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Prelaunch StartupDorf Keynote @garagebilk 09/25/13 - Düsseldorf, NRW, Germany

This document discusses plans to foster the startup community in Düsseldorf, Germany. Hanns Tappen aims to create StartupDorf, a digital platform and events to help unite and support startups in the region. StartupDorf would provide networking opportunities, educational events, and best practices to help startups succeed and promote Düsseldorf as a startup hub. The document outlines StartupDorf's vision, offerings, and next steps to grow the startup ecosystem in Düsseldorf.

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We want to foster
the Startup Community
in Düsseldorf
with Hanns Tappen
want to get in touch? I‘m on twitter @kybernetikus or email hanns@startupdorf.de
Donnerstag, 26. September 13
Startups
all about
Donnerstag, 26. September 13
startup definition
A startup is a human institution
designed to deliver a new product or
service under conditions of extreme
uncertainty.
- Eric Ries, startuplessonslearned.com -
Donnerstag, 26. September 13
status „digitale wirtschaft“
Berlin
München
Hamburg
...
Düsseldorf
Donnerstag, 26. September 13
following a vision
Düsseldorf can be is an awesome
web and tech startup hub.
Donnerstag, 26. September 13
hanns tappen
Hi. I’m Hanns, 44,
Dad, Husband,
Advisor, Consultant,
Entrepreneur by
passion.
My Start-up Journey
began 1997.
KR - D - M - B - M -
ME - D
Team Member - 1997 - 2002
1 Trade Sell
1 IPO
1 Neuer Markt
1 Pre IPO Bubble Burst
Owner - 2005 - now
1 Trade Sell
1-2 Failed Startups
X Startup Projects
...
Donnerstag, 26. September 13
düsseldorf assets
Location: best situated
- Center of Metropolregion Rhein-Ruhr
- Within the radius of 50 km - 9-10 million population
- Favourable highway, train and airport infrastructure
Economy: impressive force
- 5 HQ of DAX indices companies
- Industry leader in advertising, ip and patents, telecommunication and consulting
- International fair
Creative Class: fantastic people
- Innovators in „Kultur & Kreativwirtschaft“
- 13 Universities
- Tradition in Pop and High Culture
Donnerstag, 26. September 13
düsseldorf startups
EXIT - highest startup trade sell in Germany
Trivago: billion dollar valuation
- Expedia acquired a 61.6% equity position in Trivago, for a 477 million ($632 million)
- The deal includes Euro 43 million in common Expedia stock
- The remaining interest (about 40%) is held by Trivago management
FUNDING - largest VC round in NRW in 2013
auxmoney: attracted first class VCs
- P2P lending marketplace auxmoney closed a Euro 9.2 million round ($12 million)
- High Calibre Union SquareVentures (foursquare, twitter, kickstarter, ...)
- High Calibre IndexVentures (Facebook, Dropbox, Skype, ...)
Donnerstag, 26. September 13
Fantastic stories worth
spreading!
Everywhere but here.
startup community pr
Donnerstag, 26. September 13
Obstacles:
Small network
Fragmented community
Low communication
düsseldorf obstacles
Donnerstag, 26. September 13
Our Mission:
Enlarge network
Unite community
Better communication
startupdorf mission
Donnerstag, 26. September 13
Our Offer:
Digital platform (& content)
Event support (& planning)
Best practice (& branding)
startupdorf value prop
Donnerstag, 26. September 13
Platform starts with a map ...
startupdorf digital
... more to follow
Donnerstag, 26. September 13
Event + program support (& planning):
startupdorf event
Meetup Classics
- Tech-Meetups, Gründer-Stammtisch,
- Founder Cooking, Founder Poker
- „Nussknacker“
Classes & Talks
- Ideas, Innovation,
- Startup: Starting, Team, Product, Revenue, Scaling
- Founding & Funding, Legal, Finance
- Business Angels, VCs,
- Incubator, Accelerator
Hackathons
- Friday: Ideas are pitched
- Saturday and Sunday: Products are built
- Sunday: Presentations, judging, Prizes
Donnerstag, 26. September 13
Best practice (& brand building):
startupdorf brand
National and International Startup City Check
- Which key-learnings
- What tools
- Branding/Marketing lessons
National and international Startup City Networking
- Connecting & Exchange,
- Support & Event
StartupDorf as a Brand
- Brand: Established and active
- Startup Lobby: Communications & Single Voice/ Speaker functionality
- Recommendations and Advice: City, Government, Economy
Donnerstag, 26. September 13
Next steps & Outlook:
startupdorf next steps
Next steps (some time soon)
- Meet startup people, stakeholder and events
- More buzz, digital platform development, faster + better communication, increased coverage
- Supporting events, presenting own little meetups, build-measure-learn feedback loops for StartupDorf
Outlook & desired outcome
- More events, more networking, more community
- More startup founder and „gruenderszene“
- More auxmoney highlights, more local business angel activities
- Cluster of Startups (Kaiserswerther Str. for startups in Bilk?)
- More startup awareness and media coverage for Düsseldorf
- A vibrant community with many „StartupDorf-Bewohner“
Donnerstag, 26. September 13
Düsseldorf needs Startup:D
to grow the Startup Community.
Thanks for your Support!
join startupdorf
Donnerstag, 26. September 13
Support is something we can't get enough. There are many
ways that you can get involved:
1. Add a company to the map.
2. Join our mailing list.
3. Spread the word! @startupdorf
4. You are a community host? Get in touch - for
talking #collaboration.
5. You are an entrepreneur, angel, service provider,
helper and like to get involved? Welcome!
support startupdorf
All brands shown are the property of their respective owners. Legal disclaimer.
Donnerstag, 26. September 13

