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Startup valuation
Thibaut Claes
thibaut@startups.be
Agenda
• First remarks
• Pre-Money / Post-Money & dilution
• Dangers of wrong valuation
• Factors impacting valuation
Startup valuation
www.startups.be 2
Agenda
Methodologies
• Rule of thumb
• Traditional methods
• VC method
• Scorecard method (not analyzed here)
• Dave Berkus Method
• Risk Factor Summation
• Multiples & comparables
Startup valuation
www.startups.be 3
Reviewed by
Patrick Polak
Partner
Startup valuation
www.startups.be 4
Frank Maene
Partner
First remarks
• 1st rule : there is no rule
• Rule of thumb
• More an art than a science
• Price is not (always) the value
Startup valuation
www.startups.be 5
First remarks
• Don’t compare
- With US or other countries
- With your friends
• More mature, more rational
- From people/potential to metrics
• Valuations evolve all the time
• Be realistic and flexible
Startup valuation
www.startups.be 6
First remarks
• Professional (not personal) discussions
• Always too diluted for entrepreneurs and too expensive for
investors
• Investment terms are as important as valuation
Startup valuation
www.startups.be 7
Dangers of wrong valuation
• Too high valuation
- Not attract the right investors
- Difficult for futher rounds (down rounds, weak progresses)
- Time to close is longer
- Pressure & expectations
- Terms
Startup valuation
www.startups.be 8
Dangers of wrong valuation
• Too low valuation
- Too much given, not enough equity for further investors,
employees
- Founders’ motivation
- Difficulty to justify good valuation later
Startup valuation
www.startups.be 9
Pre & Post Money Valuation
• Pre-money
- Value of your company before investors’ money
• Investment
• Post money
- Value of your company after investment
Startup valuation
www.startups.be 10
Dilution
Example
• Company worth 1M€ before investment (Pre)
• Investors invest 250k€
• Post Money valuation : 1M€ + 250k€ = 1,25M€
• Ownership after investment :
- Founders : 1M€/1.25M€ = 80%
- Investors : 0.25M€/1.25M€ = 20%
Startup valuation
www.startups.be 11
Dilution
Startup valuation
www.startups.be 12
Calculate # shares & share price =>%
Factors Impacting Valuation
• Economy & market conditions
• Location
• Business Sector / industry
13
Startup valuation
www.startups.be
Factors Impacting Valuation
• Stage of Development
• Team
• Market Size
• Competition
14
Startup valuation
www.startups.be
Factors Impacting Valuation
• Revenue & (gross) margins
• Unit economics, metrics & traction
• Use of funds and next milestones
• Round size & competition to invest
• Further round(s) / past rounds
15
Startup valuation
www.startups.be
Valuation (Rule of thumb)
• (Net) Burn rate for the next 18-24 months
• Achieve milestones for next round
• Investors want to have 20-35% of the company to have
substantial returns
• Multiples regarding your industry / your company
16
Startup valuation
www.startups.be
17
Startup valuation
www.startups.be
18J. De la RochebrochartStartup valuation
www.startups.be
Valuation (Rule of thumb)
19
20
Dries Bruytaert
21
shockwaveinnovations.com
22
Traditional methods
• (Past : assets) -> not for tech startups
• Present : multiple
• (Future : Discounted Cash Flow) -> not for early stage
startups
23
Startup valuation
www.startups.be
Different methods
• VC method
• Scorecard method (not here->pre-revenue)
• Dave Berkus Method
• Risk Factor Summation
• Multiples
24
Startup valuation
www.startups.be
VC method
• Size of the fund
• IRR to their LP’s
• # of investments
• # of rounds per company
• Ticket size
• Time to exit
• Further rounds needed (further dilution)
• Ownership
25
Startup valuation
www.startups.be
VC method
• What value at exit?
