SlideShare a Scribd company logo
1 of 1
Download to read offline
Semantic in SEO
NOT ALL KEYWORDS
ARE MADE EQUAL
Topic-related keywords
Add ONLY keywords that make sense for your webpage,
offering, targeted audience, and business.
SEO + PPC
If your organic ranking is still below the first 10 places in
SERP, consider bidding for those keywords.

More Related Content

More from Stefania Borchia

How to remove Placements from Smart Campaigns in Google Ads
How to remove Placements from Smart Campaigns in Google AdsHow to remove Placements from Smart Campaigns in Google Ads
How to remove Placements from Smart Campaigns in Google AdsStefania Borchia
 
Optimise your content strategy
Optimise your content strategyOptimise your content strategy
Optimise your content strategyStefania Borchia
 
How to craft the perfect headline in Google Ads
How to craft the perfect headline in Google AdsHow to craft the perfect headline in Google Ads
How to craft the perfect headline in Google AdsStefania Borchia
 
How to exclude negative keywords in Google Ads
How to exclude negative keywords in Google AdsHow to exclude negative keywords in Google Ads
How to exclude negative keywords in Google AdsStefania Borchia
 
How to find Google Ads keywords using SEMrush
How to find Google Ads keywords using SEMrushHow to find Google Ads keywords using SEMrush
How to find Google Ads keywords using SEMrushStefania Borchia
 
How to optimise conversion rate in Google Ads
How to optimise conversion rate in Google AdsHow to optimise conversion rate in Google Ads
How to optimise conversion rate in Google AdsStefania Borchia
 
Improve audience targeting in GoogleAds.pdf
Improve audience targeting in GoogleAds.pdfImprove audience targeting in GoogleAds.pdf
Improve audience targeting in GoogleAds.pdfStefania Borchia
 
How to bid more for pre-defined business audiences
How to bid more for pre-defined business audiencesHow to bid more for pre-defined business audiences
How to bid more for pre-defined business audiencesStefania Borchia
 
How to choose the right KPI based on the marketing goal.pdf
How to choose the right KPI based on the marketing goal.pdfHow to choose the right KPI based on the marketing goal.pdf
How to choose the right KPI based on the marketing goal.pdfStefania Borchia
 
Managing SEO Content Creation
Managing SEO Content CreationManaging SEO Content Creation
Managing SEO Content CreationStefania Borchia
 
How to start a Keyword Analysis
How to start a Keyword AnalysisHow to start a Keyword Analysis
How to start a Keyword AnalysisStefania Borchia
 
Mobile Optimisation: What's missing?
Mobile Optimisation: What's missing?Mobile Optimisation: What's missing?
Mobile Optimisation: What's missing?Stefania Borchia
 
How to track ranking in SEMrush
How to track ranking in SEMrushHow to track ranking in SEMrush
How to track ranking in SEMrushStefania Borchia
 
Excel: Sensitivity Analysis with data tables
Excel: Sensitivity Analysis with data tablesExcel: Sensitivity Analysis with data tables
Excel: Sensitivity Analysis with data tablesStefania Borchia
 
Marketing strategy: How to improve mobile shopping experience
Marketing strategy: How to improve mobile shopping experienceMarketing strategy: How to improve mobile shopping experience
Marketing strategy: How to improve mobile shopping experienceStefania Borchia
 
Marketing strategy: 2022 and beyond
Marketing strategy: 2022 and beyondMarketing strategy: 2022 and beyond
Marketing strategy: 2022 and beyondStefania Borchia
 
Marketing strategy - How to choose the (right) marketing channels
Marketing strategy - How to choose the (right) marketing channelsMarketing strategy - How to choose the (right) marketing channels
Marketing strategy - How to choose the (right) marketing channelsStefania Borchia
 
Excel tips: How to use Conditional Formatting Tables
Excel tips: How to use Conditional Formatting TablesExcel tips: How to use Conditional Formatting Tables
Excel tips: How to use Conditional Formatting TablesStefania Borchia
 
Excel tips formula sum and average
Excel tips   formula sum and averageExcel tips   formula sum and average
Excel tips formula sum and averageStefania Borchia
 

More from Stefania Borchia (20)

