The document discusses the process of turning mediocre products into awesome products through ideation and iteration. It notes that Zurb has helped over 200 startups and $1.5 billion in market capitalization. The presentation emphasizes that awesome products don't just happen and require ideation, prototyping, getting feedback, and repeatedly iterating on designs until the product is refined. Ideation and iteration together are presented as key to developing great products.

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6. “If I had time and a hammer, I’d track
every bootleg copy and smash it.”
- George Lucas (attributed)
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7. Turning Mediocre Products Into
Awesome Products
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9. Over 200 startups and
$1.5b in market capitalization
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10. http://zurb.com
@zurb
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11. Jonathan Smiley
Partner, Design Lead
@smiley
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12. ?
Episode IV Episode VI Episode VII
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13. 1st Gen 2nd Gen 3rd Gen 4th Gen 5th Gen 6th Gen
October 23, 2001 July 17, 2002 April 28, 2003 July 19, 2004 October 12, 2005 September 5, 2007
2 years after Compaq 8 months later 10 months later 14 months later 15 months later 23 months later
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15. The Steve Jobs Myth
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17. Awesome Products
Don’t Just Happen
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18. Ideation
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19. Iteration
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20. Ideation + Iteration
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23. verifyapp.com
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25. Ideation
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36. Iteration
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37. Front End Code
in 1 Week
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43. Not good enough.
Do it again.
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50. Ideation + Iteration
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51. Draw 10 More Sketches
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52. Build 1 More Prototype
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53. Get 1 More Round of Feedback
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54. Ask 5 More Customers
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55. Ideation + Iteration
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56. Thanks!
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