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September/October 2009




                                          Perspectives on Utah’s Economy




vISITS TO UTAh'S
   NATIONAl
    PARkS UP
   4 PeRCeNT




                           WhO WORkS
 MANy NONURBAN             IN The leISURe
 COUNTIeS                  & hOSPITAlITy
 RelIANT ON                INDUSTRy?
 TOURISM-RelATeD                       Measuring
 JOBS                                utah's tourisM
                                       econoMy
                                                  This Downturn
                   OCCUPATIONS                     is Noticeably
                       Park Rangers:
                   Gatekeeper To Nature               Different

                                            Department of Workforce Services
Trendlines

                                        Trendlines
                                                                                       Utah Department of Workforce Services
                        is published every other month by the
                       Utah Department of Workforce Services,                                   Executive Director
                      Workforce Development and Information                                           Kristen Cox
                         Division. To read, download, or print
                        this publication (free), see our Internet                         Workforce Development and
                                                                                                 Information
                         site: http://jobs.utah.gov/wi. Click on
                                                                                                Stephen Maas, Director
                     “Publications” then select the one you want
                                                                                             Stacey Joos, Assistant Director
                                       from the list.

                       To obtain additional printed copies or to                                    Contributors
                                                                                                      Mark Knold
                            subscribe to Trendlines contact:
                                                                                                     John Mathews
                           Department of Workforce Services                                         Austin Sargent
                                       Attn: WDID                                                     Jim Robson
                                   140 East 300 South                                               Lecia Langston
                                Salt Lake City, UT 84111                                        Linda Marling Church
                                                                                                   Kimberley Bartel
                                                                                                      Nate Talley
                              Telephone: (801) 526-9462
                                                                                                    Tracie Cayford
                                   Fax: (801) 526-9238
                           Email: wipublications@utah.gov                                          Coordination
                                                                                                     Connie Blaine

                           The Workforce Development and
                                                                                                      Designer
                       Information Division generates accurate,
                                                                                                      Pat Swenson
                         timely, and understandable data and
                        analyses to provide knowledge of ever-
                        changing workforce environments that
                              support sound planning and
                                    decision-making.



                                                                                       jobs.utah.gov

                                       DWS-03-44-0909
                           Equal Opportunity Employer/Program
          Auxiliary aids and services are available upon request to individuals with
              disabilities by calling (801) 526-9240. Individuals with speech
            and/or hearing impairments may call the Relay Utah by dialing 711.
                            Spanish Relay Utah: 1-888-346-3162.


2 September/October 2009
September/October 2009




                                                Perspectives on Utah’s Economy
                                                                                                 contents
                                                                                            This Downturn is Noticeably Different
                                                                                       5
     VISITS TO UTAH'S
        NATIONAL
          PARKS UP
         4 PERCENT                                                                                           Wasatch Front and Statewide

                                WHO WORKS                                                         Who Works in the Leisure and
                                                                                       6                Hospitality Industry?
       MANY NONURBAN            IN THE LEISURE
       COUNTIES                 & HOSPITALITY
       RELIANT ON               INDUSTRY?
       TOURISM-RELATED                       MEASURING
       JOBS                                UTAH'S TOURISM
                                             ECONOMY
                                                                                                                            The Outlook
                                                         This Downturn
                         OCCUPATIONS
                             Park Rangers:
                                                          is Noticeably
                                                             Different                         Sporting and Athletic Goods—Key
                         Gatekeeper To Nature

                                                    Department of Workforce Services
                                                                                        8               Ingredients to Recreation
                                                                                                                         Economic News

                                                                                                        Bite into Your Job Search
     Tourism,                                                                          10                               Economic Insight

    Hospitality,
                                                                                                    County Economic Snapshots
   Recreation &                                                                        12                                   Insider News

   Food Services                                                                             Measuring Utah's Tourism Economy
                                                                                       14                             What's Happening


                                                                                                                       Down Time
                  pg. 10                                                               16                                 National News


                                                                                                                        Park Ranger
                                                                                       18                                   Occupations

                                                                                                      Utah Parks Driving Summer
                                                                                       20                         Tourism Season
                                                                                                                              Our Guest

                                                                                                                   Grand County
                                                                                       22                               County Highlight


                                                                                                                The Job Interview
                                                                                       23                                    DWS News

                                                                                             Many Nonurban Counties Reliant on
                                                                                       24                 Tourism-Related Jobs
                                          pg. 24                                                                           The Outskirts

                                                                                                                    Just the Facts...
                                                                                       27                                   Rate Update



jobs.utah.gov/wi                                                                                                               Trendlines   3
wasatch front and statewide | by mark knold, chief economist




4 September/October 2009
This Downturn is

  Noticeably
  Different
U                                                                                        This is shaping up
        tah’s economy is in recession—      employment environment that many a
        a sharp recession. Job slowing      generation will experience.
        began in September 2007, and
then accelerated to an overwhelm-
ing and across-the-board level begin-
                                            So when does this new negative cycle
                                            break? There are some indications that
                                                                                         to be a downturn
ning in October 2008. Utah job losses
have been continuous and steady since
                                            it could be soon. Unfortunately, new
                                            unemployment insurance claims are            like none seen in
then. To offer some perspective, history
shows that total employment in Utah
                                            still running at a high and unfavorable
                                            volume, signaling that more people are
                                            still losing jobs than finding them. But
                                                                                         Utah since the
has always increased from October
through November, and into Decem-
ber, peaking in December with the hol-
                                            organizations that monitor job post-
                                            ings online are beginning to see an up-
                                                                                         Great Depression.
iday temporary hiring spike. Not last       turn in the number of Utah job post-
year. In 2008, employment declined          ings, breaking that indicator’s recent
each month between October through          and stubborn downward trend. Grant-
December. That kind of job loss across      ed the uptick is minor and just coming
that time period has never been mea-        off the bottom of the curve, but if
sured before.                               it truly is the bottom, then job

The same holds true with the January-
                                            postings should increase as the
                                            months progress.                           Did you know...
through-March 2009 period. Employ-
ment always increases each consecu-         Yet, the pace of rebound
tive month across that period. Not this                                     •The National Security Agency will build a
                                            will be sluggish, with
year. Each of those months showed                                         1-million-square-foot data center at Utah’s Camp
                                            stops and starts along
fewer workers than the month before.                                    Williams. http://www.sltrib.com/news/ci_12735293
                                            the way. The prospects
For data trackers and trend-sensitive       for a forceful Utah
analysts, this bucking of the historical                              •Utah has one of the highest rates of home foreclosure
                                            job hiring environ-
norm speaks volumes to the unique and                                in the country. http://www.deseretnews.com/
                                            ment are not in the
powerful recessionary impact of this                                 article/705317200/Utah-in-top-5-foreclosure-rate.html
                                            picture for 2009.
current economic downturn. This is          There are concerns
shaping up to be a downturn like none                                •Years of hefty rent increases in the Salt Lake area have
                                            that it may not even
seen in Utah since the Great Depres-                                 come to an end. http://www.sltrib.com/business/
                                            emerge in 2010, al-
sion. Granted, this will not be another                               ci_12788222
                                            though for now,
Great Depression, but it will turn out to   that scenario seems
be the sharpest downturn and weakest        unlikely.




jobs.utah.gov/wi                                                                                                  Trendlines   5
?
the outlook | by mark knold, chief economist




                                                 Who Works
                                                    in the
                                                  Leisure &
                                                 Hospitality
                                                 Industry?


                                               E
                                                    ven though it has been five years
                                                    since its introduction of Utah-

   Youth dominate food services
                                                    specific data, I am still excited
                                               about the Census Bureau’s Local
                                               Employment Dynamics program that
                                               applies gender and age demographics to
     employment—restaurants,                   Utah’s industrial employment. All prior
                                               employment data was blind to what
                                               industries females were concentrated
      fast food, etc.—the largest              in, or where teens were prevalent.
                                               With this Census Bureau data, we can
                                               more deeply profile the leisure and

   of the leisure and hospitality              hospitality labor force in Utah.

                                               The largest leisure and hospitality

               employment area.                employment area is food services
                                               (restaurants, fast food, etc.). Guess who
                                               makes up the bulk of the employment?
                                               You guessed it—youth. Almost 40
                                               percent of all food service workers are
                                               21 years of age or younger—and nearly
                                               60 percent of them are female. That
                                               largely holds true across the entire
                                               industry. When evaluating all age
                                               groups, females make up 55 percent of
                                               the employment.


6 September/October 2009
Food Services Employment in Utah • 2007
                                                               18,000
There are sizeable employment levels
                                                               16,000                                                      Female
in the 25-to-44 year old group, largely
representing that segment who has
found a career position within this                            14,000
industry. In the restaurant industry,
                                                                                                                           Male
there is a dichotomy between the fast                          12,000
food restaurants and who they employ,
and the more traditional restaurants
                                                               10,000




                                                  Employment
that cater to a more exclusive clientele.
In this 25-to-44 year age group, there
are equal employment levels between                            8,000
males and females.

Accommodations (hotels and motels)                             6,000
are another important aspect within the
hospitality industry. The employment                           4,000
levels are not nearly as large as in food
services, but the tourism industry has
no chance if there are not people who                          2,000
will do the work of hosting—so it is no
less important. Again, another industry                        0        14-18   19-21   22-24    25-34     35-44   45-54     55+
comprised of females by 55 percent. But
the labor force is not nearly as young as                                                 Age Groups of Workers
with food service workers. The bulk of
the workers here are in the 25-to-54 age
group, with the majority being 25-to-34
year olds.                                  Then there is the recreation industry.
                                            With Utah having a vibrant ski
                                            industry, it would probably be best to
                                            profile recreation in two segments—
                                            winter activities and summer activities.
                                            The amount of employment is virtually
                                            the same in both periods. But the work
                                            crews are slightly different. There are a
                                            few more males in the winter months
                                            than the summer months. Not as many
                                            teens either, which is understandable,
                                            as they are in school then. Twenty-
                                            five-to-35 year-olds make up the largest
                                            employment group in winter, by far.
                                            They are also the largest employment
                                            group in the summer, but just barely
                                            ahead of the teens (14-to-18 year olds).
                                            This makes sense when one thinks of
                                            Lagoon as a major summer employer.
                                            Teens are a big part of Lagoon’s labor
                                            force.

                                            This year’s data is not yet available, and
                                            won’t be until this time next year. But
                                            it will be interesting to see if this same                           In Utah's
                                            teen participation can hold. One of
                                            the characteristics of the current sharp                        recreation industry,
                                            economic downturn is that it is much
                                            harder for teens to find a job this year,
                                                                                                              employment in
                                            as laid-off older workers are falling back                      winter vs. summer
                                            into the teen’s normal venues and tak-
                                            ing whatever jobs they can find to tide                          activities is about
                                            them over.
                                                                                                                 the same.
jobs.utah.gov/wi                                                                                                           Trendlines   7
economic news | by john mathews, economist




                                                                       key Ingredients to Recreation
                                                                      The manufacturing, wholesale, and retail
                                                                      industry of sporting and athletic goods
                                                                      suffered job losses in 2008.



