We are in a unique moment. The conditions are set for the reimagination of healthcare. The creative destruction of the industry lifecycle by a new generation of entrepreneurs has led to two different organizational mindsets.

1. ®
TM & © 2015. StartUp Health, Inc. All rights reserved.. StartUp Health®
, and The Healthcare Transformer Mindset™
are trademarks of StartUp Health Inc.
THETRANSFORMATIONMINDSET

2. TM & © 2015. StartUp Health, Inc. All rights reserved.. StartUp Health®
, and The Healthcare Transformer Mindset™
are trademarks of StartUp Health Inc.
WEAREINAUNIQUEMOMENT
The Conditions Are Set For the Reimagination of Healthcare

3. TM & © 2015. StartUp Health, Inc. All rights reserved.. StartUp Health®
, and The Healthcare Transformer Mindset™
are trademarks of StartUp Health Inc.
3
“Creative Destruction” popularized by Joseph Schumpeter in Capitalism, Socialism and Democracy. Richard Foster and Sarah Kaplan applied the concept directly to healthcare Creative
Destruction. Dan Sullivan and The Strategic Coach simplified the concept further in his Creative Destruction Series. Eric Topol, MD, published a book The Creative Destruction of Medicine.
By A New Generation of Entrepreneurs
EMERGING
Industry
GROWTH
Industry
STATUS
Industry
DEPLETED
Industry
ENTREPRENEURS
Healthcare
Transformers
THECREATIVEDESTRUCTIONINDUSTRYLIFECYCLE
Industries Already Transformed

4. TM & © 2015. StartUp Health, Inc. All rights reserved.. StartUp Health®
, and The Healthcare Transformer Mindset™
are trademarks of StartUp Health Inc.
By A New Generation of Entrepreneurs
THECREATIVEDESTRUCTIONINDUSTRYLIFECYCLE
Two Different
Organizational
Mindsets

5. TM & © 2015. StartUp Health, Inc. All rights reserved.. StartUp Health®
, and The Healthcare Transformer Mindset™
are trademarks of StartUp Health Inc.
STAGNATION
MINDSET
TRANSFORMATION
MINDSET
TWOORGANIZATIONALMINDSETS

6. TM & © 2015. StartUp Health, Inc. All rights reserved.. StartUp Health®
, and The Healthcare Transformer Mindset™
are trademarks of StartUp Health Inc.
STAGNATION MINDSETTRANSFORMATION MINDSET
TopPriorityoftheCEO vs. NotaPriorityoftheCEO
Long-termCommitment vs. ShortTermorNoCommitment
CreatesWaysItCouldWork vs. GivesReasonsItWillNeverWork
EngagedwithEntrepreneurstoBuildSolutions vs. TriestoBuildEverythingThemselves
SeveralActiveandPlannedPilotsw/Startups vs. NoActiveorPlannedPilotsw/Startups
DefinedProcessandTeamtoWorkw/Startups vs. NoDefinedProcessorTeamtoWorkw/Startups
LikestoLearn,TryNewThingsandTakeSomeRisk vs. WouldPrefertoWaitandNotTryNewThings
VeryResponsiveWithGrowingSenseofUrgency vs. NotResponsiveorinaRushtoInnovate
ConstantlyRemovingInternalFrictionandObstacles vs. TooMuchFriction,RegulationandObstacles
LikesToBeALeaderandModelforOthers vs. FinewithStatusQuoandBeingaFollower
“BatteriesIncluded”People vs. “BatteriesNotIncluded”People
TWOORGANIZATIONALMINDSETS

7. ®
TM & © 2015. StartUp Health, Inc. All rights reserved.. StartUp Health®
, and The Healthcare Transformer Mindset™
are trademarks of StartUp Health Inc.
Steven Krein
CEO & CoFounder
StartUp Health
NETWORK@STARTUPHEALTH.COM