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Storytelling as a Design Tool

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Short Introduction on how to use film-like stories as a User Centered Design Method

check out this Storycard Method (used Scrivener in this example) if you're interested in this topic -->
http://www.guerillagirl.de/tools/2011-02/writing-user-scenarios-with-scrivener :)

Storytelling as a Design Tool

  1. 1. Storytelling as a Design Tool
  2. 2. Stefanie Kegel UX / Interaction Designer www.guerillagirl.de twitter: @guerillagirl_ Hi!
  3. 3. Why Storytelling?
  4. 4. We all like Stories
  5. 5. Storys are easy to remember
  6. 6. Storys will lead to the ,Backlog‘ of your Product
  7. 7. Interactive Products are narrative
  8. 8. Storyboard-like Wireframing & Task Flows defining the Specs & Functions Image Credit: ,Storyboards‘ by Chris Campbell / Flickr: http://www.flickr.com/photos/cgc/
  9. 9. hm, wouldn‘t it be cool if there is a possibility to.... *IDEA* Storyboard-like Wireframing & Task Flows defining the Specs & Functions and will help you on ideation!
  10. 10. Getting Started
  11. 11. first point is.... Get the big Picture
  12. 12. second point is.... Avoid to say “The User“
  13. 13. A User represents always one single Person within a specific Usergroup
  14. 14. third point is.... It‘s all about Goals & Needs!
  15. 15. Example: A Webapp to do a weekly food plan Remember: Who actually is your cutomer/user - you will tell their story!
  16. 16. Lena is trying to___________________________________________ , but ____________________________________________.
  17. 17. make a weekly food plan Lena is trying to___________________________________________ , but she has to consider the food allergy of her kids! ____________________________________________.
  18. 18. Goal make a weekly food plan Lena is trying to___________________________________________ , but she has to consider the food allergy of her kids! ____________________________________________. Problem
  19. 19. Have fun when sketching! Solution 1 Solution 2 Goal & Problem & Solution Descriptions Benefits for our User? additional: User Status? (angry, happy, excited...) Solution 3 Solution 4 Source: http://www.konigi.com/tools/graph-paper
  20. 20. Stories help people to create a shared understanding of Needs & Goals
  21. 21. Stories help people to create a shared understanding of Needs & Goals Stories help us to see a bigger , clearer Picture and make this abstrcat, cluttered thing (the later web app or product) come „alive“
  22. 22. Stories help people to create a shared understanding of Needs & Goals Stories help us to see a bigger , clearer Picture and make this abstrcat, cluttered thing (the later web app or product) come „alive“ Stories are a great tool to generate more and useful Ideas even within yr team
  23. 23. Stories help people to create a shared understanding of Needs & Goals Stories help us to see a bigger , clearer Picture and make this abstract, cluttered thing (the later web app or product) come „alive“ Stories are a great tool to generate more and useful Ideas even within yr team Stories help us to communicate and sell design solutions to clients
  24. 24. It hurts less to kill some paper sheets rather than the code of a ready-to-go application
  25. 25. Thank you!
  26. 26. Recommended Reads: Storytelling for User Experience The Inmates are running the asylum by Whitney Quesenbery & Kevin Brooks / Rosenfeld Media by Alan Cooper

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