  U
          tah’s tourism office has heavily      firms had 100 or more workers on             toward a specific type of recreation,
          touted and promoted the state as      their payrolls, and two of these firms       like bicycling, hiking, and others.
          a Mecca for outdoor recreation.       had 1,000 employees or more. Total           Employment in the retail sporting and
  The state’s natural resources offer much      employment in 2008 averaged 5,000            athletic goods stores averaged about
  to do in all areas and in all seasons. In     jobs. Employment in the industry has         4,400 in 2008, up from 3,800 back in
  their pursuit of outdoor activities, these    slipped some from about the 6,000            2005 but down from the 4,700 in 2007.
  outdoor enthusiasts demand gear.              level in 2005 (see graph).                   Employment is somewhat seasonal (see
  What equipment do people use in their                                                      graph).
  tourist-related pursuits? And, what do        Getting the Goods to Consumers
  Utah businesses actually produce in                                                        The recession has had an effect on the
                                                The standard road to the consumer is         sports and athletic goods manufacturing
  the sporting and athletic goods arena?
                                                through the wholesaler and on to the         and trade industry. During 2008, all three
                                                retail outlet. A significant portion of      sectors (manufacturing, wholesale, and
  Manufacturing Sporting and Athletic           sporting and athletic goods end up in        retail) suffered job losses. This was also
  Goods, How many employers and                 large retail stores classified as discount   reflected in the year-over loss of gross
                                                department stores, and super centers,        taxable sales, to the tune of about 20
  jobs?                                         because these mega-stores have sports        percent between fourth quarter of 2007
  This industry is pretty diverse because       departments but are, in general, not         and fourth quarter of 2008. However,
  the sports and activities are also diverse.   classified as sports stores. Some of         even with the recession affecting
  It can include the manufacturing              the products will land in specialized        the industry, people still value their
  of rock climbing devices, exercise            sporting and athletic stores—the             recreation and continue to purchase
  equipment, mountain bikes, and                focus of this discussion. In Utah, firms     sports and exercise-related equipment.
  goggles or other eyewear. That’s just in      specializing in sporting and athletic
  summer. Don’t forget about the winter         goods wholesale trade numbered 110           Note: This article has addressed
  snow sports and that equipment,               in 2008 and employed some 1,400              the manufacturing and distribution
  including downhill and cross-country          workers. On the retail side, the number      of   sporting     and    athletic-related
  skis and snowboards.                          of outlets is about 340. Retail businesses   goods. Recreation is a larger topic
                                                are scattered around the state but pretty    that encompasses not only the
  In Utah during 2008, about 40 to              much follow the population density.          manufacturing and use of equipment,
  50 firms manufactured sporting                There are a handful of “chain” sports        but also includes recreational activities
  and athletic goods. Most were small           stores active in the state but most          like golf, fitness, skiing, tennis, spa,
  with fewer than 50 workers. Seven             retail outlets are small shops geared        and the like.



8 September/October 2009
7,000
                                                                   Sporting
                                                                   Athletic Goods
                                                                                             &
                                                Manufacturing Employment in Utah 2005-2008

                   6,000

                   5,000

                   4,000

                   3,000

                   2,000

                   1,000

                      0
                           January 2005             January 2006              January 2007       January 2008
                           Source: Utah Department of Workforce Services, July 2009




                              For a list of Sporting and Athletic Goods:

                              •Manufacturing firms: http://jobs.utah.gov:8080/opencms/wi/pubs/
                               trendlines/septoct09/naicsstatetlsep09.pdf
                              •Wholesale Trade: http://jobs.utah.gov:8080/opencms/wi/pubs/
                               trendlines/septoct09/wtnaicstlsep09.pdf
                              •Retail Trade: http://jobs.utah.gov:8080/opencms/wi/pubs/trendlines/
                               septoct09/rtnaicstlsep09.pdf




jobs.utah.gov/wi                                                                                                Trendlines   9
economic insight | by nate talley, economist




               Bite
                into your Job Search
                                                                                             Food service
                                                                                             can be a
                                                                                             great place
                                                                                             to start your
                                                                                             job search.




                                               L
                                                     ike many sectors, the food services industry has
                                                     experienced employment losses over the last year
                                                     (about 2.5 percent statewide). However, with relatively
                                                 few barriers to entering many of the common occupations
                                                   found in the industry, food service can be a great place
                                                     to start your job search.

                                                       As of May 2008, waiters and waitresses comprised
                                                        20 percent of the food service industry’s total
                                                        employment. Further, job openings within the
                                                            occupation occur more frequently than in
                                                            many other occupations. The fourth quarter
                                                            2008 Job Vacancy Study estimated that there
                                                     were approximately 500 openings for waiters and
                                               waitresses in metro Utah, and waiters and waitresses are
                                               expected to have 1,400 average annual openings in the state
                                               through 2016.

                                                Depending on what you want out of a job, advantages to
                                                 working as a waiter or waitress include, a flexible work
                                                  schedule—at some restaurants it is typical to be able to
                                                   negotiate your schedule or trade shifts with coworkers—
                                                   the availability of part-time work and the possibility of
                                                   working nights. The Bureau of Labor Statistics estimates
                                                   that to successfully perform a waiter’s tasks, short-term
                                                   on-the-job training is generally all that is required. Of
                                                   course, we all know that finding the “right” job is never
                                          quite that easy. To land a job as a waiter or waitress you will
                                        likely need a food handlers permit, may need to learn the ropes
                                        by starting as a host/hostess or by bussing tables, and if you’re
                                        applying to work at an upscale restaurant, you may need related
                                        work experience.

                                        Another occupation commonly found in food service is combined
                                        food preparation and serving workers, which make up almost 25
                                        percent of the industry’s employment. Like waiters and waitresses,


10 September/October 2009
openings for combined food preparation       visors of food preparation and serving      It is important to note that while
and serving workers are frequent             workers had a median wage of $14.04         the above occupations are frequently
compared to openings for most other          an hour in 2008. Additionally, food ser-    found in the food services industry,
occupations and the position generally       vice managers posted a median wage of       they can also be found in other in-
requires no more than short-term on-         $23.64 an hour, and that occupation is      dustries (for example, a food service
the-job training.                            determined to be a five-star job (five-     manager could be managing food
                                             star jobs have a strong employment          operations at an elementary school
Along with making money, working as          outlook and relatively high wages).         or nursing care facility). So, when
a waiter, waitress or food preparation                                                   conducting your job search, taking a
worker can provide you with valuable         If you’d like to obtain the necessary       less than conventional approach can
experience, that, when coupled with          post secondary vocational training to       sometimes yield better results. Never-
other requisite skills, could make you       be a chef or head cook, that occupa-        theless, opportunities in the food ser-
a strong candidate for a supervisory or      tion earned a median $19.71 an hour         vice industry can be plentiful, so get
managerial occupation within the food        in 2008, however, job openings can be       out there and take a bite out of your
service industry. Utah’s first-line super-   hard to come by.                            job search!




     Occupation Title            Inexperienced          Average        Median           Middle             Training
                                     Wage                                               Range


                                                                                        $16.23 to        Post secondary
 Chefs and Head Cooks                 $14.88             $21.64         $19.71
                                                                                         $26.10        vocational training

 Combined Food
 Preparation and Serving                                                                $6.81 to     Short-term on-the-job
                                       $6.79              $8.03          $7.68
 Workers, Including Fast                                                                 $9.00              training
 Food
 First-Line Supervisors/
 Managers of Food                                                                       $11.45 to     Work experience (in
                                      $10.28             $14.42         $14.04
 Preparation and Serving                                                                 $16.89       related occupation)
 Workers

                                                                                        $19.15 to     Work experience (in
 Food Service Managers                $17.63             $25.91         $23.64
                                                                                         $30.08       related occupation)


                                                                                        $6.86 to     Short-term on-the-job
 Waiters and Waitresses                $6.75              $9.23          $7.90
                                                                                         $10.63             training


   Note: The above occupational wage data was collected prior to the federal minimum wage increase
   to $7.25 per hour.




             For more information on these occupations and others,
             visit http://jobs.utah.gov/jsp/wi/utalmis/gotoOccinfo.do


jobs.utah.gov/wi                                                                                                    Trendlines   11
insider news | by carrie mayne, supervising economist




  County Economic Snapshots

    Designed to
    deliver quality                              A New Tool for
    information
                                               Understanding Your
    about each of
                                                 Local Economy
    the 29 counties.




  I
     f quick, current, summary data on       the unemployment rate, job growth            in the Snapshot is data on initial unem-
     your county’s economy is what           rate, housing permit information, and        ployment claims within the county.
     you’re after then we have just the      quarterly sales information from the
  thing for you!                             state Tax Commission. Just think of the      Rounding out the county economic
                                             Quick Facts as the current key indicators    picture are charts showing a five-year
  The Workforce Information unit of the      of the local economic situation.             series of yearly percent-change in
  Department of Workforce Services has                                                    permits for dwelling units and total
  just added a new product to the line       The rest of the Economic Snapshot            permitted construction values, as well
  of tools designed to deliver quality       consists of graphs and charts that           as a three-year breakdown of local
  information about each of the 29           essentially provide an explanation of        percent-change in taxable sales.
  counties across the state. This new tool   the Quick Facts. Data is displayed in such
  gives you the most current and topical     a way to give detail to those numbers        The final graph (shall we call it “la
  information to describe the county         so that they can be understood in a          pièce de résistance”?) is what we like
  labor market conditions and paint a        historical and area-specific context.        to call the wild card. The data shown
  clear picture of the overall economic                                                   in this graph is chosen specifically by
  situation facing workers, businesses       The graphs are broken into categories: la-   the regional economist and depicts an
  and policy makers of the local area.       bor force, sales and building, unemploy-     economic indictor uniquely important
  Snapshots for every county can be found    ment claims, and an open category. For       to that local economy. For example,
  at http://jobs.utah.gov:8080/opencms/      labor force data, our forte, the graphs      Washington       County’s    Snapshot
  wi/pubs/currenteconomicsnapshot/           available include: job growth over a         currently includes a housing-price
  index.html.                                two-year span, current job count by          index graph, while Davis’s highlights
                                             major industry, three years of season-       federal employment counts.
  Key indicators of the county’s economic    ally adjusted unemployment rates, cur-
  health are provided in the “Quick Facts”   rent job growth rates by major indus-        If quick and easy-to-understand local
  section on the first page of the County    try, and county comparisons. Another         economic data is your desire, the County
  Snapshot. Data in this section includes    important piece of labor force provided      Snapshots are your best source.




12 September/October 2009
If quick and easy-to-understand local
                   economic data is what you desire, the
                   County Snapshots are your best source.




                                       A recent copy of the snapshot for Washington County.




jobs.utah.gov/wi                                                                              Trendlines   13
what's happening | by austin sargent, economist




          Measuring
                            Utah’s Tourism
                                     Economy
                    U
                            tah provides      industrial coding system, there
                            an abundance      really isn’t a travel, tourism, and
                            of recreation     recreation industry per se. Instead, it
                     opportunities, from      uses a broad industry titled leisure and
                     the “Greatest Snow       hospitality, which is primarily made up
                     on Earth” to magnifi-    of accommodations, food services, and
                    cent red-rock deserts     recreation. Undoubtedly, these are part
                   and beautiful moun-        of the travel, tourism, and recreation
  tains for visitors and locals to enjoy.     industry, but it also excludes other
  This issue of TrendLines is looking into    industries that serve visitors. Because
  various aspects of Utah’s travel, tour-     of this, economists look at the various
  ism, and recreation industry, and some      industries and decipher which parts
  of the challenges that economists have      are related to travel activities. Some
  in measuring its impact.                    additions include air transportation,
                                              rail transportation, travel planning,
  What generates real wealth for an           scenic sightseeing, retail trade
  economy is to produce and sell goods        stores, gas stations, auto repairs,
  (exports) to those outside the local        and rentals of recreation goods.
  economy. This brings in additional
  wealth, which expands the economy.          Complicating      the    matter
  All areas try to find those export goods    is that, while visitors use
  that others will want. One such good        grocery stores, so do locals. So
  for the State of Utah is travel, tourism,   economists try to determine
  and recreation. But instead of sending      the share of each industry
  a good out, visitors are attracted from     that is related to non-
  outside the area to come and experience     resident visitors. To
  that good. Visitors spend income on         do this they may do
  attractions, activities, lodging, and       surveys of resident
  food, to name just a few. That new          and non-resident
  income adds to the wellbeing of the         visitors to find
  local economy.                              out what goods
                                              they     purchase
  According to the most recent Utah           and what services
  Travel Council data for 2008, an            they use. After
  estimated 20.4 million non-residents        that, a model is
  visited Utah and spent $7.1 billion.        developed      from
  Visits by non-residents and residents       which the impacts
  created an estimated 113,030 jobs           of this industry
  for Utahns. Travel and recreation are       are generated. It
  indeed big businesses in Utah.              should also be
                                              noted that outside
  However, there are many challenges in       visitors’ spending
  measuring travel, tourism, and recreation   and behavior differs
  as an industry. Under the national          from that of in-state




14 September/October 2009
An estimated 20.4 million
non-residents visited Utah
  and spent $7.1 billion.
 Travel and recreation are
   indeed big businesses                                                   Number of Estimated Non-Resident Visitors
         in Utah.                                                                   to Utah 2004—2008
                                                                      20
travelers, and that mix can enhance
or diminish economic impacts. For
example, non-resident skiers stay
longer and spend more at Utah ski                                     18
resorts than do resident skiers. Another
 complicating factor is that travel,
      tourism, and recreation-related
        industries and jobs are often                                 16
                                               Millions of Visitors




        seasonal in nature, with many
        offering low pay.

