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Putting the Fun in Functional  Amy Jo Kim, Ph.D.  CEO, ShuffleBrain Inc.
First, some terminology…
What is Social Media?
What is Social Media? player-created content
What is Social Media? player-created content social infrastructure
What is Social Media? player-created content social infrastructure tools for sharing
What is a Game?
Formal Definition   a   system   in which players engage in   an   artificial conflict ,  defined by   rules ,  that results in a   quantifiable outcome * *from Rules of Play by Eric Zimmerman and Katie Salen
Informal Definition   a   structured experience   with   rules  and  goals that’s  fun
Games tap into our  primal response patterns
Games engage us in  flow
What are  Game Mechanics? the  systems  and  features  that make games  fun ,  compelling  and  addictive
Game Mechanics for Social Media ,[object Object]
Show me your stuff!
Game Mechanics for Social Media ,[object Object],[object Object]
Social Points are given by other players
Game Mechanics for Social Media ,[object Object],[object Object],[object Object]
Feedback accelerates mastery and adds fun
Game Mechanics for Social Media ,[object Object],[object Object],[object Object],[object Object]
Exchanges are structured social interactions basic, primal form of social engagement
Implicit vs Explicit Exchanges comments are implicit “ Add Friend” is explicit
Game Mechanics for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Character   Customization
Interface Customization
Case Study: PhotoGrab
Social Media + Game Mechanics
Collecting
Points
Feedback
Exchanges
Customization
Thank You – Any Questions? [email_address] Amyjokim (Twitter) ShuffleBrain (FaceBook) www.shufflebrain.com

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Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)