• Post-Money = Exit Value / (1+IRR)^time
Example
• Time : 5 years
• IRR : 20%
• Exit : 25M€ (+/- average exit price in Europe)
• Post Money : 25M€/(1,2^5) = 10,047M€
26
Startup valuation
www.startups.be
VC method
Example
• Time : 5 years
• Invest 2M€ @ 10M€ (Post-money)->20%
• Further investment : 3M€ @15M€
• Dilution of 20% (VC doesn’t follow-on in this case)
• Ownership : 16% ->4M€ return on 2M€
• IRR : 15% -> NOT OK => lower valuation
27
Startup valuation
www.startups.be
VC method
• Fund size : 50M€
• Investments : 40M€ (Fund - mgt fees)
• IRR (expected) : 3X on 10 years (12% IRR)
• # investments : 22
28
Investments in a startup
(M€)
#startups
5 5
1,5 4
1 5
0,5 8
40 22Startup valuation
www.startups.be
29
Case 1 – 2,75X (10,65%)
Amount invested
(M€)
#startups Return Exits (M€)
13,5 11 0 0
8 4 1 8
12 4 3 36
6,5 3 10 65
40 22 109
Portfolio
1)5@0,5M + 3@1M+2@1,5M+1@5M
2)1@0,5M + 1@1M+1@1,5M+1@5M
3)1@0,5M + 0@1M+1@1,5M+2@5M
4)1@0,5M + 1@1M+0@1,5M+1@5M
This is a theoretical case
Many VCs don’t have this returns and few
have much better
Portfolio repartition is never pre-
determined
30
Case 2 – 3,02X (11,69%)
Amount invested
(M€)
#startups Return Exits (M€)
13,5 11 0 0
7 4 1 7
8,5 4 4 34
11 3 10 110
40 22 151
Portfolio
1)5@0,5M + 3@1M+2@1,5M+1@5M
2)2@0,5M +1@5M
3)1@0,5M +2@1,5M+1@5M
4)2@1M+2@5M
This is a theoretical case
Many VCs don’t have this returns and few
have much better
Portfolio repartition is never pre-
determined
IRR on 50M€ not 40M€
31
Case 3 – 2X (7,18%)
Amount
invested (M€)
#startups Return Exits (M€)
13,5 11 0 0
2 2 1 2
7 3 1,5 10,5
7 3 3 21
5,5 2 4 22
5 1 5 25
40 22 80,5
Portfolio
1)5@0,5M + 3@1M+2@1,5M+1@5M 5) 1@0,5M + 1@5M
2)1@0,5M + 1@1,5M 6) 1@5M
3)2@1M+ 1@5M
4)1@0,5M + 1@1,5M+1@5M
This is a theoretical
case
32
VC method
CB Insights BUT majority of the startups die before any exit
Average exit in Europe/Benelux : 23M€
Berkus Method (seed stage)
33
Criteria Range
Sound idea
Basic Value
0-500.000€
Prototype
Reducing technology risk
0-500.000€
Quality management team
Reducing execution risk
0-500.000€
Strategic relationships
Reducing market risks
0-500.000€
Product roll out & sales
Reducing production risks
0-500.000€
Startup valuation
www.startups.be
34
Risk Factors Summation
Criteria Range
Management -2 / -1 / 0 / +1 / +2
Stage of the business -2 / -1 / 0 / +1 / +2
Legislation/ Political risk -2 / -1 / 0 / +1 / +2
Sales & marketing risk -2 / -1 / 0 / +1 / +2
Funding risk -2 / -1 / 0 / +1 / +2
Competition risk -2 / -1 / 0 / +1 / +2
Technology risk -2 / -1 / 0 / +1 / +2
Ligitation risk -2 / -1 / 0 / +1 / +2
International risk -2 / -1 / 0 / +1 / +2
Reputation risk -2 / -1 / 0 / +1 / +2
Exit -2 / -1 / 0 / +1 / +2
Risk Factor Summation
35
Score
Management 1
Stage of the business -1
Legislation/ Political risk 2
Sales & marketing risk -2
Funding risk 1
Competition risk 0
Technology risk -1
Ligitation risk 1
International risk -1
Reputation risk 1
Exit 1
Total 2
Average valuation 1M€
Unit = 250k€ 500k€
Total 1,5M€
Multiples
• Multiple of few metrics like
• Revenue
• Growth
• (EBITDA) -> most of the time negative
• (P/E ratio) -> most of the time negative
• (Price book ratio) -> no sense
• (Dividend Yield) -> most of the time none
Shares of a public companies are more liquid then you will
have a discount as a private company => lower valuation
36
Startup valuation
www.startups.be
37
Multiples
Figures
are
outdated
BUT
Principle
remains
the same
38
Multiples
Figures
are
outdated
BUT
Principle
remains
the same
39
Multiples
Figures
are
outdated
BUT
Principle
remains
the same
40
Multiples (evolution)
Tomasz Tunguz
41
Multiples
• The next slides are about
US publicly traded
companies
• Goal is to show
difference by sectors
• Difference between
private and public
companies exists
• Public companies have a
premium valuation
• Leader companies too
Mahesh.vc
Multiples
42
Mahesh.vc
Startup valuation
www.startups.be
Multiples
43
Mahesh.vc
Startup valuation
www.startups.be
Multiples
44
Mahesh.vc
Startup valuation
www.startups.be
Multiples
45
Mahesh.vc
Startup valuation
www.startups.be
Multiples
46
Mahesh.vc
Startup valuation
www.startups.be
One tool that can help you
https://www.seriousfunding.be/
47
www.seriousfunding.be
Startup valuation
www.startups.be
Any question(s)?
