1.
How to get ready for a more private web
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without the user consent)
Businesses need to create a direct
relationship with their customers and clearly
state how data is stored and processed.
CONNECT WITH CUSTOMERS
Integration of the business website with
Google's Global Site Tag allows first-party
cookie to track traffic and conversions.
ADD GLOBAL SITE TAG
first-party data must be maintained
cleaned up, and connected within the
internal systems.
KEEP DATA SAFE
Invest in first-party privacy to increase
operational efficiency, reduce the sales
cycle, and create brand loyalty.
INVEST IN PRIVACY