Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Onm

323 Aufrufe

Veröffentlicht am

Advertising on facebook

Veröffentlicht in: Internet
  • Loggen Sie sich ein, um Kommentare anzuzeigen.

  • Gehören Sie zu den Ersten, denen das gefällt!

Onm

  1. 1. Advertising on Facebook
  2. 2. Different opportunities to advertise on Facebook Your Ads can appear on different positions on Facebook: • On the right hand side of the homepage • On the homepage directly • During the log-out process
  3. 3. Targeting the right audience on Facebook with your Advertisements You can address your target market on Facebook according to the following variables: 1) Demographic variables • E.g. Which age group should be targeted with your ads? 2) Psychographic variables • Interest preferences - e.g. Do you prefer to target an audience that is interest in sports? • Milestones and occasions – e.g. Only targeting expectant mothers
  4. 4. Targeting options on Facebook 1) Addressing a broad target group • Aim: Increase awareness and reach as many people as possible 2) Addressing your target group according to their location • Focus targeting on specific locations to customize your audience 3) Addressing your target group according to their preferences + behavior • Prioritize people with specified interests + behavior
  5. 5. Our goals for your Facebook Ads • Increase the awareness for your products, company, brand • Achieve attention around your target group (locally/globally) • Increase in page likes and followers • Raise the engagement rate in order to spread your content • Obtain a higher traffic rate by growing your community and promoting your Facebook page on other Social Networks
  6. 6. Your Ads on Facebook with ANYWAY.

×