Ted Hill's presentation from StartWithXML London, on September 2nd, 2009. "ROI Drivers: A Brief Overview of the Landscape"

1. ROI Drivers: A brief overview of the landscape StartWithXML Forum London September 2, 2009 Originally presented by Brian O’Leary, Magellan Media, at StartWithXML NYC

2. Calculating a return on investment The investment: Shifting from process complexity to content agility The return: Both cost management and revenue growth Different models for different kinds of books

3. Starting point – XML transition Relative process complexity “Write once, read once” (single-format delivery) Relative content agility “Write once, read many” (supporting multiple formats and uses) From complexity to agility

4. Making the business case Business case components taken from “StartWithXML: Why and How” research paper, section 2.1)

8. Digital marketing Custom publishing Content aggregation

10. Estimating XML’s potential benefits Many Cookbooks Religion (esp. Bibles) STM Education Business Travel and tourism Author or annotated editions Reference Tests “Chunks” Fictional series Travelogues Historical fiction (opportunity to capture people, places, events) Scholarly monographs Novels Few or none Low Frequency of or potential for reuse High

11. Estimating XML’s potential benefits Many Cookbooks Religion (esp. Bibles) STM Education Business Travel and tourism Author or annotated editions Reference Tests “Chunks” Fictional series Travelogues Historical fiction (opportunity to capture people, places, events) Scholarly monographs Novels Few or none Low Frequency of or potential for reuse High

12. Estimating XML’s potential benefits Many Cookbooks Religion (esp. Bibles) STM Education Business Travel and tourism Author or annotated editions Reference Tests “Chunks” Fictional series Travelogues Historical fiction (opportunity to capture people, places, events) Scholarly monographs Novels Few or none Low Frequency of or potential for reuse High

13. Recapping… Process complexity content agility Cost management and revenue growth Different models for different kinds of books For more information contact: Ted@THAConsulting.com