This document provides information about using the professional social media platform LinkedIn for business purposes. It discusses what LinkedIn is, the value it provides for professionals, its demographics, and how organizations can use it for tasks like recruiting, branding, and product launches. The document also outlines best practices for using LinkedIn, such as optimal posting times, available analytical tools, and costs associated with upgraded accounts. Overall, it presents LinkedIn as a valuable professional networking and marketing tool.

1. A Business Guide to LinkedIn

2. What is LinkedIn?
• LinkedIn is a social
networking site designed
specifically for
professionals and business
communities
• The goal of this site is to
register and establish
people from different
industries and
organizations and connect
them to each other
professionally in a social
media platform
Image Source: http://fullhdpictures.com/business-people-hq-
wallpapers.html/business-people-pictures-hd
Source: http://whatis.techtarget.com/definition/LinkedIn

3. What is the value in using LinkedIn?
• Professionals use it to build
and manage identities
(your personal brand)
• Create and build personal
and professional networks
• Gain knowledge by utilizing
the online networks for
career development Image Source: https://careers.financesonline.com/3-tips-to-meet-
people-at-networking-events/
Source: https://www.linkedin.com/pulse/20140507081213-5831449-are-you-clear-about-what-the-linkedin-value-proposition-means-for-you

4. LinkedIn Demographics
21%
31%
36%
12%
Age
18-24 25-34 35-54 55+
Male
56%
Female
44%
Gender
Source: https://www.marketing-mojo.com/infographic/infographic-guide-demographics-linkedin-users/

5. LinkedIn Demographics
Source: https://www.marketing-mojo.com/infographic/infographic-guide-demographics-linkedin-users

6. Why Would Organizations Use
LinkedIn?
• Recruit New Talent
• Increased brand search visibility (SEO)
• Attract Business Clients
• Product or Service Launches
• Monitor the competition
Image Source:
http://www.forbes.com/sites/steveolenski/2014/10/14/5-
inexpensive-ways-to-promote-a-product-launch/
Source: http://www.linkedstrategies.com/11-reasons-you-should-use-linkedin-for-your-busines/

7. Optimal Time to Post on LinkedIn
Best Days
Tuesday
Wednesday
Thursday
Business Hours
9am – 5pm
Image Source: http://chicagolighthouse.org/shop/clocks/
Source: http://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic#sm.0000ax8wd08bofheypc1ruqpd6srf

8. Reasons Why LinkedIn Is Worth Using
 LinkedIn is the third most used social platform among
business owners
 Statistics suggest LinkedIn may be most effective
platform for product launches
 One of the most effective ways to recruit new talent
 Improve professional face-to-face relationships
 Increased brand search visibility
 Most effective social media platform for content
distribution
 Grow your network and your potential supplier and
customer base
Source: http://www.forbes.com/sites/jaysondemers/2015/07/22/10-reasons-your-brand-needs-to-be-on-linkedin/2/#11eb64a5f76b
https://blog.hootsuite.com/linkedin-for-business/

9. Analytical Tools For LinkedIn
Source: https://www.g2crowd.com/products/simply-measured/pricing
https://www.quintly.com/pricing

10. LinkedIn For B2B vs. B2C
Source: http://www.webpronews.com/heres-how-linkedin-is-getting-better-for-b2b-sales-and-marketing-2015-08/
http://www.forbes.com/sites/jaysondemers/2015/07/22/10-reasons-your-brand-needs-to-be-on-linkedin/#4e8d55213791
• LinkedIn has now surpassed Facebook as
the #1 most important social platform for
B2B marketers
• 80% of B2B marketers plan on increasing
their use of LinkedIn versus 56% of B2C
marketers
• 71% of B2B marketers are interested in
learning more about LinkedIn compared to
55% of B2C marketers
• LinkedIn is on top of the list when it
comes to channels found to be most
effective for customer engagement both
before and after sales

11. A Business Using LinkedIn Effectively
Source: http://www.socialmediaexaminer.com/5-creative-ways-to-use-linkedin-company-pages
• HubSpot has been successful in generating a consistent flow of leads for their software product through their LinkedIn
company page. They were able to determine which types of marketing offers work best to generate business leads from their
LinkedIn company page
• For example, under the Products/Services tab, you’ll find marketing offers for a free demo of the software and some free
educational materials related to utilizing the software.
• HubSpot has also done a tremendous job of gathering recommendations for their software product with almost 200
individuals weighing in.