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Prelaunch StartupDorf Keynote @garagebilk 09/25/13 - Düsseldorf, NRW, Germany

  • 1. We want to foster the Startup Community in Düsseldorf with Hanns Tappen want to get in touch? I‘m on twitter @kybernetikus or email hanns@startupdorf.de Donnerstag, 26. September 13
  • 3. startup definition A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty. - Eric Ries, startuplessonslearned.com - Donnerstag, 26. September 13
  • 5. following a vision Düsseldorf can be is an awesome web and tech startup hub. Donnerstag, 26. September 13
  • 6. hanns tappen Hi. I’m Hanns, 44, Dad, Husband, Advisor, Consultant, Entrepreneur by passion. My Start-up Journey began 1997. KR - D - M - B - M - ME - D Team Member - 1997 - 2002 1 Trade Sell 1 IPO 1 Neuer Markt 1 Pre IPO Bubble Burst Owner - 2005 - now 1 Trade Sell 1-2 Failed Startups X Startup Projects ... Donnerstag, 26. September 13
  • 7. düsseldorf assets Location: best situated - Center of Metropolregion Rhein-Ruhr - Within the radius of 50 km - 9-10 million population - Favourable highway, train and airport infrastructure Economy: impressive force - 5 HQ of DAX indices companies - Industry leader in advertising, ip and patents, telecommunication and consulting - International fair Creative Class: fantastic people - Innovators in „Kultur & Kreativwirtschaft“ - 13 Universities - Tradition in Pop and High Culture Donnerstag, 26. September 13
  • 8. düsseldorf startups EXIT - highest startup trade sell in Germany Trivago: billion dollar valuation - Expedia acquired a 61.6% equity position in Trivago, for a 477 million ($632 million) - The deal includes Euro 43 million in common Expedia stock - The remaining interest (about 40%) is held by Trivago management FUNDING - largest VC round in NRW in 2013 auxmoney: attracted first class VCs - P2P lending marketplace auxmoney closed a Euro 9.2 million round ($12 million) - High Calibre Union SquareVentures (foursquare, twitter, kickstarter, ...) - High Calibre IndexVentures (Facebook, Dropbox, Skype, ...) Donnerstag, 26. September 13
  • 9. Fantastic stories worth spreading! Everywhere but here. startup community pr Donnerstag, 26. September 13
  • 10. Obstacles: Small network Fragmented community Low communication düsseldorf obstacles Donnerstag, 26. September 13
  • 11. Our Mission: Enlarge network Unite community Better communication startupdorf mission Donnerstag, 26. September 13
  • 12. Our Offer: Digital platform (& content) Event support (& planning) Best practice (& branding) startupdorf value prop Donnerstag, 26. September 13
  • 13. Platform starts with a map ... startupdorf digital ... more to follow Donnerstag, 26. September 13
  • 14. Event + program support (& planning): startupdorf event Meetup Classics - Tech-Meetups, Gründer-Stammtisch, - Founder Cooking, Founder Poker - „Nussknacker“ Classes & Talks - Ideas, Innovation, - Startup: Starting, Team, Product, Revenue, Scaling - Founding & Funding, Legal, Finance - Business Angels, VCs, - Incubator, Accelerator Hackathons - Friday: Ideas are pitched - Saturday and Sunday: Products are built - Sunday: Presentations, judging, Prizes Donnerstag, 26. September 13
  • 15. Best practice (& brand building): startupdorf brand National and International Startup City Check - Which key-learnings - What tools - Branding/Marketing lessons National and international Startup City Networking - Connecting & Exchange, - Support & Event StartupDorf as a Brand - Brand: Established and active - Startup Lobby: Communications & Single Voice/ Speaker functionality - Recommendations and Advice: City, Government, Economy Donnerstag, 26. September 13
  • 16. Next steps & Outlook: startupdorf next steps Next steps (some time soon) - Meet startup people, stakeholder and events - More buzz, digital platform development, faster + better communication, increased coverage - Supporting events, presenting own little meetups, build-measure-learn feedback loops for StartupDorf Outlook & desired outcome - More events, more networking, more community - More startup founder and „gruenderszene“ - More auxmoney highlights, more local business angel activities - Cluster of Startups (Kaiserswerther Str. for startups in Bilk?) - More startup awareness and media coverage for Düsseldorf - A vibrant community with many „StartupDorf-Bewohner“ Donnerstag, 26. September 13
  • 17. Düsseldorf needs Startup:D to grow the Startup Community. Thanks for your Support! join startupdorf Donnerstag, 26. September 13
  • 18. Support is something we can't get enough. There are many ways that you can get involved: 1. Add a company to the map. 2. Join our mailing list. 3. Spread the word! @startupdorf 4. You are a community host? Get in touch - for talking #collaboration. 5. You are an entrepreneur, angel, service provider, helper and like to get involved? Welcome! support startupdorf All brands shown are the property of their respective owners. Legal disclaimer. Donnerstag, 26. September 13