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How to get ready for a more private web

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How to get ready for a more private web

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Since third-party cookies have been disabled from Google Chrome and most of the search engines, businesses need to focus on a more direct approach to engage with their customers. This first-party approach can be divided into four steps. First, build a marketing approach that focuses on a direct relationship between the brand and its customers. Second, invest in a secure database that guarantees data privacy and allows data clean-up on request. Third, utilise Global Site Tag Manager to track website traffic and conversions (don't forget to add both cookie and privacy notifications). And finally, invest in a first-party privacy approach that builds on a long-lasting relationship between the brand and its customers.

Since third-party cookies have been disabled from Google Chrome and most of the search engines, businesses need to focus on a more direct approach to engage with their customers. This first-party approach can be divided into four steps. First, build a marketing approach that focuses on a direct relationship between the brand and its customers. Second, invest in a secure database that guarantees data privacy and allows data clean-up on request. Third, utilise Global Site Tag Manager to track website traffic and conversions (don't forget to add both cookie and privacy notifications). And finally, invest in a first-party privacy approach that builds on a long-lasting relationship between the brand and its customers.

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How to get ready for a more private web

  1. 1. How to get ready for a more private web (third party cookies have been blocked to prevent information from being stored without the user consent) Businesses need to create a direct relationship with their customers and clearly state how data is stored and processed. CONNECT WITH CUSTOMERS Integration of the business website with Google's Global Site Tag allows first-party cookie to track traffic and conversions. ADD GLOBAL SITE TAG first-party data must be maintained cleaned up, and connected within the internal systems. KEEP DATA SAFE Invest in first-party privacy to increase operational efficiency, reduce the sales cycle, and create brand loyalty. INVEST IN PRIVACY

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