How to remove Placements from Smart Campaigns in Google Ads
How to remove Placements from Smart Campaigns in Google AdsHow to remove Placements from Smart Campaigns in Google Ads
How to remove Placements from Smart Campaigns in Google Ads
 
Optimise your content strategy
Optimise your content strategyOptimise your content strategy
Optimise your content strategy
 
How to craft the perfect headline in Google Ads
How to craft the perfect headline in Google AdsHow to craft the perfect headline in Google Ads
How to craft the perfect headline in Google Ads
 
How to exclude negative keywords in Google Ads
How to exclude negative keywords in Google AdsHow to exclude negative keywords in Google Ads
How to exclude negative keywords in Google Ads
 
How to find Google Ads keywords using SEMrush
How to find Google Ads keywords using SEMrushHow to find Google Ads keywords using SEMrush
How to find Google Ads keywords using SEMrush
 
How to optimise conversion rate in Google Ads
How to optimise conversion rate in Google AdsHow to optimise conversion rate in Google Ads
How to optimise conversion rate in Google Ads
 
Improve audience targeting in GoogleAds.pdf
Improve audience targeting in GoogleAds.pdfImprove audience targeting in GoogleAds.pdf
Improve audience targeting in GoogleAds.pdf
 
How to bid more for pre-defined business audiences
How to bid more for pre-defined business audiencesHow to bid more for pre-defined business audiences
How to bid more for pre-defined business audiences
 
How to choose the right KPI based on the marketing goal.pdf
How to choose the right KPI based on the marketing goal.pdfHow to choose the right KPI based on the marketing goal.pdf
How to choose the right KPI based on the marketing goal.pdf
 
Managing SEO Content Creation
Managing SEO Content CreationManaging SEO Content Creation
Managing SEO Content Creation
 
How to start a Keyword Analysis
How to start a Keyword AnalysisHow to start a Keyword Analysis
How to start a Keyword Analysis
 
Mobile Optimisation: What's missing?
Mobile Optimisation: What's missing?Mobile Optimisation: What's missing?
Mobile Optimisation: What's missing?
 
How to track ranking in SEMrush
How to track ranking in SEMrushHow to track ranking in SEMrush
How to track ranking in SEMrush
 
Excel: Sensitivity Analysis with data tables
Excel: Sensitivity Analysis with data tablesExcel: Sensitivity Analysis with data tables
Excel: Sensitivity Analysis with data tables
 
Marketing strategy: How to improve mobile shopping experience
Marketing strategy: How to improve mobile shopping experienceMarketing strategy: How to improve mobile shopping experience
Marketing strategy: How to improve mobile shopping experience
 
Marketing strategy: 2022 and beyond
Marketing strategy: 2022 and beyondMarketing strategy: 2022 and beyond
Marketing strategy: 2022 and beyond
 
How to write an email
How to write an emailHow to write an email
How to write an email
 
Marketing strategy - How to choose the (right) marketing channels
Marketing strategy - How to choose the (right) marketing channelsMarketing strategy - How to choose the (right) marketing channels
Marketing strategy - How to choose the (right) marketing channels
 
Excel tips: How to use Conditional Formatting Tables
Excel tips: How to use Conditional Formatting TablesExcel tips: How to use Conditional Formatting Tables
Excel tips: How to use Conditional Formatting Tables
 
Excel tips formula sum and average
Excel tips   formula sum and averageExcel tips   formula sum and average
Excel tips formula sum and average
 

Recently uploaded

GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionWilliam Barnes
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...aditipandeya
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldScalenut
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setupssuser4571da
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessVarn
 
9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking MenSapana Sha
 
Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?elizabethella096
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptxVikasTiwari846641
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Search Engine Journal
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 

Recently uploaded (20)

GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web Revolution
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven World
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setup
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
 
9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men
 
Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptx
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 

The value of semantic in SEO

  • 1. Semantic in SEO NOT ALL KEYWORDS ARE MADE EQUAL Topic-related keywords Add ONLY keywords that make sense for your webpage, offering, targeted audience, and business. SEO + PPC If your organic ranking is still below the first 10 places in SERP, consider bidding for those keywords.