12. Costs of Using LinkedIn
• LinkedIn Business Plus
- $59.99/month
• LinkedIn Recruiter Lite/LinkedIn Recruiter
- $119.95/month, $749.99 /month
• Sales Navigator – Professional/Team
- $79.99/month, $129.99/month
Source: http://sproutsocial.com/insights/how-to-use-linkedin-for-business
Average users spend an average of 9.8 minutes a day on
LinkedIn to read the news and keep in touch with their
networks. Through building and cultivating relationships on
LinkedIn, successful connections can lead to revenue.
revenue.

13. How To Get Started on LinkedIn
http://www.socialmediaexaminer.com/create-a-
linkedin-company-page-to-promote-your-business/

14. References
"A Guide to the Demographics of LinkedIn Users." Marketing Mojo. Marketing Mojo, n.d. Web. 23 Oct. 2016. <https://www.marketing-
mojo.com/infographic/infographic-guide-demographics-linkedin-users>.
Beese, Jennifer. "How To Use LinkedIn For Business | Sprout Social." Sprout Social. Sprout Social, 01 June 2015. Web. 23 Oct. 2016.
<http://sproutsocial.com/insights/how-to-use-linkedin-for-business>.
Crum, Chris. "Here's How LinkedIn Is Getting Better For B2B Sales And Marketing." WebProNews. WebProNews, 04 Aug. 2015. Web. 23 Oct.
2016. <http://www.webpronews.com/heres-how-linkedin-is-getting-better-for-b2b-sales-and-marketing-2015-08>.
DeMers, Jayson. "10 Reasons Your Brand Needs To Be On LinkedIn." Forbes. Forbes Magazine, 22 July 2015. Web. 24 Oct. 2016.
<http://www.forbes.com/sites/jaysondemers/2015/07/22/10-reasons-your-brand-needs-to-be-on-linkedin/2/#11eb64a5f76b>.
Kievman, Nate. "11 Reasons You Should Use LinkedIn for Your Business." Linked Strategies. Linked Strategies, 10 Dec. 2011. Web. 23 Oct.
2016. <http://www.linkedstrategies.com/11-reasons-you-should-use-linkedin-for-your-busines>.
Kolowich, Lindsay. "The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites [Infographic]." HubSpot. HubSpot, 6 Jan.
2016. Web. 24 Oct. 2016. <http://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-
infographic#sm.0000ax8wd08bofheypc1ruqpd6srf>.
Newberry, Christina. "LinkedIn for Business: The Ultimate Marketing Guide." Hootsuite. Hootsuite Blogs, 20 Sept. 2016. Web. 24 Oct. 2016.
<https://blog.hootsuite.com/linkedin-for-business/>.
"Pricing - Free 14-Day-Trial For All Packages." Quintly. Quintly, n.d. Web. 23 Oct. 2016. <https://www.quintly.com/pricing>.
Rouse, : Margaret. "What Is LinkedIn? - Definition from WhatIs.com." WhatIs.com. WhatIs.com, July 2016. Web. 23 Oct. 2016.
<http://whatis.techtarget.com/definition/LinkedIn>.
Sammons, Stephanie. "5 Creative Ways to Use LinkedIn Company Pages : Social Media Examiner." Sprout Social. Sprout Social, 13 Mar. 2013.
Web. 23 Oct. 2016. <http://www.socialmediaexaminer.com/5-creative-ways-to-use-linkedin-company-pages>.
"Simply Measured Pricing Ask Simply Measured a Question." G2 Crowd. G2 Crowd, n.d. Web. 23 Oct. 2016.
<https://www.g2crowd.com/products/simply-measured/pricing>.
Stonham, Mark. "Are You Clear about What the LinkedIn Value Proposition Means for You?". LinkedIn Corporation, 7 May 2014. Web. 23
Sept. 2016. <https://www.linkedin.com/pulse/20140507081213-5831449-are-you-clear-about-what-the-linkedin-value-proposition-
means-for-you>.