48
Thibaut Claes
thibaut@startups.be
@thibclaes
Appendix
49Mark Suster
Appendix
50Mark Suster
Appendix
51Mark Suster/US
Appendix
52
53
Appendix
Less
money
invested in Europe
but also less
pressure regarding
exits
Appendix
54
A good assessment is to look at your competitors through two Databases

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Investor readiness: Startup valuation by Startups.be

  • 2. Agenda • First remarks • Pre-Money / Post-Money & dilution • Dangers of wrong valuation • Factors impacting valuation Startup valuation www.startups.be 2
  • 3. Agenda Methodologies • Rule of thumb • Traditional methods • VC method • Scorecard method (not analyzed here) • Dave Berkus Method • Risk Factor Summation • Multiples & comparables Startup valuation www.startups.be 3
  • 4. Reviewed by Patrick Polak Partner Startup valuation www.startups.be 4 Frank Maene Partner
  • 5. First remarks • 1st rule : there is no rule • Rule of thumb • More an art than a science • Price is not (always) the value Startup valuation www.startups.be 5
  • 6. First remarks • Don’t compare - With US or other countries - With your friends • More mature, more rational - From people/potential to metrics • Valuations evolve all the time • Be realistic and flexible Startup valuation www.startups.be 6
  • 7. First remarks • Professional (not personal) discussions • Always too diluted for entrepreneurs and too expensive for investors • Investment terms are as important as valuation Startup valuation www.startups.be 7
  • 8. Dangers of wrong valuation • Too high valuation - Not attract the right investors - Difficult for futher rounds (down rounds, weak progresses) - Time to close is longer - Pressure & expectations - Terms Startup valuation www.startups.be 8
  • 9. Dangers of wrong valuation • Too low valuation - Too much given, not enough equity for further investors, employees - Founders’ motivation - Difficulty to justify good valuation later Startup valuation www.startups.be 9
  • 10. Pre & Post Money Valuation • Pre-money - Value of your company before investors’ money • Investment • Post money - Value of your company after investment Startup valuation www.startups.be 10
  • 11. Dilution Example • Company worth 1M€ before investment (Pre) • Investors invest 250k€ • Post Money valuation : 1M€ + 250k€ = 1,25M€ • Ownership after investment : - Founders : 1M€/1.25M€ = 80% - Investors : 0.25M€/1.25M€ = 20% Startup valuation www.startups.be 11
  • 13. Factors Impacting Valuation • Economy & market conditions • Location • Business Sector / industry 13 Startup valuation www.startups.be
  • 14. Factors Impacting Valuation • Stage of Development • Team • Market Size • Competition 14 Startup valuation www.startups.be
  • 15. Factors Impacting Valuation • Revenue & (gross) margins • Unit economics, metrics & traction • Use of funds and next milestones • Round size & competition to invest • Further round(s) / past rounds 15 Startup valuation www.startups.be
  • 16. Valuation (Rule of thumb) • (Net) Burn rate for the next 18-24 months • Achieve milestones for next round • Investors want to have 20-35% of the company to have substantial returns • Multiples regarding your industry / your company 16 Startup valuation www.startups.be
  • 18. 18J. De la RochebrochartStartup valuation www.startups.be
  • 19. Valuation (Rule of thumb) 19
  • 22. 22
  • 23. Traditional methods • (Past : assets) -> not for tech startups • Present : multiple • (Future : Discounted Cash Flow) -> not for early stage startups 23 Startup valuation www.startups.be
  • 24. Different methods • VC method • Scorecard method (not here->pre-revenue) • Dave Berkus Method • Risk Factor Summation • Multiples 24 Startup valuation www.startups.be
  • 25. VC method • Size of the fund • IRR to their LP’s • # of investments • # of rounds per company • Ticket size • Time to exit • Further rounds needed (further dilution) • Ownership 25 Startup valuation www.startups.be