     Still, in spite of these challenges
    to measure its impact, travel,                                    14
    tourism and recreation play a




                                                                                                                                       Source: Utah Travel Council.
    significant role in Utah’s economic
   strength and vitality. Its impact will
   continue to grow as more visitors                                  12
   come to enjoy the many remarkable
  opportunities Utah offers.


                                                                      10
                                                                               2004     2005    2006     2007               2008

                                                                                                       Foreign Visitors
                            See the following links for more information:

                            •http://travel.utah.gov/research_and_planning/
                                                                                                       U.S. Visitors
                             documents/TourismataGlance2008_001.pdf

                            •http://www.governor.utah.gov/dea/ERG/2009ERG.pdf

                            •http://jobs.utah.gov/opencms/wi/statewide/ifsheets/
                             accommodationfoodservices.pdf

                            •http://jobs.utah.gov/opencms/wi/statewide/ifsheets/
                             artsentertainment.pdf

                            •http://www.deseretnews.com/article/705315621/Utahs-
                             top-10-For-little-or-no-cost-Utahns-can-enjoy-wealth-of-
                             recreation.html

                            •http://www.bebr.utah.edu/Documents/uebr/
                             UEBR2000/Mar-Apr%202000.pdf




jobs.utah.gov/wi                                                                                                          Trendlines                    15
national news | by jim robson, economist




    Down
     Time
  S
       ince the start of the recession in     tivities and the
       December 2007 through June             arts—as specta-
       2009, nonfarm payroll jobs have        tors and partici-
  fallen in the U.S. by 6.5 million, a        pants. They are
  reduction of 4.7 percent. Job losses        also engaging
  have been occurring in most broad           in a wide vari-
  industrial sectors including “leisure and   ety of other recreation-
  hospitality” services, which has shed       al, amusement, and
  383,000 jobs, a decline of 2.8 percent.     travel activities. By
                                              2008, employment
  Undoubtedly, the structure of the           in leisure and hospi-
  national economy will change as this        tality had increased to 9.8
  recession ends and growth resumes.          percent.
  The economy will expand again, with
  incomes rising and the standard of          With its abundant outdoor rec-
  living in the United States improving.      reational opportunities, scenic
  In this process, new knowledge and          beauty, many national and state
  technology are incorporated into            parks, world-class skiing, and
  ever-changing patterns of commerce.         other tourist attractions, Utah
  Nowhere is the changing structure of        would naturally seem to be a
  economic activity more evident than         place with a high degree of
  in leisure and hospitality services—        business activity in leisure and
  with the increasing demand for food         hospitality. Out of the 50 states
  and drink, recreation, amusement, and       and the District of Columbia, Utah
  lodging.                                    ranks just 35th in the percentage of
                                              total nonfarm payroll jobs in lei-
  In 1970, the leisure and hospitality in-    sure and hospitality, at 9.1 percent.
  dustry accounted for about 6.7 percent      When you divide leisure and hospi-
  of all nonfarm employment. Over time,       tality up into seven smaller industry
  Americans are choosing to eat out more      categories, Utah, looks quite
  and increasingly pursuing sporting ac-      similar to the breakout




16 September/October 2009
found in the nation as a whole (see            portion of private Utah workers in the         river running, hiking and sightseeing.
chart). Utah, with relatively fewer pri-       ski industry is just 0.32 percent, this is     As we become more prosperous as a
vate sector jobs in recreation and lodg-       about 10 times the national average of         nation, people will seek to broaden
ing than the national average, still has       just 0.03 percent. The direct ski indus-       their recreational, leisure and travel
a strong tourist draw from outdoor             try jobs seem to be few but they sup-          opportunities. So into the future, lei-
activities—particularly winter skiing.         port other leisure and hospitality jobs        sure and hospitality will continue to
Utah ranks second, behind Colorado,            at restaurants and hotels. This is also        play an increasingly important role in
in the proportion of its private jobs lo-      true for many other Utah recreational          the economic life of the United States
cated at skiing facilities. While the pro-     pursuits—boating, hunting, camping,            and Utah.



                          11%


                          10%




                                                                                                                               Source: U.S. Bureau of Labor Statistics.
                           9%


                           8%


                           7%


                           6%
                             1970       1975         1980       1985        1990       1995        2000       2005      2010



                                      Leisure and Hospitality Jobs
                                    as a Percent of Total Nonfarm Payroll Jobs in the U.S.




                                                     Job losses have occurred in the
                                                     leisure and hospitality services
                                                         industry, which has shed
                                                                 383,000 jobs.



          jobs.utah.gov/wi
                                                                                                                         Trendlines                                       17
occupations | by linda marling church, research analyst




                                                                            Park
                                   Quiz:
               • Who protects the environment
                 from foreign invaders (tamarisk,
                 Russian olive and zebra mussels) and
                 the public from being ravaged by
                 bears, mountain lions, or their own
                 naiveté?


                                                          I
                                                              f you said PARK RANGER, you’re right! There are
               • Who takes your entrance fee for
                                                              391 national parks and sites in the United States
                 admittance to some of the most
                                                              that were visited by 276 million people in 2006.
                 beautiful scenery in the world
                                                          In Utah there are over 40 state parks and museums
                 one day and could be doing trail
                                                          that draw about 5 million visitors. Ensuring that
                 maintenance or firefighting the
                                                          visitors enjoy the facilities, obey the rules, and
                 next?
                                                          come to no harm are thousands of park rangers who
               • Who can deftly answer questions          have at least a bachelor’s degree, enjoy working
                 about the difference between an arch     with the public and have passed an accredited law
                 and a natural bridge, or why the         enforcement entrance exam. Many of them start
                 Great Salt Lake is salty or how fast a   out as volunteers as a way to enter this competitive
                 bison can run?                           field.

                                                          They work in urban, suburban and rural areas
                                                          all over the nation. More than half of the rangers
                                                          employed by the federal government work east of
                                                          the Mississippi River.

                                                          Two well-known park rangers were Gerald Ford, the
                                                          only president to serve as a ranger in the National
                                                          Park Service and who added 18 areas to the National
                                                          Park System during his tenure, and Edward Abbey
                                                          who was a ranger at Arches National Park in the


18 September/October 2009
Ranger
    Gatekeeper to Nature



      While the pay is not
      extraordinary, the fringe
      benefits are priceless.




1960s. And don’t forget the most              only protect us from the outdoors, they      be experts on all the resources under
famous ranger of all, Smokey the Bear         protect the outdoors from us and us          their care.
who has been the voice of reason when         from one another. Interpretive rang-
it comes to preventing wild fires since       ers are guides to the natural, cultural      A recent job listing on statejobs.utah.
the 1950s.                                    and historic worlds. They usually have       gov for an entry-level park ranger
                                              master’s degrees in one of the natural       listed duties such as patrolling on foot,
Whether in a national, state or local         sciences or history, and spend much of       vehicle, vessel, OHV; search and rescue;
entity, a park ranger’s duties are varied.    their time developing and providing          investigating accidents and crimes;
The focus can be patrol and enforce-          educational programs that explain the        developing and providing interpretive
ment, interpretation and education,           scientific, historic, cultural and natural   and educational programs; collecting fees;
fee collection and administration or          features while fostering a visitor’s stew-   basic accounting; general maintenance
any combination of those duties.              ardship toward area resources.               of grounds, buildings and mechanical
                                                                                           devices; and supervising seasonal
Law enforcement rangers have police           Generalist rangers collect entrance and      employees, interns and volunteers. The
powers and enforce both national laws         camping fees, explain park rules and         starting pay was $16.07 per hour.
and park regulations. Crimes commit-          often take part in trail maintenance
ted in national parks are federal crimes.     and fire control. Even though they           That is a varied list of duties. And it
According to FBI statistics America’s na-     mostly work outside, there are               is this variety, plus the fresh air and
tional parks are safer than the rest of the   rangers who work in offices and do           beautiful surroundings that inspired
country. In 2006, there were 1.65 violent     administrative work especially as they       one ranger to remark that while the pay
crimes per 100,000 people in national         advance toward managerial positions.         is not extraordinary, the fringe benefits
parks compared to 469 per 100,000 in          Uniformed rangers, regardless of their       are priceless: clean air to breathe,
the rest of the U.S. Park rangers not         primary duties, are usually expected to      stillness, solitude and space.


jobs.utah.gov/wi                                                                                                        Trendlines   19
our guest | by tracie cayford, deputy director, utah office of tourism, governor's office of




  Utah Parks Driving

  Summer Tourism
   Season
  I
      f you pay a visit to one of Utah’s na-   centennial. Activities commemorating        the fruit for a modest charge.Other
      tional parks this summer, you may        Zion’s centennial can be found online       popular activities include hiking and
      wonder if the economy really is in       at http://www.nps.gov/zion/parknews/        wildlife viewing. http://www.nps.gov/
  a recession. Since the beginning of the      a-century-of-sanctuary.htm.                 care
  year, visitation to Utah’s five national
  parks—Arches, Bryce Canyon, Can-             New amenities are offered at Bryce          Visitation to Utah’s state parks is estimat-
  yonlands, Capitol Reef, and Zion—is          Canyon this summer. A new hotel             ed to be up by 2 percent. The weather
  up 7.4 percent. Year to date, statewide      opened in May, featuring 164                was a little cool in Utah this spring, con-
  occupancy is off 8.2 percent, but lodg-      luxurious guest rooms. It’s located just    tributing to a slow start to the summer
  ing properties in Utah cities and towns      off of southern Utah’s Scenic Byway         season. But, many families are planning
  surrounding the national parks report        12, which is an All-American Road.          vacations a little closer to home this
  strong bookings this year, reflecting an     Visitors to Bryce can also learn about      year, following a national “staycation”
  influx of international visitors traveling   astronomy through the Night Sky             trend. The state parks provide activities
  to the parks. If you’re hiking on one of     program, weather permitting. http://        such as hiking, boating, golf or learn-
  the many trails, you’ll likely hear mul-     www.nps.gov/brca/planyourvisit/             ing about Utah’s Native American or
  tiple languages being spoken.                astronomyprograms.htm                       pioneer history at one of the museums.
                                                                                           http://www.stateparks.utah.gov/
  Tourism is Utah’s sixth largest industry,    More than 2,000 natural sandstone
  according to estimates in the 2008           arches can be viewed in Arches National     A majority of Utah’s tourists come
  Economic Report to the Governor.             Park, including the iconic Delicate Arch.   during the warm weather months, but
  Traveler spending rose an estimated          The park features a wealth of hiking        Utah’s ski and snowboard industry
  6.2 percent in 2008 to $7.1 billion.         trails ranging in length and difficulty.    attracts millions of destination visitors
  An estimated 20.4 million domestic           http://www.nps.gov/arch                     every year. Recently-released data shows
  and international visitors vacationed                                                    that Utah didn’t have its sixth record-
  in Utah in 2008. A majority of those         Visitors to Canyonlands National Park       breaking ski season in a row, but Utah’s
  visitors come from surrounding states.       in southeastern Utah enjoy hiking,          13 ski resorts did enjoy their fourth-best
                                               biking, river-running or four-wheel         season on record. The 2008-2009 winter
  In 2008, 5.6 million recreation visits       driving in the backcountry. The             season ended with a total of 3,972,984
  were made to Utah’s five national            Colorado and Green Rivers divide the        skier days, down 6.5 percent from last
  parks. Another 3 million recreation          park into three districts—Island in the     year’s fifth consecutive record-breaking
  visits occurred at Utah’s seven national     Sky, Maze, and Needles. Each district       year at 4,249,190. The resorts are also
  monuments, two national recreation           has its own visitor center. http://www.     open for summer and fall activities,
  areas, and one national historic site.       nps.gov/cany/                               including hiking, biking, and outdoor
                                                                                           concerts.
  This is a great year to visit Utah’s         Unique to Capitol Reef National Park
  national parks with Zion National Park,      are the orchards that date back to the      To plan your Utah vacation, visit www.
  Utah’s most popular, celebrating its         pioneers. The public can pick and keep      utah.travel




20 September/October 2009
economic development




                      An estimated 20.4 million
                      domestic and international
                      visitors vacationed in Utah in
                      2008, with 5.6 million visits
                      to Utah's five national parks.




   jobs.utah.gov/wi                                    Trendlines   21
county highlight | by jim robson, economist




                                          Grand              County
   G                                                                                     Grand County
           rand County is an internationally renowned out-
           door recreation destination, centered around the
           city of Moab, with mountain biking, river run-                          Population & Nonfarm Jobs
   ning, off-road travel, and spectacular red rock formations      11,000
   within Arches National Park.

