All rights reserved.
The American Esports Viewer
What they do

19. 19
General Female
3.4
2.7
General Female
$41
$33
Average number of games
played each month
Monthly spending on
addiBonal content
@stephinaners
© 2017 SuperData Research. All rights reserved.
The American Esports Viewer
What they do

20. © 2017 SuperData Research. All rights reserved.
“Alone we can do so liYle.
Together we can do so much.”
20
-Helen Keller

21. THE FUTURE IS FEMALE: HOW
WOMEN ARE PLAYING A CRUCIAL
ROLE IN THE GROWTH OF ESPORTS
XLIVE ESPORTS SUMMIT 2017
Heather “sapphiRe” Garozzo
Director of Fan Engagement
Team Dignitas
@sapphiReCSGO
twitch.tv/sapphiRe
Yveie MarDnez-Rea
Chief OperaBng Officer
ESL/Turtle Entertainment
America
Irene Scholl-Tatevosyan
Associate
Nixon Peabody LLP