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Putting the Fun in Functional Amy Jo Kim, Ph.D. CEO, ShuffleBrain Inc.

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First, some terminology…

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What is Social Media?

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What is Social Media? player-created content

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What is Social Media? player-created content social infrastructure

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What is Social Media? player-created content social infrastructure tools for sharing

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What is a Game?

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Formal Definition a system in which players engage in an artificial conflict , defined by rules , that results in a quantifiable outcome * *from Rules of Play by Eric Zimmerman and Katie Salen

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Informal Definition a structured experience with rules and goals that’s fun

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Games tap into our primal response patterns

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Games engage us in flow

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What are Game Mechanics? the systems and features that make games fun , compelling and addictive

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Game Mechanics for Social Media <ul><li>Collecting </li></ul>

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Show me your stuff!

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Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul>

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Social Points are given by other players

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Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul><ul><li>Feedback </li></ul>

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Feedback accelerates mastery and adds fun

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Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul><ul><li>Feedback </li></ul><ul><li>Exchanges </li></ul>

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Exchanges are structured social interactions basic, primal form of social engagement

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Implicit vs Explicit Exchanges comments are implicit “ Add Friend” is explicit

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Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul><ul><li>Feedback </li></ul><ul><li>Exchanges </li></ul><ul><li>Customization </li></ul>

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Character Customization

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Interface Customization

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Case Study: PhotoGrab

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Social Media + Game Mechanics

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Collecting

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Points

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Feedback

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Exchanges

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Customization

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Thank You – Any Questions? [email_address] Amyjokim (Twitter) ShuffleBrain (FaceBook) www.shufflebrain.com