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Content in Action: Learn How to Curate
Captivating Content at Your Event to
Create Impactful Engagement
Stefania Conti-Vec...
‣ This session has been designed to give you inspiration on how
you can capture content at your event and use it to engage...
What’s the content in meetings and events?
1. Slides
2. Photography
3. Video (images and sound) Sound (sound only)
4. Webcast
5. Text
6. Drawing
7. Social Media
7 Co...
A plan
We need a strategy well before the event to have clear in
mind what we do want to collect and when and how we
decid...
The first distinction we can make is between the
content meeting organizers generate
and the one generated by our particip...
Short promotional videos we can use to
promote the event, presenting speaker
sessions, some back stage moments
To be relea...
Videos during the event
Sessions
Videos during the event
Interviews
Videos during the event
Backstage moments and memories
Content Capturing
Technical equipment
Content capturing
Hybrid angels in action
Live streaming
Livestream
Wearable live streaming technology
FirstV1sion
https://www.youtube.com/watch
?t=49&v=oEVY5WX9MuA
Our best ambassadors
Periscope – over 10 million users
Periscope
#PCMACL – live the experience of a participant
periscoping the conference
http://www.eventprofs.education/convening-leaders
Social Media live streaming
Meerkat
YouTube
YouTube Capture
Video Channels
Soundcloud
Live audio broadcast
A team to capture content
Visual
Drawing the keypoint of the sessions
BYOD - Audience generated content
I know how to use my device
piratepad.net
On-line collaboration and co-creation
Brainstorm: Create, comment, score,
Real-time audience interaction
You can join at
www.slido.co
m
with this code:
#PCMACL
Interactive Presentation Tool
Meetingpulse
You can join at
meet.ps/PCMACL
Capturing content
Post-it® Plus
Photos and documents
The selfie station
Selfie station
Flickr
Slideshare
Linkedin
Useful content drives viewers
ReFRESHing Social
Media
More than 1000
views in 7 days
Storytelling - Storify
Sharing slides through Apps
EventPilot Conference App
Multilearning Platform
Dynamic and interactive website, possibly a blog
info collector and landing page for social media posts
and content sharin...
Thousands of plugins
Optimized for social media
Embedding options
Wordpress
Wordpress plugins
How to embed content
Embedding
http://embedresponsively.com
Keywords, tags and hashtags
eventprofs#
Benefits!!
 Create a story of your event
 Provide access to content ON-DEMAND
 Increased value to event attendees
 Yea...
Using Hybrid Events
to Create Buzzworthy Experiences
for Virtual and F2F Attendees
2:45 - ROOM 224
Stefania Conti-Vecchi a...
Thank you for participating!
Stefania Conti-Vecchi
@contivecchi
Please complete your session evaluation in the mobile app....
Content in Action: Learn How to Curate Captivating Content at Your Event to Create Impactful Engagement
Content in Action: Learn How to Curate Captivating Content at Your Event to Create Impactful Engagement
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Content in Action: Learn How to Curate Captivating Content at Your Event to Create Impactful Engagement

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This is the session on How to Curate Captivating Content at Your Event to Create Impactful Engagement, presented in Vancouver the 11 of January 2016 at Convening Leaders #PCMACL.
Don’t limit the success of your event to your event! They say content is king and you know how to do a good job with that: how to select the most interesting topics, to choose the best speakers and how to get the best out of them. You even know how to engage participants so your event will be a without-a-doubt success. And then?


Learn how to make the best of all the effort you made to create such a good programme.


This session has been designed to give you inspiration on how you can capture content at your event and use it to engage a larger audience in real-time during the event or after the event is over. You’ll see different ways of capturing content with professional tools but also how to use the content produced by your event participants to have happier clients and sponsors.

Veröffentlicht in: Marketing
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Content in Action: Learn How to Curate Captivating Content at Your Event to Create Impactful Engagement

  1. 1. Content in Action: Learn How to Curate Captivating Content at Your Event to Create Impactful Engagement Stefania Conti-Vecchi @contivecchi #PCMACL
  2. 2. ‣ This session has been designed to give you inspiration on how you can capture content at your event and use it to engage a larger audience in real-time during the event or after the event is over. ‣ You’ll see different ways of capturing content with professional tools but also how to use the content produced by your event participants to have happier clients and sponsors. Learner Outcomes
  3. 3. What’s the content in meetings and events?
  4. 4. 1. Slides 2. Photography 3. Video (images and sound) Sound (sound only) 4. Webcast 5. Text 6. Drawing 7. Social Media 7 Content capturing categories
  5. 5. A plan We need a strategy well before the event to have clear in mind what we do want to collect and when and how we decide to share it.
  6. 6. The first distinction we can make is between the content meeting organizers generate and the one generated by our participants Professional VS Amateur
  7. 7. Short promotional videos we can use to promote the event, presenting speaker sessions, some back stage moments To be released before the event Start sharing some content through webinars Videos before the event
  8. 8. Videos during the event Sessions
  9. 9. Videos during the event Interviews
  10. 10. Videos during the event Backstage moments and memories
  11. 11. Content Capturing Technical equipment
  12. 12. Content capturing
  13. 13. Hybrid angels in action
  14. 14. Live streaming Livestream
  15. 15. Wearable live streaming technology FirstV1sion https://www.youtube.com/watch ?t=49&v=oEVY5WX9MuA
  16. 16. Our best ambassadors
  17. 17. Periscope – over 10 million users Periscope
  18. 18. #PCMACL – live the experience of a participant periscoping the conference http://www.eventprofs.education/convening-leaders
  19. 19. Social Media live streaming Meerkat
  20. 20. YouTube YouTube Capture
  21. 21. Video Channels
  22. 22. Soundcloud Live audio broadcast
  23. 23. A team to capture content
  24. 24. Visual
  25. 25. Drawing the keypoint of the sessions
  26. 26. BYOD - Audience generated content I know how to use my device
  27. 27. piratepad.net On-line collaboration and co-creation
  28. 28. Brainstorm: Create, comment, score,
  29. 29. Real-time audience interaction You can join at www.slido.co m with this code: #PCMACL
  30. 30. Interactive Presentation Tool Meetingpulse You can join at meet.ps/PCMACL
  31. 31. Capturing content Post-it® Plus
  32. 32. Photos and documents
  33. 33. The selfie station
  34. 34. Selfie station
  35. 35. Flickr
  36. 36. Slideshare Linkedin
  37. 37. Useful content drives viewers ReFRESHing Social Media More than 1000 views in 7 days
  38. 38. Storytelling - Storify
  39. 39. Sharing slides through Apps EventPilot Conference App
  40. 40. Multilearning Platform
  41. 41. Dynamic and interactive website, possibly a blog info collector and landing page for social media posts and content sharing Website
  42. 42. Thousands of plugins Optimized for social media Embedding options Wordpress
  43. 43. Wordpress plugins
  44. 44. How to embed content Embedding http://embedresponsively.com
  45. 45. Keywords, tags and hashtags eventprofs#
  46. 46. Benefits!!  Create a story of your event  Provide access to content ON-DEMAND  Increased value to event attendees  Year-Round revenue/attention generation  Future event promotion Content capturing and boosting
  47. 47. Using Hybrid Events to Create Buzzworthy Experiences for Virtual and F2F Attendees 2:45 - ROOM 224 Stefania Conti-Vecchi and Toby Lewis @contivecchi @tobylew15 #PCMACL
  48. 48. Thank you for participating! Stefania Conti-Vecchi @contivecchi Please complete your session evaluation in the mobile app. Did you scan your badge? This is for CEU credits and also helps PCMA develop education for YOU. Thank you!

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