   Population is one of the most important indicators of
                                                                    9,000
   vitality for a rural area like Grand County. In the last five
   years, 2003 to 2008, population growth has averaged a
   healthy 2 percent per year. Job growth, while averaging
                                                                    7,000
   almost 2 percent as well over this same period, slowed to
   a crawl in 2008, averaging 4,684—just 25 more jobs than
   recorded on average in 2007.
                                                                    5,000
   At the end of 2008, Grand County was feeling the effects
   of the national recession, with significant job losses in
   construction, real estate, and manufacturing. In the first       3,000
   quarter of 2009, recessionary affects had spread to the                  2003      2004        2005        2006         2007         2008
   tourism industry, as employment in lodging and food                                       Population         Nonfarm Jobs
   services in March of 2009 was 11.7 percent below the
   level of March 2008.                                                                            Source: Utah Population Estimates Committee
                                                                                                   and Utah Department of Workforce Services.




                                                                                               A jeep / rock crawler 4x4 climbing the red
                                                                                                      slick rock of Southern Utah.




22 September/October 2009
dws news | by kimberley bartel, manager


                                                                                     The Job
W
          hen you receive an invitation to
          interview for a job, chances are
          the employer believes you meet
                                                 Arrive about ten minutes early for the  Interview
                                                 or late because you got lost driving there.

                                                 interview. You don’t want to be too early
the minimum qualifications for the job           and you certainly don’t want to be late. If
based on the information from your resume        you are going to be late, make sure you call
and/or application. Congratulations!             and let them know.

The job interview is a good time for the         When you arrive for the interview:
employer to gain some more information
                                                 Always be professional and polite to
from you and to see if you are a good fit for
                                                 everyone you meet. The receptionist may
the job. It is also a good time for you to see
                                                 informally provide an opinion to the
if the organization is a good fit for you!
                                                 interviewers after you leave.
The key to a great interview is to prepare
                                                 Greet the interviewer with a firm handshake.
in advance:
                                                 You don’t want your handshake to be bone-
Practice answering typical job interview         crushing or limp.
questions. Focus on incorporating positive
                                                 Make eye contact with the interviewer and
information about your skill set and ways
                                                 smile. Show that you are confident and
that hiring you will benefit the company
                                                 excited to be there. Try to avoid saying
into your answers.
                                                 words like “um.”
Questions that May Come Up:
                                                 Be aware of your body language. Sit up
• What are your strengths?                       straight in your chair and keep your hands
• What are your weaknesses?                      in your lap. Don’t fold your arms, put your
                                                 hands in your pockets, crack your knuckles,
• Why should we hire you?                        tap a pen or play with your hair.
• Why did you leave your last job?
                                                 Listen carefully to the questions and
• Why do you want this job?                      respond positively and honestly. Focus
• Tell me about yourself                         on your qualifications and what you can
                                                 bring to the job. It is OK to ask them to
Research the organization. It will impress
the employer if you know something about
                                                 repeat the question or to take a few seconds
                                                 to think about your response. Don’t talk
                                                 about what the organization can do for
                                                                                                   The key
the organization’s products, services, etc.
Simply check out their web site to find
this information. It is easy to find most
employers’ web sites by using a search
                                                 you. Always answer the question that is
                                                 being asked. Don’t ramble on or talk about
                                                 your personal life. Demonstrate a positive
                                                                                                   to a great
                                                                                                   interview is
engine such as Google.com—you just               attitude and a willingness to learn.
type the employer’s name into the search
engine.                                          Always ask the interviewer at least one
                                                 question at the end of the interview. This
Gather any documents you might need
such as a copy of your resume, your driver’s
                                                 shows you are interested in the job. Do
                                                 not ask questions that focus on you such
                                                                                                   to prepare in
license, school transcripts, certifications,     as the pay, benefits, vacation time, etc. You
examples of your work, etc. You should
also bring a pen and paper in case you need
                                                 should save these questions for when you
                                                 are offered the job. Ask something about          advance.
to take notes or write down information.         the job or the organization such as what a
                                                 typical day is like, what your responsibilities
Your appearance is important. Dress a            would be, whom you would report to, or
step above what you would be wearing             advancement opportunities. Remember,
on the job. Make sure you appear neat            this is your opportunity to find out if this
and professional for the job interview. Get      employer is right for you too!
a good night’s sleep the night before the
interview so you look and feel your best.        At the end of the interview, if you want the
Always turn off your cell phone!                 job, ask for it! You can say something like,
                                                 “I think this seems to be a really great place
Make sure you know the location of the           to work and the job seems to be a great fit
interview. You don’t want to be flustered        for me. I would like to have this job.”

jobs.utah.gov/wi                                                                                          Trendlines   23
the outskirts | by lecia parks langston, economist




       Many Nonurban Counties


                            Reliant      on Tourism-Related Jobs
                                                     Whether they are
                                                     staycations or vacations

                                                                S
                                                                      t. Augustine wrote, “The World is a
                                                                      book, and those who do not travel
                                                                      read only a page.” Certainly, Utah
                                                                    lays claim to one of the most beautiful,
                                                                       enticing and intriguing chapters in
                                                                          St. Augustine’s imaginary tome.
                                                                           Others agree. I live 20 miles from
                                                                            the gateway to Zion National
                                                                            Park, and my summers are
                                                                     always filled with the lilting sound
                                                           of foreign languages and unusual accents. Yet,
                                                   surprisingly, when it comes to employment, Utah
                                             maintains fewer tourist and recreation-related jobs than the
                                             nation as a whole.


                                             Don’t Pin Me Down!
                                             Of course, it’s not easy to pin down what’s tourist-related
                                             employment and what’s not. Tourists eat at restaurants
                                             and shop at retail outlets—but so do locals. Tourists rent
            Most counties with a high        cars and fly in planes—but so do locals. Tourists golf and
                                             attend theatrical productions—but so do locals. Labor
             proportion of leisure &         market economists typically use employment in the leisure
             hospitality services jobs       and hospitality services industry as a proxy for tourism
                                             employment. Leisure/hospitality services include a wide
            experience employment            variety of businesses: performing arts, spectator sports,
                                             museums, amusement/recreation, all types of lodging,
                  fluctuations.              restaurants, fast-food providers, and drinking establishments.
                                             Again, many of these services are used by locals. However,
                                             in determining the importance of tourism to an economy,
                                             the share of total employment is a better indicator than
                                             the actual number of jobs. In other words, an area with a
                                             high percentage of leisure/hospitality jobs would be more
                                             dependent on tourism for employment than an area with a
                                             low share.




24 September/October 2009
Leisure and Hospitality Industry
                                                             Employment as a Percent of Total
                                                                       Nonfarm Jobs
                                                                           2008*

                                                                                                                   Greater than 25%
How Important is it?                                             Box Elder 7%                                      15% to 25%
                                                                                         Cache
Despite Utah’s reputation as a travel destination,                                        7%                       10% to 14%
                                                                                                   Rich
                                                                                                   24%             8% to 9%
its share of leisure/hospitality jobs is slightly less                                Weber
than the national average—about 9 percent for                                           9%                         Less than 8%
                                                                                        Morgan
Utah compared to 10 percent for the U.S. Not                                        Davis 10%
surprisingly, most urban counties show leisure/                                      9%                                   Daggett
                                                                                                     Summit 36%            28%
hospitality employment shares of 8 to 9 percent—
                                                                                    Salt Lake
right around the state average. (They do, after all,                                   8%
incorporate the lion’s share of Utah jobs.) On the               Tooele 9%                       Wasatch
                                                                                                  21%
other hand, counties outside the Wasatch Front                                                                Duchesne
run the gamut from little tourism dependence to                                            Utah 8%
                                                                                                                6%
                                                                                                                               Uintah
an almost extraordinary reliance on travel-related                                                                              7%
employment.                                                           Juab 10%
                                                                                                              Carbon
                                                                                                                8%
At the top of the list is Garfield County. Visitors
                                                                  Millard 9%
to Bryce Canyon provide employment opportuni-                                            Sanpete
ties to almost 40 percent of the county’s workers.                                         6%
                                                                                                           Emery              Grand
Utah’s other major recreational draw—skiing—                                                                8%
                                                                                                                               34%
comes into play in Summit County, where 36 per-                                      Sevier 11%
cent of jobs can be found in the leisure/hospital-
ity sector. In addition, recreational activities in            Beaver 17%
                                                                                 Piute
Grand, Daggett and Kane counties have created                                    17.1%                Wayne 20%
strong tourism economies. These three areas show
leisure/hospitality employment shares of roughly               Iron 11%
30 percent. Think about it another way...in these                                         Gar eld 38%

counties, tourism-related jobs employ about one-
third of the work force. Another five nonurban           Washington
                                                                                                                         San Juan 16%
                                                                                   Kane 30%
counties—Rich, Wasatch, Wayne, Beaver, and San              13%
Juan—rank in the second tier of tourism-depen-
dent counties, with leisure/hospitality employ-
ment shares of 16 to 24 percent.

On the other end of the scale, the counties with
the smallest share of tourism-related employment
are also all off the Wasatch Front. Box Elder,
Cache, Uintah, Sanpete, and Duchesne counties
all display leisure/hospitality services employment
percentages of 7 percent or less.

