Jason McGraw with InfoComm and Stephen Nold with MTO Summit discusses how leading events and trade shows are using social media to improve the design and development of communities. Wanting attendees to have more dialog and engagement using these social media tools, InfoComm seeks to create networking tools and to extend their marketing reach beyond the direct marketing already in play. In lieu of traditional surveys and focus groups, which take time for response, social media gives InfoComm more immediate relevant information. Learn how to improve attendee recruitment and member loyalty through the use of these tools.

1. What if Social Media Dramatically Changes Events and Exhibitions…Tomorrow? “MTO Tech Webinar Series" by Stephen Nold PresidentAdvon Technologies And Jason McGraw Sr. V.P. of Expositions InfoComm International

2. Thanks to our Sponsors Thanks to our Sponsors

3. Chat Live with us on Twitter

4. Sir Martin Sorrell WSJ: WPP Chief Tempers Hopes for Ad Upturn Sept. 22, 2009 WPP PLC, world's largest communications company Profit for the first half of 2009 plunge by almost 50%. “We describe the recession as L-shaped, which implies that it will never go back to where it was before….I doubt free-to-air television or, in particular, newspapers and magazines, will ever be the same again.”

5. Social media But, are customers Yes - ing? I listen- Great! think are they Content/Conversation Social interface Media/Tools Integrates technology, social interaction, and the delivery of words, pictures, video and audio.

7. Representing the professional audiovisual communications industry

8. Annual InfoComm Show, TSW 50 2009 Show Stats (Orlando):

9. 29,222 total attendance, All 50 U.S. states, 90 countries

10. Largest attendance ever on East Coast

11. 70% commercial attendees,30% end-user buyers

12. 832 exhibitors

14. Launched groups on social sites Jan. ’09 prior to Jun. ’09 Show

15. Twitter 600+ followers

16. Linked In 1,400+ members

17. Facebook 980+ members

18. YouTube 2,200 channel views

19. Pushed out Show’s free pass codes

21. Added A2Z’s ChirpE Mobile platform two weeks prior to Show = 570+ users during Show

22. InfoComm proprietary eCommunity groups = over 2,300 subscribers

23. Given limited investment and minimal marketing, modest results to date

25. Extension of face-to-face relationships, builds trust

26. Reach people you don’t even know

27. Get real time feedback on campaigns, issues

28. Conduct market research

29. Harness comments/testimonials to generate sales

30. Additional press/media coverage

31. New business opportunities will find you

34. Lose Control Transparency – what level of info will you share? Subject Matter Expert – knowledge broker Allow others not under your control to speak for your organization? Next Wave of Word of Mouth Referrals Global prospects, variety of qualifications Concerns/Issues Are you willing to take good comments with the bad? How will you deal with negative comments in a public forum? Proactive – constant monitoring

36. Socialnomics – Social Media Blog

40. Questions and Answers To contact Stephen Nold and MeetingTechOnlinestephen@advontech.comLinkedIn: http://www.linkedin.com/in/stephennoldTwitter: @stepnoldFacebook: http://www.facebook.com/stephen.noldwww.tradeshowweek.com/blog/stephennold512.310.0628 For more information on Jason McGraw and InfoComm Internationaljmcgraw@infocomm.orghttp://www.infocomm.org.