The Starr Conspiracy, a strategic marketing and advertising agency for enterprise software and services companies, was recently honored with an impressive 22 American Advertising Awards (formerly the ADDYs), including Best of Show recognition and the association’s first People’s Choice Award.

1. THE STARR CONSPIRACY WINS 22 AMERICAN ADVERTISING AWARDS
B2B AGENCY GARNERS FIRST PEOPLE’S CHOICE AWARD AND BEST-OF-SHOW RECOGNITION
FORT WORTH, Texas (Feb. 24, 2014) — The Starr Conspiracy, a strategic marketing and advertising agency for
enterprise software and services companies, was recently honored with an impressive 22 American Advertising
Awards (formerly the ADDYs), including Best of Show recognition and the association’s first People’s Choice
Award.
The Starr Conspiracy — the region’s only agency that specializes in the rarefied air of business-to-business (B2B)
marketing — also won two Gold, 10 Silver, and eight Bronze awards from the Fort Worth chapter of the American
Advertising Federation (AAF). The work was completed in 2013 on behalf of a range of large, national, and
international clients based in cities spread across the United States and Canada, as well as for the nonprofit
James L. West Alzheimer’s Center in Fort Worth and The Starr Conspiracy itself.
The agency won Best of Show in interactive media for the design, copywriting, and development of its own
website as part of The Starr Conspiracy’s rebrand. It won the AAF-Fort Worth’s first People’s Choice Award for a
promotional video based on a photo shoot for the website. The new award category allowed the public to choose
among nearly 500 show entries.
Unlike other firms that usually win the advertising awards, The Starr Conspiracy’s work was done entirely for
enterprise-level clients that were marketing to other businesses, rather than to consumers (except for the work
done for the James L. West Alzheimer’s Center). It’s unusual for an agency to receive so many of AAF accolades for
B2B marketing.
“I’m extremely proud of every person at The Starr Conspiracy, and the range and depth of these awards prove that
together, each day and with each client, we’re changing business-to-business marketing forever,” said Bret Starr,
the agency’s founder, partner, president, and CEO.
The clients for whom The Starr Conspiracy won awards include an international employee engagement and
recognition company with offices in Toronto and San Francisco; a Boston-based employee wellness company
that’s part of Sir Richard Branson’s Virgin Group; and a company in North Carolina that helps large organizations
measure the impact of employee learning on performance and business results.
“We’re not shy about being a disruptive force in the world of B2B marketing,” said Brandon Alcorn, creative director
for The Starr Conspiracy. “Our work has no boundaries. That we received awards in 15 separate categories —
including the People’s Choice Award — proves that.”
The range of The Starr Conspiracy’s creative scope is easily illustrated by its Best of Show award for interactive
media, its People’s Choice Award for a video, and the two pieces of work that earned Gold awards. One Gold award
was for printed stationery for the James L. West Alzheimer’s Center. (The Starr Conspiracy’s full rebrand of the
West Center also earned two Silver awards: one for illustration and one for logo.) The other Gold award was for the
development of The Starr Conspiracy website in the category of digital advertising for self-promotion.
“From printed stationery to digital advertising to video, we’re breaking the mold of B2B marketing,” Alcorn said.

2. Two other logos developed by The Starr Conspiracy also won Silver awards: one for Fort Worth-based Mesch
McBride, a strategic tax and accounting firm, and one for SmashFly, innovators of recruitment marketing
technology. A logo designed for InfluenceHR, a convention and trade show, won a Bronze award (the website
designed for InfluenceHR won a Silver award).
Stationery that The Starr Conspiracy designed for SmashFly as part of its rebrand also won a Silver award, and
stationery designed for the rebrand of the former Virgin HealthMiles (now Virgin Pulse) earned a Bronze. So did a
three-dimensional direct-marketing piece for Virgin Pulse, an innovator in employee engagement and wellness.
Conducted annually by the American Advertising Federation, the local awards represent the first stage of a three-tier
national competition that recognizes and rewards creative excellence in advertising. At least three projects by The
Starr Conspiracy — the two Gold award winners and the Best of Show — will automatically move on to a regional
competition.
The trade association awards come on the heels of a banner year for The Starr Conspiracy. The firm’s revenues
rose 22.9 percent in 2013, and capitalized billings reached $31.35 million. Other milestones and recognition for the
agency last year included:
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Becoming the largest agency in Fort Worth and Tarrant County based on number of employees and
capitalized billings, according to the Fort Worth Business Press
Opening a new headquarters in a 1920s industrial building on South Main Street
Joining the prestigious Inc. 5000 List of Fastest-Growing Private Companies in America. With three-year
growth of 159 percent, the agency was No. 2,295 on the Inc. magazine list, and No. 79 among the
fastest-growing companies in the Dallas-Fort Worth area
Being named one of the 10 best private companies in the United States for taking care of its employees.
®
The Principal 10 Best Companies for Employee Financial Security — 2013 recognizes outstanding
commitment to employees through company benefits, cultures that support work-life balance, and
career advancement through training.
Being named a finalist for the Fort Worth Chamber of Commerce Small Business of the Year Award
among companies with 11 to 50 employees
ABOUT THE STARR CONSPIRACY
You shouldn't have to pay an agency to get to know your industry. The Starr Conspiracy already knows your
market segment, who you are, and where you fit in. We're a strategic marketing and advertising agency devoted
exclusively to enterprise software and services. When you partner with us, it's to build market share, multiply
brand awareness, and drive sales leads — not to bone up on the basics. We've been "out there" for more than a
decade, so you can hit the ground running. Founded in 1999 and located in Fort Worth, Texas, The Starr Conspiracy
has won eight best places to work awards and countless creative awards. Visit us on the Web at
www.thestarrconspiracy,com.

