1. Measure, measure, measure
2. Increase quality
3. Reduce rework
4. Frequent releases
5. Stop working in parallel
6. Shorter stories
7. Visualize and manage flow
8. Rigorously cancel meetings
9. Continuous deployment
10. Shorten product management
11. No single point of failure or bottleneck
12. Leveling work
Time to Market Cheat Sheet 5
Working in Parallel vs. Serialized work Release cycles and earned money
5. Feature !"#$%#&#%'&()*'#+,#-.*(/#0'1'2.3+456#+(7,#
Time Time -.*(/#5'845#(.#9&*:'(#,..4'*"
Working in parallel reduces your time to market and your income. When If you release twice a year, developing one feature a This gets even better. When you reduce your release
5 developers work on 5 features in parallel, each feature taking 5 month then after 6 months you have released 6 cycle to 1 month, releasing 12 times a year, you will
months, it will take 5 months for the ﬁrst one to reach the market. If features. They earn you money for 6 months, the make $66,000 with the same features and mostly the 6. >50% of time is spent before
you work feature after feature, assuming the developers can work on second half of the year. Suppose every released feature same costs. The optimum you can achieve are
one feature in parallel, it takes one month for the ﬁrst feature to reach makes you $1000 per month, that's $36,000 a year. continuous releases. But as you can see from the
market Released features earn you money. While when working in When you reduce your release cycle to 3 months, numbers: 36,54,66 doe converge. You cannot optimize
parallel you do not earn money for 5 months, whereas you have earned releasing 4 times a year, this will result in more money, forever and need to ﬁnd the sweet spot for your
10 units of money otherwise. $54,000 per year. Just changing realeases made you environment.
7. Time to market in development is a
nearly twice the money. solved problem.
How low-value features block high value features Time to market over time
$%# !"# Time
Developing features that don't earn you money, will really cost you. If In the beginning of a company, as a startup, time to market is short.
50% of your features do not earn money, then depending on release Founders are either developing themselves or are sitting right next to
cycles and order you can lose 50% of new earnings. Developing developers. Founders are product managers themselves. Over time this
features that do not earn money, will not only cost you money for changes. Time to market grows larger when founders no longer focus on
development, but will also block features that earn you money. In this product, when processes are introduced, more people are hired and code
example a feature is pushed 3 months later, from 6 months to 9 gets unmaintainable. It's easy to not not see the challenge, because in the
2 beginning everthing looks ﬁne.
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