Tourism Dependence Brings Its Own
Challenges
Since tourism employment opportunities are typ-
ically seasonal, most counties with a high propor-
tion of leisure/hospitality services jobs experience
                                                                                  * Preliminary
                                                                                  Source: Utah Department of Workforce Services




jobs.utah.gov/wi                                                                                                       Trendlines     25
the outskirts | by lecia parks langston, economist



                                                                   430
                                 Arches                              465
                           Bryce Canyon                            423
                                                                           546
                            Canyonlands                 207
                                                         216                       Recreation Visits to U.S. National
                                                            267
                            Capitol Reef
                                                  139
                                                            266                            Park Service Sites
                           Cedar Breaks
                                                  142                                                     *January - June
                            Dinosaur NM    21                                                Source: United State National Park Service.
                                           20
                                                                                       785
                       Glen Canyon NRA
                                                                                     741
                       Golden Spike NHS     20
                                            20
                         Hovenweep NM      7
                                           8
                      Natural Bridges NM     43                              YTD 2008*            YTD 2009*
                                             44
                     Rainbow Bridge NM       37
                                             35
                    Timpanogos Cave NM       38
                                             40
                                   Zion                                                                          1205
                                                                                                                  1,225
                                                                  000s of Visits


     The U.S. National Park Service reports that
     recreation visits for its Utah sites are up 4
     percent for the first six months of 2009.

  substantial employment fluctuations. This seasonality also
  means workers are often unemployed in the off-season—
  which sometimes translates into perennially high unem-
  ployment rates. In 2008, three of the counties with high
  dependence on tourism employment—Garfield, Grand, and
  Wayne—also experienced some of the highest unemploy-
  ment rates in the state. Summit is the exception here. The
  reason? Unemployment rates are calculated by a worker’s
  county of residence and few of Summit County’s leisure
  hospitality service workers can actually afford to live within
  the county’s borders. In addition, because of this industry’s
  seasonal, part-time and “low-wage” nature, counties with a               for the first few months of 2009—although reservations for
  high dependence on tourism-related employment typically                  future stays appear to be improving.
  show lower-than-average wages. However, don’t forget busi-
  nesses which service the tourist crowd are often owned by                For counties whose tourism bread-and-butter jobs are
  locals and provide a substantial income to owners.                       associated with summer travel, there may be more good
                                                                           news. The U.S. National Park Service reports that recreation
                                                                           visits for its Utah sites are up 4 percent for the first six months
  A Tale of Tourism and the Recession                                      of 2009. Nine of the state’s 13 national parks, monuments,
  How has the current economic downturn affected tourism                   historical sites, and recreation areas have experienced
  employment outside the Wasatch Front? Remarkably, dur-                   increased visitation. The large addition to hotel rooms at
  ing the recessionary year of 2008, most counties managed to              Ruby’s Inn may be contributing to the 29-percent boost in
  either maintain or add to their leisure/hospitality employ-              visits to Bryce Canyon. Plus, stops at Utah’s most-visited
  ment. However, the beginning of 2009 tells a different tale.             national park—Zion—are up almost 2 percent from last
  In the first quarter of 2009, almost every county showed a               year. A few smaller parks and monuments did experience
  decline in leisure/hospitality jobs as travelers stayed home             declining visits, but the largest drop occurred at the Glen
  and spent less. In addition, both the Mountain Travel Re-                Canyon National Recreation Area where 44,000 fewer visits
  search Program and the Rocky Mountain Lodging Report                     occurred between January-July 2009 than in the same time
  suggest hotel occupancy rates throughout Utah were down                  period in 2008.


26 September/October 2009
rate update | workforce information




              just
                               June 2009                                        Changes From Last
                               Unemployment Rates                                     Year



               the .
                               Utah Unemployment Rate                5.7          Up             2.2 points




                  acts..
                               U.S. Unemployment Rate                9.5 %        Up             3.9 points




                f
                               Utah Nonfarm Jobs (000s)          1,215.4        Down             3.7 %
                               U.S. Nonfarm Jobs (000s)        132,651.0        Down             4.2 %

                               June 2009 Consumer Price
                               Index Rates
                               U.S. Consumer Price Index          215.7         Down             1.4%
                               U.S. Producer Price Index          174.1         Down             4.6%

      June 2009                                                      Source: Utah Department of Workforce Services
      Seasonally Adjusted
      Unemployment Rates

      Beaver           4.5 %
      Box Elder        6.1 %




                                            Next Issue:
      Cache
      Carbon
                       4.2 %
                       6.8 %                   Watch for these features in our
      Daggett          4.7 %

      Davis            5.1 %
      Duchesne         7.4 %
      Emery            5.1%
      Garfield         7.7 %
      Grand            7.0 %

      Iron             6.6 %
      Juab             7.1 %
      Kane             5.9 %                                   Theme:
      Millard          4.4 %
      Morgan           4.7 %                                   Healthcare
      Piute            6.4 %
      Rich
      Salt Lake
                       4.2 %
                       5.6 %
                                                   County Highlight:
      San Juan
      Sanpete
                       9.5 %
                       6.4 %
                                                                   Iron
      Sevier
      Summit
                       5.9 %
                       6.0 %                               Occupation:
      Tooele           6.3 %
      Uintah           7.0 %                       Pharmacists & Pharmacy
      Utah             5.2 %
                                                        Technicians
      Wasatch          6.3 %
      Washington       7.3 %
      Wayne            6.3 %
      Weber            6.8%




jobs.utah.gov/wi                                                                                     Trendlines      27
Utah Department of Workforce Services
Workforce Development and Information Division                          Presorted Standard
140 E. 300 S.                                                               US Postage
Salt Lake City, UT 84111                                                       PAID
                                                                             SLC, UT
                                                                           Permit # 4621




       Need information about your county?
                GeoGraphy
      population data
               labor Force data
    employment and WaGe data

                                                 Find it at
                                   jobs.utah.gov
               click on Workforce Information, click on County Information

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Perspectives on Utah's Economy