  • 26. VC method • What value at exit? • Post-Money = Exit Value / (1+IRR)^time Example • Time : 5 years • IRR : 20% • Exit : 25M€ (+/- average exit price in Europe) • Post Money : 25M€/(1,2^5) = 10,047M€ 26 Startup valuation www.startups.be
  • 27. VC method Example • Time : 5 years • Invest 2M€ @ 10M€ (Post-money)->20% • Further investment : 3M€ @15M€ • Dilution of 20% (VC doesn’t follow-on in this case) • Ownership : 16% ->4M€ return on 2M€ • IRR : 15% -> NOT OK => lower valuation 27 Startup valuation www.startups.be
  • 28. VC method • Fund size : 50M€ • Investments : 40M€ (Fund - mgt fees) • IRR (expected) : 3X on 10 years (12% IRR) • # investments : 22 28 Investments in a startup (M€) #startups 5 5 1,5 4 1 5 0,5 8 40 22Startup valuation www.startups.be
  • 29. 29 Case 1 – 2,75X (10,65%) Amount invested (M€) #startups Return Exits (M€) 13,5 11 0 0 8 4 1 8 12 4 3 36 6,5 3 10 65 40 22 109 Portfolio 1)5@0,5M + 3@1M+2@1,5M+1@5M 2)1@0,5M + 1@1M+1@1,5M+1@5M 3)1@0,5M + 0@1M+1@1,5M+2@5M 4)1@0,5M + 1@1M+0@1,5M+1@5M This is a theoretical case Many VCs don’t have this returns and few have much better Portfolio repartition is never pre- determined
  • 30. 30 Case 2 – 3,02X (11,69%) Amount invested (M€) #startups Return Exits (M€) 13,5 11 0 0 7 4 1 7 8,5 4 4 34 11 3 10 110 40 22 151 Portfolio 1)5@0,5M + 3@1M+2@1,5M+1@5M 2)2@0,5M +1@5M 3)1@0,5M +2@1,5M+1@5M 4)2@1M+2@5M This is a theoretical case Many VCs don’t have this returns and few have much better Portfolio repartition is never pre- determined IRR on 50M€ not 40M€
  • 31. 31 Case 3 – 2X (7,18%) Amount invested (M€) #startups Return Exits (M€) 13,5 11 0 0 2 2 1 2 7 3 1,5 10,5 7 3 3 21 5,5 2 4 22 5 1 5 25 40 22 80,5 Portfolio 1)5@0,5M + 3@1M+2@1,5M+1@5M 5) 1@0,5M + 1@5M 2)1@0,5M + 1@1,5M 6) 1@5M 3)2@1M+ 1@5M 4)1@0,5M + 1@1,5M+1@5M This is a theoretical case
  • 32. 32 VC method CB Insights BUT majority of the startups die before any exit Average exit in Europe/Benelux : 23M€
  • 33. Berkus Method (seed stage) 33 Criteria Range Sound idea Basic Value 0-500.000€ Prototype Reducing technology risk 0-500.000€ Quality management team Reducing execution risk 0-500.000€ Strategic relationships Reducing market risks 0-500.000€ Product roll out & sales Reducing production risks 0-500.000€ Startup valuation www.startups.be
  • 34. 34 Risk Factors Summation Criteria Range Management -2 / -1 / 0 / +1 / +2 Stage of the business -2 / -1 / 0 / +1 / +2 Legislation/ Political risk -2 / -1 / 0 / +1 / +2 Sales & marketing risk -2 / -1 / 0 / +1 / +2 Funding risk -2 / -1 / 0 / +1 / +2 Competition risk -2 / -1 / 0 / +1 / +2 Technology risk -2 / -1 / 0 / +1 / +2 Ligitation risk -2 / -1 / 0 / +1 / +2 International risk -2 / -1 / 0 / +1 / +2 Reputation risk -2 / -1 / 0 / +1 / +2 Exit -2 / -1 / 0 / +1 / +2
  • 35. Risk Factor Summation 35 Score Management 1 Stage of the business -1 Legislation/ Political risk 2 Sales & marketing risk -2 Funding risk 1 Competition risk 0 Technology risk -1 Ligitation risk 1 International risk -1 Reputation risk 1 Exit 1 Total 2 Average valuation 1M€ Unit = 250k€ 500k€ Total 1,5M€
  • 36. Multiples • Multiple of few metrics like • Revenue • Growth • (EBITDA) -> most of the time negative • (P/E ratio) -> most of the time negative • (Price book ratio) -> no sense • (Dividend Yield) -> most of the time none Shares of a public companies are more liquid then you will have a discount as a private company => lower valuation 36 Startup valuation www.startups.be
  • 41. 41 Multiples • The next slides are about US publicly traded companies • Goal is to show difference by sectors • Difference between private and public companies exists • Public companies have a premium valuation • Leader companies too Mahesh.vc
  • 47. One tool that can help you https://www.seriousfunding.be/ 47 www.seriousfunding.be Startup valuation www.startups.be
  • 53. 53 Appendix Less money invested in Europe but also less pressure regarding exits
  • 54. Appendix 54 A good assessment is to look at your competitors through two Databases

Hinweis der Redaktion

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