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- 4. Copyright ©2012 The Nielsen Company. Confidential and proprietary.
4
IL MERCATO PUBBLICITARIO IN CRESCITA
E’ in atto una redistribuzione delle risorse di marketing a livello globale
ADV +6,7%
PIL +3,0%
ADV +6,7%
PIL +3,0%
Latin
America
Latin
America
ADV +6,7%
PIL +3,0%
Latin
America
ADV +2,8%
PIL +6,6%
ADV +2,8%
PIL +6,6%
Asia PacificAsia Pacific
ADV +2,8%
PIL +6,6%
Asia Pacific
ADV +14,6%
PIL +5,0%
ADV +14,6%
PIL +5,0%
ME &
Africa
ME &
Africa
ADV +14,6%
PIL +5,0%
ME &
Africa
ADV ‐4,2%
PIL ‐0,4%
ADV ‐4,2%
PIL ‐0,4%
West EuropeWest Europe
ADV ‐4,2%
PIL ‐0,4%
West Europe
ADV +5,7%
PIL +2,3%
ADV +5,7%
PIL +2,3%
USAUSA
ADV +5,7%
PIL +2,3%
USA
Source: Elaborazioni Nielsen su fonti varie
557 Miliardi di Dollari => +3,2% vs FY 2011
- 5. Copyright ©2012 The Nielsen Company. Confidential and proprietary.
5
IN EUROPA LA CRISI ECONOMICA FRENA L’ADV
Adv piatto o in calo nei mercati principali
Countries – percentage growth YOY
Macro sectors – percentage growth YOY
• Media + 3.4%
• Distribution Channels + 0.5%
• Healthcare + 0.1%
• Telecommunications ‐ 3.6%
• Automotive ‐ 4.5%
• FMCG ‐ 7.0%
Media types – percentage growth YOY
Europe – percentage growth YOY
‐0,3%
‐14,5%
‐18,0%
‐0,6% ‐3,5%
‐20%
‐15%
‐10%
‐5%
0%
GER ITALY SPAIN UK FR
INTERNET:
+10%
TELEVISION:
‐4.2%
‐4.2%
Fonti: Nielsen su fonti varie.