  • 1. September/October 2009 Perspectives on Utah’s Economy vISITS TO UTAh'S NATIONAl PARkS UP 4 PeRCeNT WhO WORkS MANy NONURBAN IN The leISURe COUNTIeS & hOSPITAlITy RelIANT ON INDUSTRy? TOURISM-RelATeD Measuring JOBS utah's tourisM econoMy This Downturn OCCUPATIONS is Noticeably Park Rangers: Gatekeeper To Nature Different Department of Workforce Services
  • 2. Trendlines Trendlines Utah Department of Workforce Services is published every other month by the Utah Department of Workforce Services, Executive Director Workforce Development and Information Kristen Cox Division. To read, download, or print this publication (free), see our Internet Workforce Development and Information site: http://jobs.utah.gov/wi. Click on Stephen Maas, Director “Publications” then select the one you want Stacey Joos, Assistant Director from the list. To obtain additional printed copies or to Contributors Mark Knold subscribe to Trendlines contact: John Mathews Department of Workforce Services Austin Sargent Attn: WDID Jim Robson 140 East 300 South Lecia Langston Salt Lake City, UT 84111 Linda Marling Church Kimberley Bartel Nate Talley Telephone: (801) 526-9462 Tracie Cayford Fax: (801) 526-9238 Email: wipublications@utah.gov Coordination Connie Blaine The Workforce Development and Designer Information Division generates accurate, Pat Swenson timely, and understandable data and analyses to provide knowledge of ever- changing workforce environments that support sound planning and decision-making. jobs.utah.gov DWS-03-44-0909 Equal Opportunity Employer/Program Auxiliary aids and services are available upon request to individuals with disabilities by calling (801) 526-9240. Individuals with speech and/or hearing impairments may call the Relay Utah by dialing 711. Spanish Relay Utah: 1-888-346-3162. 2 September/October 2009
  • 3. September/October 2009 Perspectives on Utah’s Economy contents This Downturn is Noticeably Different 5 VISITS TO UTAH'S NATIONAL PARKS UP 4 PERCENT Wasatch Front and Statewide WHO WORKS Who Works in the Leisure and 6 Hospitality Industry? MANY NONURBAN IN THE LEISURE COUNTIES & HOSPITALITY RELIANT ON INDUSTRY? TOURISM-RELATED MEASURING JOBS UTAH'S TOURISM ECONOMY The Outlook This Downturn OCCUPATIONS Park Rangers: is Noticeably Different Sporting and Athletic Goods—Key Gatekeeper To Nature Department of Workforce Services 8 Ingredients to Recreation Economic News Bite into Your Job Search Tourism, 10 Economic Insight Hospitality, County Economic Snapshots Recreation & 12 Insider News Food Services Measuring Utah's Tourism Economy 14 What's Happening Down Time pg. 10 16 National News Park Ranger 18 Occupations Utah Parks Driving Summer 20 Tourism Season Our Guest Grand County 22 County Highlight The Job Interview 23 DWS News Many Nonurban Counties Reliant on 24 Tourism-Related Jobs pg. 24 The Outskirts Just the Facts... 27 Rate Update jobs.utah.gov/wi Trendlines 3
  • 4. wasatch front and statewide | by mark knold, chief economist 4 September/October 2009
  • 5. This Downturn is Noticeably Different U This is shaping up tah’s economy is in recession— employment environment that many a a sharp recession. Job slowing generation will experience. began in September 2007, and then accelerated to an overwhelm- ing and across-the-board level begin- So when does this new negative cycle break? There are some indications that to be a downturn ning in October 2008. Utah job losses have been continuous and steady since it could be soon. Unfortunately, new unemployment insurance claims are like none seen in then. To offer some perspective, history shows that total employment in Utah still running at a high and unfavorable volume, signaling that more people are still losing jobs than finding them. But Utah since the has always increased from October through November, and into Decem- ber, peaking in December with the hol- organizations that monitor job post- ings online are beginning to see an up- Great Depression. iday temporary hiring spike. Not last turn in the number of Utah job post- year. In 2008, employment declined ings, breaking that indicator’s recent each month between October through and stubborn downward trend. Grant- December. That kind of job loss across ed the uptick is minor and just coming that time period has never been mea- off the bottom of the curve, but if sured before. it truly is the bottom, then job The same holds true with the January- postings should increase as the months progress. Did you know... through-March 2009 period. Employ- ment always increases each consecu- Yet, the pace of rebound tive month across that period. Not this •The National Security Agency will build a will be sluggish, with year. Each of those months showed 1-million-square-foot data center at Utah’s Camp stops and starts along fewer workers than the month before. Williams. http://www.sltrib.com/news/ci_12735293 the way. The prospects For data trackers and trend-sensitive for a forceful Utah analysts, this bucking of the historical •Utah has one of the highest rates of home foreclosure job hiring environ- norm speaks volumes to the unique and in the country. http://www.deseretnews.com/ ment are not in the powerful recessionary impact of this article/705317200/Utah-in-top-5-foreclosure-rate.html picture for 2009. current economic downturn. This is There are concerns shaping up to be a downturn like none •Years of hefty rent increases in the Salt Lake area have that it may not even seen in Utah since the Great Depres- come to an end. http://www.sltrib.com/business/ emerge in 2010, al- sion. Granted, this will not be another ci_12788222 though for now, Great Depression, but it will turn out to that scenario seems be the sharpest downturn and weakest unlikely. jobs.utah.gov/wi Trendlines 5
  • 6. ? the outlook | by mark knold, chief economist Who Works in the Leisure & Hospitality Industry? E ven though it has been five years since its introduction of Utah- Youth dominate food services specific data, I am still excited about the Census Bureau’s Local Employment Dynamics program that applies gender and age demographics to employment—restaurants, Utah’s industrial employment. All prior employment data was blind to what industries females were concentrated fast food, etc.—the largest in, or where teens were prevalent. With this Census Bureau data, we can more deeply profile the leisure and of the leisure and hospitality hospitality labor force in Utah. The largest leisure and hospitality employment area. employment area is food services (restaurants, fast food, etc.). Guess who makes up the bulk of the employment? You guessed it—youth. Almost 40 percent of all food service workers are 21 years of age or younger—and nearly 60 percent of them are female. That largely holds true across the entire industry. When evaluating all age groups, females make up 55 percent of the employment. 6 September/October 2009
  • 7. Food Services Employment in Utah • 2007 18,000 There are sizeable employment levels 16,000 Female in the 25-to-44 year old group, largely representing that segment who has found a career position within this 14,000 industry. In the restaurant industry, Male there is a dichotomy between the fast 12,000 food restaurants and who they employ, and the more traditional restaurants 10,000 Employment that cater to a more exclusive clientele. In this 25-to-44 year age group, there are equal employment levels between 8,000 males and females. Accommodations (hotels and motels) 6,000 are another important aspect within the hospitality industry. The employment 4,000 levels are not nearly as large as in food services, but the tourism industry has no chance if there are not people who 2,000 will do the work of hosting—so it is no less important. Again, another industry 0 14-18 19-21 22-24 25-34 35-44 45-54 55+ comprised of females by 55 percent. But the labor force is not nearly as young as Age Groups of Workers with food service workers. The bulk of the workers here are in the 25-to-54 age group, with the majority being 25-to-34 year olds. Then there is the recreation industry. With Utah having a vibrant ski industry, it would probably be best to profile recreation in two segments— winter activities and summer activities. The amount of employment is virtually the same in both periods. But the work crews are slightly different. There are a few more males in the winter months than the summer months. Not as many teens either, which is understandable, as they are in school then. Twenty- five-to-35 year-olds make up the largest employment group in winter, by far. They are also the largest employment group in the summer, but just barely ahead of the teens (14-to-18 year olds). This makes sense when one thinks of Lagoon as a major summer employer. Teens are a big part of Lagoon’s labor force. This year’s data is not yet available, and won’t be until this time next year. But it will be interesting to see if this same In Utah's teen participation can hold. One of the characteristics of the current sharp recreation industry, economic downturn is that it is much harder for teens to find a job this year, employment in as laid-off older workers are falling back winter vs. summer into the teen’s normal venues and tak- ing whatever jobs they can find to tide activities is about them over. the same. jobs.utah.gov/wi Trendlines 7
  • 8. economic news | by john mathews, economist key Ingredients to Recreation The manufacturing, wholesale, and retail industry of sporting and athletic goods suffered job losses in 2008. U tah’s tourism office has heavily firms had 100 or more workers on toward a specific type of recreation, touted and promoted the state as their payrolls, and two of these firms like bicycling, hiking, and others. a Mecca for outdoor recreation. had 1,000 employees or more. Total Employment in the retail sporting and The state’s natural resources offer much employment in 2008 averaged 5,000 athletic goods stores averaged about to do in all areas and in all seasons. In jobs. Employment in the industry has 4,400 in 2008, up from 3,800 back in their pursuit of outdoor activities, these slipped some from about the 6,000 2005 but down from the 4,700 in 2007. outdoor enthusiasts demand gear. level in 2005 (see graph). Employment is somewhat seasonal (see What equipment do people use in their graph). tourist-related pursuits? And, what do Getting the Goods to Consumers Utah businesses actually produce in The recession has had an effect on the The standard road to the consumer is sports and athletic goods manufacturing the sporting and athletic goods arena? through the wholesaler and on to the and trade industry. During 2008, all three retail outlet. A significant portion of sectors (manufacturing, wholesale, and Manufacturing Sporting and Athletic sporting and athletic goods end up in retail) suffered job losses. This was also Goods, How many employers and large retail stores classified as discount reflected in the year-over loss of gross department stores, and super centers, taxable sales, to the tune of about 20 jobs? because these mega-stores have sports percent between fourth quarter of 2007 This industry is pretty diverse because departments but are, in general, not and fourth quarter of 2008. However, the sports and activities are also diverse. classified as sports stores. Some of even with the recession affecting It can include the manufacturing the products will land in specialized the industry, people still value their of rock climbing devices, exercise sporting and athletic stores—the recreation and continue to purchase equipment, mountain bikes, and focus of this discussion. In Utah, firms sports and exercise-related equipment. goggles or other eyewear. That’s just in specializing in sporting and athletic summer. Don’t forget about the winter goods wholesale trade numbered 110 Note: This article has addressed snow sports and that equipment, in 2008 and employed some 1,400 the manufacturing and distribution including downhill and cross-country workers. On the retail side, the number of sporting and athletic-related skis and snowboards. of outlets is about 340. Retail businesses goods. Recreation is a larger topic are scattered around the state but pretty that encompasses not only the In Utah during 2008, about 40 to much follow the population density. manufacturing and use of equipment, 50 firms manufactured sporting There are a handful of “chain” sports but also includes recreational activities and athletic goods. Most were small stores active in the state but most like golf, fitness, skiing, tennis, spa, with fewer than 50 workers. Seven retail outlets are small shops geared and the like. 8 September/October 2009
  • 9. 7,000 Sporting Athletic Goods & Manufacturing Employment in Utah 2005-2008 6,000 5,000 4,000 3,000 2,000 1,000 0 January 2005 January 2006 January 2007 January 2008 Source: Utah Department of Workforce Services, July 2009 For a list of Sporting and Athletic Goods: •Manufacturing firms: http://jobs.utah.gov:8080/opencms/wi/pubs/ trendlines/septoct09/naicsstatetlsep09.pdf •Wholesale Trade: http://jobs.utah.gov:8080/opencms/wi/pubs/ trendlines/septoct09/wtnaicstlsep09.pdf •Retail Trade: http://jobs.utah.gov:8080/opencms/wi/pubs/trendlines/ septoct09/rtnaicstlsep09.pdf jobs.utah.gov/wi Trendlines 9
  • 10. economic insight | by nate talley, economist Bite into your Job Search Food service can be a great place to start your job search. L ike many sectors, the food services industry has experienced employment losses over the last year (about 2.5 percent statewide). However, with relatively few barriers to entering many of the common occupations found in the industry, food service can be a great place to start your job search. As of May 2008, waiters and waitresses comprised 20 percent of the food service industry’s total employment. Further, job openings within the occupation occur more frequently than in many other occupations. The fourth quarter 2008 Job Vacancy Study estimated that there were approximately 500 openings for waiters and waitresses in metro Utah, and waiters and waitresses are expected to have 1,400 average annual openings in the state through 2016. Depending on what you want out of a job, advantages to working as a waiter or waitress include, a flexible work schedule—at some restaurants it is typical to be able to negotiate your schedule or trade shifts with coworkers— the availability of part-time work and the possibility of working nights. The Bureau of Labor Statistics estimates that to successfully perform a waiter’s tasks, short-term on-the-job training is generally all that is required. Of course, we all know that finding the “right” job is never quite that easy. To land a job as a waiter or waitress you will likely need a food handlers permit, may need to learn the ropes by starting as a host/hostess or by bussing tables, and if you’re applying to work at an upscale restaurant, you may need related work experience. Another occupation commonly found in food service is combined food preparation and serving workers, which make up almost 25 percent of the industry’s employment. Like waiters and waitresses, 10 September/October 2009
  • 11. openings for combined food preparation visors of food preparation and serving It is important to note that while and serving workers are frequent workers had a median wage of $14.04 the above occupations are frequently compared to openings for most other an hour in 2008. Additionally, food ser- found in the food services industry, occupations and the position generally vice managers posted a median wage of they can also be found in other in- requires no more than short-term on- $23.64 an hour, and that occupation is dustries (for example, a food service the-job training. determined to be a five-star job (five- manager could be managing food star jobs have a strong employment operations at an elementary school Along with making money, working as outlook and relatively high wages). or nursing care facility). So, when a waiter, waitress or food preparation conducting your job search, taking a worker can provide you with valuable If you’d like to obtain the necessary less than conventional approach can experience, that, when coupled with post secondary vocational training to sometimes yield better results. Never- other requisite skills, could make you be a chef or head cook, that occupa- theless, opportunities in the food ser- a strong candidate for a supervisory or tion earned a median $19.71 an hour vice industry can be plentiful, so get managerial occupation within the food in 2008, however, job openings can be out there and take a bite out of your service industry. Utah’s first-line super- hard to come by. job search! Occupation Title Inexperienced Average Median Middle Training Wage Range $16.23 to Post secondary Chefs and Head Cooks $14.88 $21.64 $19.71 $26.10 vocational training Combined Food Preparation and Serving $6.81 to Short-term on-the-job $6.79 $8.03 $7.68 Workers, Including Fast $9.00 training Food First-Line Supervisors/ Managers of Food $11.45 to Work experience (in $10.28 $14.42 $14.04 Preparation and Serving $16.89 related occupation) Workers $19.15 to Work experience (in Food Service Managers $17.63 $25.91 $23.64 $30.08 related occupation) $6.86 to Short-term on-the-job Waiters and Waitresses $6.75 $9.23 $7.90 $10.63 training Note: The above occupational wage data was collected prior to the federal minimum wage increase to $7.25 per hour. For more information on these occupations and others, visit http://jobs.utah.gov/jsp/wi/utalmis/gotoOccinfo.do jobs.utah.gov/wi Trendlines 11
