Startup Academy 2015 Minimum Viable Product

1. Minimum Viable Product (MVP)
Ξεκινώντας με το Ελάχιστο Βιώσιμο
Προϊόν

2. Yo.MVP
@tzirtzipis

3. What is an MVP?
A minimum viable product has just those
core features that allow the product to be
deployed, and no more.
Wikipedia

4. What is an MVP?
A Minimum Viable Product is that version of a new
product which allows a team to collect the maximum
amount of validated learning about customers with the
least effort.
Eric Ries (Lean Startup*)
*Lean startup is a method for developing businesses and products first
proposed in 2011 by Eric Ries.

5. Why MVP?
• Lack of funds
• No need spend funds
• Time for creating the product
• Does people need it?
• Will people use it?
• Will they pay for it?
• Risk Free

6. Why MVP?
Go out and ask!

7. Keep in mind for an MVP!
• Not necessarily a functioning product.
• Measure all answers, statistics
• Ask the right questions
• Results are often open to interpretation.

8. How to MVP? – Smoke Test
Case: Users asssemble their own customised shoes
Landing Page with a question:
Would you like to have customized shoes?
Yes / No
Would you pay extra for such a service?
If Yes Subscribe

9. How to MVP?
Case: Users asssemble their own customised shoes
Step 1: Capture the primary goal of your product
Step 2: Define the main process in the product

10. How to MVP?
Step 3: Create a list of features for each stage

11. How to MVP?
Step 4. Prioritize the features inside lists

12. How to MVP?
Step 5. Define the MVP

13. Platforms to MVP
• Custom Website (Wordpress)
• Quick MVP (http://quickmvp.com/)
• Validat.io (http://www.validat.io/)
• Twitter Lead Generation Cards (www.ads.twitter.com)
• MailChimp Entrepreneur Package
• Survey Platforms

19. I want to play a game
Online Bus Rental
Arrange a sports game app
An energy efficiency device that saves up to 50% of the Electricity bill
Venue Booking Platform
Sports Camp
Send flower bouquettes to women

20. ???

21. Go out and ask!

22. Resources
• Lean Startup http://theleanstartup.com/
• Lean Startup Playbook http://www.trikro.com/downloads/lean-startup-playbook
• Quick MVP http://quickmvp.com/
• Validat.io http://www.validat.io/
• 15 Ways to MVP http://thenextweb.com/dd/2014/11/12/15-ways-test-minimum-viable-product/
• Ultimate Guide to MVP http://scalemybusiness.com/the-ultimate-guide-to-minimum-viable-products/
• How to create an MVP http://techcrunch.com/2012/07/13/how-to-create-a-minimum-viable-product/
• MailChimp Entrepreneur Package http://mailchimp.com/pricing/entrepreneur/
• SurveyMonkey https://www.surveymonkey.com/

23. Thank you!