  • 12. insider news | by carrie mayne, supervising economist County Economic Snapshots Designed to deliver quality A New Tool for information Understanding Your about each of Local Economy the 29 counties. I f quick, current, summary data on the unemployment rate, job growth in the Snapshot is data on initial unem- your county’s economy is what rate, housing permit information, and ployment claims within the county. you’re after then we have just the quarterly sales information from the thing for you! state Tax Commission. Just think of the Rounding out the county economic Quick Facts as the current key indicators picture are charts showing a five-year The Workforce Information unit of the of the local economic situation. series of yearly percent-change in Department of Workforce Services has permits for dwelling units and total just added a new product to the line The rest of the Economic Snapshot permitted construction values, as well of tools designed to deliver quality consists of graphs and charts that as a three-year breakdown of local information about each of the 29 essentially provide an explanation of percent-change in taxable sales. counties across the state. This new tool the Quick Facts. Data is displayed in such gives you the most current and topical a way to give detail to those numbers The final graph (shall we call it “la information to describe the county so that they can be understood in a pièce de résistance”?) is what we like labor market conditions and paint a historical and area-specific context. to call the wild card. The data shown clear picture of the overall economic in this graph is chosen specifically by situation facing workers, businesses The graphs are broken into categories: la- the regional economist and depicts an and policy makers of the local area. bor force, sales and building, unemploy- economic indictor uniquely important Snapshots for every county can be found ment claims, and an open category. For to that local economy. For example, at http://jobs.utah.gov:8080/opencms/ labor force data, our forte, the graphs Washington County’s Snapshot wi/pubs/currenteconomicsnapshot/ available include: job growth over a currently includes a housing-price index.html. two-year span, current job count by index graph, while Davis’s highlights major industry, three years of season- federal employment counts. Key indicators of the county’s economic ally adjusted unemployment rates, cur- health are provided in the “Quick Facts” rent job growth rates by major indus- If quick and easy-to-understand local section on the first page of the County try, and county comparisons. Another economic data is your desire, the County Snapshot. Data in this section includes important piece of labor force provided Snapshots are your best source. 12 September/October 2009
  • 13. If quick and easy-to-understand local economic data is what you desire, the County Snapshots are your best source. A recent copy of the snapshot for Washington County. jobs.utah.gov/wi Trendlines 13
  • 14. what's happening | by austin sargent, economist Measuring Utah’s Tourism Economy U tah provides industrial coding system, there an abundance really isn’t a travel, tourism, and of recreation recreation industry per se. Instead, it opportunities, from uses a broad industry titled leisure and the “Greatest Snow hospitality, which is primarily made up on Earth” to magnifi- of accommodations, food services, and cent red-rock deserts recreation. Undoubtedly, these are part and beautiful moun- of the travel, tourism, and recreation tains for visitors and locals to enjoy. industry, but it also excludes other This issue of TrendLines is looking into industries that serve visitors. Because various aspects of Utah’s travel, tour- of this, economists look at the various ism, and recreation industry, and some industries and decipher which parts of the challenges that economists have are related to travel activities. Some in measuring its impact. additions include air transportation, rail transportation, travel planning, What generates real wealth for an scenic sightseeing, retail trade economy is to produce and sell goods stores, gas stations, auto repairs, (exports) to those outside the local and rentals of recreation goods. economy. This brings in additional wealth, which expands the economy. Complicating the matter All areas try to find those export goods is that, while visitors use that others will want. One such good grocery stores, so do locals. So for the State of Utah is travel, tourism, economists try to determine and recreation. But instead of sending the share of each industry a good out, visitors are attracted from that is related to non- outside the area to come and experience resident visitors. To that good. Visitors spend income on do this they may do attractions, activities, lodging, and surveys of resident food, to name just a few. That new and non-resident income adds to the wellbeing of the visitors to find local economy. out what goods they purchase According to the most recent Utah and what services Travel Council data for 2008, an they use. After estimated 20.4 million non-residents that, a model is visited Utah and spent $7.1 billion. developed from Visits by non-residents and residents which the impacts created an estimated 113,030 jobs of this industry for Utahns. Travel and recreation are are generated. It indeed big businesses in Utah. should also be noted that outside However, there are many challenges in visitors’ spending measuring travel, tourism, and recreation and behavior differs as an industry. Under the national from that of in-state 14 September/October 2009
  • 15. An estimated 20.4 million non-residents visited Utah and spent $7.1 billion. Travel and recreation are indeed big businesses Number of Estimated Non-Resident Visitors in Utah. to Utah 2004—2008 20 travelers, and that mix can enhance or diminish economic impacts. For example, non-resident skiers stay longer and spend more at Utah ski 18 resorts than do resident skiers. Another complicating factor is that travel, tourism, and recreation-related industries and jobs are often 16 Millions of Visitors seasonal in nature, with many offering low pay. Still, in spite of these challenges to measure its impact, travel, 14 tourism and recreation play a Source: Utah Travel Council. significant role in Utah’s economic strength and vitality. Its impact will continue to grow as more visitors 12 come to enjoy the many remarkable opportunities Utah offers. 10 2004 2005 2006 2007 2008 Foreign Visitors See the following links for more information: •http://travel.utah.gov/research_and_planning/ U.S. Visitors documents/TourismataGlance2008_001.pdf •http://www.governor.utah.gov/dea/ERG/2009ERG.pdf •http://jobs.utah.gov/opencms/wi/statewide/ifsheets/ accommodationfoodservices.pdf •http://jobs.utah.gov/opencms/wi/statewide/ifsheets/ artsentertainment.pdf •http://www.deseretnews.com/article/705315621/Utahs- top-10-For-little-or-no-cost-Utahns-can-enjoy-wealth-of- recreation.html •http://www.bebr.utah.edu/Documents/uebr/ UEBR2000/Mar-Apr%202000.pdf jobs.utah.gov/wi Trendlines 15
  • 16. national news | by jim robson, economist Down Time S ince the start of the recession in tivities and the December 2007 through June arts—as specta- 2009, nonfarm payroll jobs have tors and partici- fallen in the U.S. by 6.5 million, a pants. They are reduction of 4.7 percent. Job losses also engaging have been occurring in most broad in a wide vari- industrial sectors including “leisure and ety of other recreation- hospitality” services, which has shed al, amusement, and 383,000 jobs, a decline of 2.8 percent. travel activities. By 2008, employment Undoubtedly, the structure of the in leisure and hospi- national economy will change as this tality had increased to 9.8 recession ends and growth resumes. percent. The economy will expand again, with incomes rising and the standard of With its abundant outdoor rec- living in the United States improving. reational opportunities, scenic In this process, new knowledge and beauty, many national and state technology are incorporated into parks, world-class skiing, and ever-changing patterns of commerce. other tourist attractions, Utah Nowhere is the changing structure of would naturally seem to be a economic activity more evident than place with a high degree of in leisure and hospitality services— business activity in leisure and with the increasing demand for food hospitality. Out of the 50 states and drink, recreation, amusement, and and the District of Columbia, Utah lodging. ranks just 35th in the percentage of total nonfarm payroll jobs in lei- In 1970, the leisure and hospitality in- sure and hospitality, at 9.1 percent. dustry accounted for about 6.7 percent When you divide leisure and hospi- of all nonfarm employment. Over time, tality up into seven smaller industry Americans are choosing to eat out more categories, Utah, looks quite and increasingly pursuing sporting ac- similar to the breakout 16 September/October 2009
  • 17. found in the nation as a whole (see portion of private Utah workers in the river running, hiking and sightseeing. chart). Utah, with relatively fewer pri- ski industry is just 0.32 percent, this is As we become more prosperous as a vate sector jobs in recreation and lodg- about 10 times the national average of nation, people will seek to broaden ing than the national average, still has just 0.03 percent. The direct ski indus- their recreational, leisure and travel a strong tourist draw from outdoor try jobs seem to be few but they sup- opportunities. So into the future, lei- activities—particularly winter skiing. port other leisure and hospitality jobs sure and hospitality will continue to Utah ranks second, behind Colorado, at restaurants and hotels. This is also play an increasingly important role in in the proportion of its private jobs lo- true for many other Utah recreational the economic life of the United States cated at skiing facilities. While the pro- pursuits—boating, hunting, camping, and Utah. 11% 10% Source: U.S. Bureau of Labor Statistics. 9% 8% 7% 6% 1970 1975 1980 1985 1990 1995 2000 2005 2010 Leisure and Hospitality Jobs as a Percent of Total Nonfarm Payroll Jobs in the U.S. Job losses have occurred in the leisure and hospitality services industry, which has shed 383,000 jobs. jobs.utah.gov/wi Trendlines 17
  • 18. occupations | by linda marling church, research analyst Park Quiz: • Who protects the environment from foreign invaders (tamarisk, Russian olive and zebra mussels) and the public from being ravaged by bears, mountain lions, or their own naiveté? I f you said PARK RANGER, you’re right! There are • Who takes your entrance fee for 391 national parks and sites in the United States admittance to some of the most that were visited by 276 million people in 2006. beautiful scenery in the world In Utah there are over 40 state parks and museums one day and could be doing trail that draw about 5 million visitors. Ensuring that maintenance or firefighting the visitors enjoy the facilities, obey the rules, and next? come to no harm are thousands of park rangers who • Who can deftly answer questions have at least a bachelor’s degree, enjoy working about the difference between an arch with the public and have passed an accredited law and a natural bridge, or why the enforcement entrance exam. Many of them start Great Salt Lake is salty or how fast a out as volunteers as a way to enter this competitive bison can run? field. They work in urban, suburban and rural areas all over the nation. More than half of the rangers employed by the federal government work east of the Mississippi River. Two well-known park rangers were Gerald Ford, the only president to serve as a ranger in the National Park Service and who added 18 areas to the National Park System during his tenure, and Edward Abbey who was a ranger at Arches National Park in the 18 September/October 2009
  • 19. Ranger Gatekeeper to Nature While the pay is not extraordinary, the fringe benefits are priceless. 1960s. And don’t forget the most only protect us from the outdoors, they be experts on all the resources under famous ranger of all, Smokey the Bear protect the outdoors from us and us their care. who has been the voice of reason when from one another. Interpretive rang- it comes to preventing wild fires since ers are guides to the natural, cultural A recent job listing on statejobs.utah. the 1950s. and historic worlds. They usually have gov for an entry-level park ranger master’s degrees in one of the natural listed duties such as patrolling on foot, Whether in a national, state or local sciences or history, and spend much of vehicle, vessel, OHV; search and rescue; entity, a park ranger’s duties are varied. their time developing and providing investigating accidents and crimes; The focus can be patrol and enforce- educational programs that explain the developing and providing interpretive ment, interpretation and education, scientific, historic, cultural and natural and educational programs; collecting fees; fee collection and administration or features while fostering a visitor’s stew- basic accounting; general maintenance any combination of those duties. ardship toward area resources. of grounds, buildings and mechanical devices; and supervising seasonal Law enforcement rangers have police Generalist rangers collect entrance and employees, interns and volunteers. The powers and enforce both national laws camping fees, explain park rules and starting pay was $16.07 per hour. and park regulations. Crimes commit- often take part in trail maintenance ted in national parks are federal crimes. and fire control. Even though they That is a varied list of duties. And it According to FBI statistics America’s na- mostly work outside, there are is this variety, plus the fresh air and tional parks are safer than the rest of the rangers who work in offices and do beautiful surroundings that inspired country. In 2006, there were 1.65 violent administrative work especially as they one ranger to remark that while the pay crimes per 100,000 people in national advance toward managerial positions. is not extraordinary, the fringe benefits parks compared to 469 per 100,000 in Uniformed rangers, regardless of their are priceless: clean air to breathe, the rest of the U.S. Park rangers not primary duties, are usually expected to stillness, solitude and space. jobs.utah.gov/wi Trendlines 19
  • 20. our guest | by tracie cayford, deputy director, utah office of tourism, governor's office of Utah Parks Driving Summer Tourism Season I f you pay a visit to one of Utah’s na- centennial. Activities commemorating the fruit for a modest charge.Other tional parks this summer, you may Zion’s centennial can be found online popular activities include hiking and wonder if the economy really is in at http://www.nps.gov/zion/parknews/ wildlife viewing. http://www.nps.gov/ a recession. Since the beginning of the a-century-of-sanctuary.htm. care year, visitation to Utah’s five national parks—Arches, Bryce Canyon, Can- New amenities are offered at Bryce Visitation to Utah’s state parks is estimat- yonlands, Capitol Reef, and Zion—is Canyon this summer. A new hotel ed to be up by 2 percent. The weather up 7.4 percent. Year to date, statewide opened in May, featuring 164 was a little cool in Utah this spring, con- occupancy is off 8.2 percent, but lodg- luxurious guest rooms. It’s located just tributing to a slow start to the summer ing properties in Utah cities and towns off of southern Utah’s Scenic Byway season. But, many families are planning surrounding the national parks report 12, which is an All-American Road. vacations a little closer to home this strong bookings this year, reflecting an Visitors to Bryce can also learn about year, following a national “staycation” influx of international visitors traveling astronomy through the Night Sky trend. The state parks provide activities to the parks. If you’re hiking on one of program, weather permitting. http:// such as hiking, boating, golf or learn- the many trails, you’ll likely hear mul- www.nps.gov/brca/planyourvisit/ ing about Utah’s Native American or tiple languages being spoken. astronomyprograms.htm pioneer history at one of the museums. http://www.stateparks.utah.gov/ Tourism is Utah’s sixth largest industry, More than 2,000 natural sandstone according to estimates in the 2008 arches can be viewed in Arches National A majority of Utah’s tourists come Economic Report to the Governor. Park, including the iconic Delicate Arch. during the warm weather months, but Traveler spending rose an estimated The park features a wealth of hiking Utah’s ski and snowboard industry 6.2 percent in 2008 to $7.1 billion. trails ranging in length and difficulty. attracts millions of destination visitors An estimated 20.4 million domestic http://www.nps.gov/arch every year. Recently-released data shows and international visitors vacationed that Utah didn’t have its sixth record- in Utah in 2008. A majority of those Visitors to Canyonlands National Park breaking ski season in a row, but Utah’s visitors come from surrounding states. in southeastern Utah enjoy hiking, 13 ski resorts did enjoy their fourth-best biking, river-running or four-wheel season on record. The 2008-2009 winter In 2008, 5.6 million recreation visits driving in the backcountry. The season ended with a total of 3,972,984 were made to Utah’s five national Colorado and Green Rivers divide the skier days, down 6.5 percent from last parks. Another 3 million recreation park into three districts—Island in the year’s fifth consecutive record-breaking visits occurred at Utah’s seven national Sky, Maze, and Needles. Each district year at 4,249,190. The resorts are also monuments, two national recreation has its own visitor center. http://www. open for summer and fall activities, areas, and one national historic site. nps.gov/cany/ including hiking, biking, and outdoor concerts. This is a great year to visit Utah’s Unique to Capitol Reef National Park national parks with Zion National Park, are the orchards that date back to the To plan your Utah vacation, visit www. Utah’s most popular, celebrating its pioneers. The public can pick and keep utah.travel 20 September/October 2009
  • 21. economic development An estimated 20.4 million domestic and international visitors vacationed in Utah in 2008, with 5.6 million visits to Utah's five national parks. jobs.utah.gov/wi Trendlines 21
  • 22. county highlight | by jim robson, economist Grand County G Grand County rand County is an internationally renowned out- door recreation destination, centered around the city of Moab, with mountain biking, river run- Population & Nonfarm Jobs ning, off-road travel, and spectacular red rock formations 11,000 within Arches National Park. Population is one of the most important indicators of 9,000 vitality for a rural area like Grand County. In the last five years, 2003 to 2008, population growth has averaged a healthy 2 percent per year. Job growth, while averaging 7,000 almost 2 percent as well over this same period, slowed to a crawl in 2008, averaging 4,684—just 25 more jobs than recorded on average in 2007. 5,000 At the end of 2008, Grand County was feeling the effects of the national recession, with significant job losses in construction, real estate, and manufacturing. In the first 3,000 quarter of 2009, recessionary affects had spread to the 2003 2004 2005 2006 2007 2008 tourism industry, as employment in lodging and food Population Nonfarm Jobs services in March of 2009 was 11.7 percent below the level of March 2008. Source: Utah Population Estimates Committee and Utah Department of Workforce Services. A jeep / rock crawler 4x4 climbing the red slick rock of Southern Utah. 22 September/October 2009
  • 23. dws news | by kimberley bartel, manager The Job W hen you receive an invitation to interview for a job, chances are the employer believes you meet Arrive about ten minutes early for the Interview or late because you got lost driving there. interview. You don’t want to be too early the minimum qualifications for the job and you certainly don’t want to be late. If based on the information from your resume you are going to be late, make sure you call and/or application. Congratulations! and let them know. The job interview is a good time for the When you arrive for the interview: employer to gain some more information Always be professional and polite to from you and to see if you are a good fit for everyone you meet. The receptionist may the job. It is also a good time for you to see informally provide an opinion to the if the organization is a good fit for you! interviewers after you leave. The key to a great interview is to prepare Greet the interviewer with a firm handshake. in advance: You don’t want your handshake to be bone- Practice answering typical job interview crushing or limp. questions. Focus on incorporating positive Make eye contact with the interviewer and information about your skill set and ways smile. Show that you are confident and that hiring you will benefit the company excited to be there. Try to avoid saying into your answers. words like “um.” Questions that May Come Up: Be aware of your body language. Sit up • What are your strengths? straight in your chair and keep your hands • What are your weaknesses? in your lap. Don’t fold your arms, put your hands in your pockets, crack your knuckles, • Why should we hire you? tap a pen or play with your hair. • Why did you leave your last job? Listen carefully to the questions and • Why do you want this job? respond positively and honestly. Focus • Tell me about yourself on your qualifications and what you can bring to the job. It is OK to ask them to Research the organization. It will impress the employer if you know something about repeat the question or to take a few seconds to think about your response. Don’t talk about what the organization can do for The key the organization’s products, services, etc. Simply check out their web site to find this information. It is easy to find most employers’ web sites by using a search you. Always answer the question that is being asked. Don’t ramble on or talk about your personal life. Demonstrate a positive to a great interview is engine such as Google.com—you just attitude and a willingness to learn. type the employer’s name into the search engine. Always ask the interviewer at least one question at the end of the interview. This Gather any documents you might need such as a copy of your resume, your driver’s shows you are interested in the job. Do not ask questions that focus on you such to prepare in license, school transcripts, certifications, as the pay, benefits, vacation time, etc. You examples of your work, etc. You should also bring a pen and paper in case you need should save these questions for when you are offered the job. Ask something about advance. to take notes or write down information. the job or the organization such as what a typical day is like, what your responsibilities Your appearance is important. Dress a would be, whom you would report to, or step above what you would be wearing advancement opportunities. Remember, on the job. Make sure you appear neat this is your opportunity to find out if this and professional for the job interview. Get employer is right for you too! a good night’s sleep the night before the interview so you look and feel your best. At the end of the interview, if you want the Always turn off your cell phone! job, ask for it! You can say something like, “I think this seems to be a really great place Make sure you know the location of the to work and the job seems to be a great fit interview. You don’t want to be flustered for me. I would like to have this job.” jobs.utah.gov/wi Trendlines 23
  • 24. the outskirts | by lecia parks langston, economist Many Nonurban Counties Reliant on Tourism-Related Jobs Whether they are staycations or vacations S t. Augustine wrote, “The World is a book, and those who do not travel read only a page.” Certainly, Utah lays claim to one of the most beautiful, enticing and intriguing chapters in St. Augustine’s imaginary tome. Others agree. I live 20 miles from the gateway to Zion National Park, and my summers are always filled with the lilting sound of foreign languages and unusual accents. Yet, surprisingly, when it comes to employment, Utah maintains fewer tourist and recreation-related jobs than the nation as a whole. Don’t Pin Me Down! Of course, it’s not easy to pin down what’s tourist-related employment and what’s not. Tourists eat at restaurants and shop at retail outlets—but so do locals. Tourists rent Most counties with a high cars and fly in planes—but so do locals. Tourists golf and attend theatrical productions—but so do locals. Labor proportion of leisure & market economists typically use employment in the leisure hospitality services jobs and hospitality services industry as a proxy for tourism employment. Leisure/hospitality services include a wide experience employment variety of businesses: performing arts, spectator sports, museums, amusement/recreation, all types of lodging, fluctuations. restaurants, fast-food providers, and drinking establishments. Again, many of these services are used by locals. However, in determining the importance of tourism to an economy, the share of total employment is a better indicator than the actual number of jobs. In other words, an area with a high percentage of leisure/hospitality jobs would be more dependent on tourism for employment than an area with a low share. 24 September/October 2009
  • 25. Leisure and Hospitality Industry Employment as a Percent of Total Nonfarm Jobs 2008* Greater than 25% How Important is it? Box Elder 7% 15% to 25% Cache Despite Utah’s reputation as a travel destination, 7% 10% to 14% Rich 24% 8% to 9% its share of leisure/hospitality jobs is slightly less Weber than the national average—about 9 percent for 9% Less than 8% Morgan Utah compared to 10 percent for the U.S. Not Davis 10% surprisingly, most urban counties show leisure/ 9% Daggett Summit 36% 28% hospitality employment shares of 8 to 9 percent— Salt Lake right around the state average. (They do, after all, 8% incorporate the lion’s share of Utah jobs.) On the Tooele 9% Wasatch 21% other hand, counties outside the Wasatch Front Duchesne run the gamut from little tourism dependence to Utah 8% 6% Uintah an almost extraordinary reliance on travel-related 7% employment. Juab 10% Carbon 8% At the top of the list is Garfield County. Visitors Millard 9% to Bryce Canyon provide employment opportuni- Sanpete ties to almost 40 percent of the county’s workers. 6% Emery Grand Utah’s other major recreational draw—skiing— 8% 34% comes into play in Summit County, where 36 per- Sevier 11% cent of jobs can be found in the leisure/hospital- ity sector. In addition, recreational activities in Beaver 17% Piute Grand, Daggett and Kane counties have created 17.1% Wayne 20% strong tourism economies. These three areas show leisure/hospitality employment shares of roughly Iron 11% 30 percent. Think about it another way...in these Gar eld 38% counties, tourism-related jobs employ about one- third of the work force. Another five nonurban Washington San Juan 16% Kane 30% counties—Rich, Wasatch, Wayne, Beaver, and San 13% Juan—rank in the second tier of tourism-depen- dent counties, with leisure/hospitality employ- ment shares of 16 to 24 percent. On the other end of the scale, the counties with the smallest share of tourism-related employment are also all off the Wasatch Front. Box Elder, Cache, Uintah, Sanpete, and Duchesne counties all display leisure/hospitality services employment percentages of 7 percent or less. Tourism Dependence Brings Its Own Challenges Since tourism employment opportunities are typ- ically seasonal, most counties with a high propor- tion of leisure/hospitality services jobs experience * Preliminary Source: Utah Department of Workforce Services jobs.utah.gov/wi Trendlines 25
  • 26. the outskirts | by lecia parks langston, economist 430 Arches 465 Bryce Canyon 423 546 Canyonlands 207 216 Recreation Visits to U.S. National 267 Capitol Reef 139 266 Park Service Sites Cedar Breaks 142 *January - June Dinosaur NM 21 Source: United State National Park Service. 20 785 Glen Canyon NRA 741 Golden Spike NHS 20 20 Hovenweep NM 7 8 Natural Bridges NM 43 YTD 2008* YTD 2009* 44 Rainbow Bridge NM 37 35 Timpanogos Cave NM 38 40 Zion 1205 1,225 000s of Visits The U.S. National Park Service reports that recreation visits for its Utah sites are up 4 percent for the first six months of 2009. substantial employment fluctuations. This seasonality also means workers are often unemployed in the off-season— which sometimes translates into perennially high unem- ployment rates. In 2008, three of the counties with high dependence on tourism employment—Garfield, Grand, and Wayne—also experienced some of the highest unemploy- ment rates in the state. Summit is the exception here. The reason? Unemployment rates are calculated by a worker’s county of residence and few of Summit County’s leisure hospitality service workers can actually afford to live within the county’s borders. In addition, because of this industry’s seasonal, part-time and “low-wage” nature, counties with a for the first few months of 2009—although reservations for high dependence on tourism-related employment typically future stays appear to be improving. show lower-than-average wages. However, don’t forget busi- nesses which service the tourist crowd are often owned by For counties whose tourism bread-and-butter jobs are locals and provide a substantial income to owners. associated with summer travel, there may be more good news. The U.S. National Park Service reports that recreation visits for its Utah sites are up 4 percent for the first six months A Tale of Tourism and the Recession of 2009. Nine of the state’s 13 national parks, monuments, How has the current economic downturn affected tourism historical sites, and recreation areas have experienced employment outside the Wasatch Front? Remarkably, dur- increased visitation. The large addition to hotel rooms at ing the recessionary year of 2008, most counties managed to Ruby’s Inn may be contributing to the 29-percent boost in either maintain or add to their leisure/hospitality employ- visits to Bryce Canyon. Plus, stops at Utah’s most-visited ment. However, the beginning of 2009 tells a different tale. national park—Zion—are up almost 2 percent from last In the first quarter of 2009, almost every county showed a year. A few smaller parks and monuments did experience decline in leisure/hospitality jobs as travelers stayed home declining visits, but the largest drop occurred at the Glen and spent less. In addition, both the Mountain Travel Re- Canyon National Recreation Area where 44,000 fewer visits search Program and the Rocky Mountain Lodging Report occurred between January-July 2009 than in the same time suggest hotel occupancy rates throughout Utah were down period in 2008. 26 September/October 2009
  • 27. rate update | workforce information just June 2009 Changes From Last Unemployment Rates Year the . Utah Unemployment Rate 5.7 Up 2.2 points acts.. U.S. Unemployment Rate 9.5 % Up 3.9 points f Utah Nonfarm Jobs (000s) 1,215.4 Down 3.7 % U.S. Nonfarm Jobs (000s) 132,651.0 Down 4.2 % June 2009 Consumer Price Index Rates U.S. Consumer Price Index 215.7 Down 1.4% U.S. Producer Price Index 174.1 Down 4.6% June 2009 Source: Utah Department of Workforce Services Seasonally Adjusted Unemployment Rates Beaver 4.5 % Box Elder 6.1 % Next Issue: Cache Carbon 4.2 % 6.8 % Watch for these features in our Daggett 4.7 % Davis 5.1 % Duchesne 7.4 % Emery 5.1% Garfield 7.7 % Grand 7.0 % Iron 6.6 % Juab 7.1 % Kane 5.9 % Theme: Millard 4.4 % Morgan 4.7 % Healthcare Piute 6.4 % Rich Salt Lake 4.2 % 5.6 % County Highlight: San Juan Sanpete 9.5 % 6.4 % Iron Sevier Summit 5.9 % 6.0 % Occupation: Tooele 6.3 % Uintah 7.0 % Pharmacists & Pharmacy Utah 5.2 % Technicians Wasatch 6.3 % Washington 7.3 % Wayne 6.3 % Weber 6.8% jobs.utah.gov/wi Trendlines 27
  • 28. Utah Department of Workforce Services Workforce Development and Information Division Presorted Standard 140 E. 300 S. US Postage Salt Lake City, UT 84111 PAID SLC, UT Permit # 4621 Need information about your county? GeoGraphy population data labor Force data employment and WaGe data Find it at jobs.utah.gov click on Workforce Information, click on County Information