3. THE STARR CONSPIRACY 2014 AMERICAN ADVERTISTING AWARDS, AAF-FORT WORTH
Best of Show — Interactive
TSC Website — Ben Bologna, senior designer; Michael Mercer, Web developer; Brandon Alcorn, creative director;
Steve Smith, copywriter
People’s Choice Award — A popular vote chose this outstanding work to be recognized by the American
Advertising Federation of Fort Worth in the chapter’s first People’s Choice competition.
TSC — Behind the Scenes Video — Tim Lautensack, cinematographer and editor; Brandon Alcorn, creative director
Gold Awards
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Collateral Material — Stationery, Flat Printed
James L. West Alzheimer’s Center Stationery — Nancy Crabb, designer; Ben Bologna, senior designer;
Brandon Alcorn, creative director
Advertising Industry Self-promotion — Digital Advertising
TSC Website — Ben Bologna, senior designer; Michael Mercer, Web developer; Brandon Alcorn, creative
director; Steve Smith, copywriter
Silver Awards
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Collateral Material — Stationery, Multiple Process
SmashFly Stationery — Tim Lautensack, designer; Brandon Alcorn, creative director
Consumer or Trade Publication — Campaign, Four-color
Achievers Ad Campaign — Brandon Alcorn, creative director; Anna Beth Bonney, copywriter
Digital Advertising — Websites, B-to-B, Products
InfluenceHR Website — Ben Bologna, senior designer; Michael Mercer, Web developer; Brandon Alcorn,
creative director; Anna Beth Bonney, copywriter
Digital Advertising — Websites, B-to-B, Services
Vestrics Website — Tim Lautensack, senior designer; Michael Mercer, Web developer; Brandon Alcorn,
creative director; Lou Chapman, copywriter
Branded Content — More Than 60 Seconds
The Starr Conspiracy Culture Video — Tim Lautensack, cinematographer and editor; Brandon Alcorn,
creative director
Elements of Advertising — Logo
James L. West Alzheimer’s Center Logo — Nancy Crabb, designer; Ben Bologna, senior designer; Brandon
Alcorn, creative director
Elements of Advertising — Logo
Mesch McBride Logo — Ben Bologna, senior designer; Brandon Alcorn, creative director
Elements of Advertising — Logo
SmashFly Logo — Tim Lautensack, designer; Brandon Alcorn, creative director
Elements of Advertising — Illustration, Single
James L. West Alzheimer’s Center Illustration — Ben Bologna, senior designer; Brandon Alcorn, creative
director

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Best of the Never Rans — Single
Buxton Book — Tim Lautensack, designer; Ben Bologna, senior designer; Brandon Alcorn, creative
director; Lou Chapman, copywriter; Tom Hussy, photographer; Celine Hubler, producer; Patty Hudson,
producer
Bronze Awards
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Collateral Material — Stationery, Multiple Process
Virgin Pulse Stationery — Nancy Crabb, designer; Brandon Alcorn, creative director
Direct Marketing, 3-D
Virgin HealthMiles Direct Mailer — Jonathan Irwin, art director; Brandon Alcorn, creative director; Lou
Chapman, copywriter
Digital Advertising — Websites, B-to-B, Services
Uptivity Website — Ben Bologna, senior designer; Michael Mercer, Web developer; Brandon Alcorn,
creative director; Lance Haun, copywriter
Digital Advertising — Email
Montage Holiday E-card — Tim Lautensack, designer; Brandon Alcorn, creative director; Lance Haun,
copywriter
Branded Content — More Than 60 Seconds
TSC — Behind the Scenes Video — Tim Lautensack, cinematographer and editor; Brandon Alcorn, creative
director
Elements of Advertising — Logo
InfluenceHR Logo — Ben Bologna, senior designer; Brandon Alcorn, creative director
Elements of Advertising — Illustration, Campaign
TSC Illustration Campaign — Ben Bologna, senior designer; Tim Lautensack, designer; Brandon Alcorn,
creative director
Elements of Advertising — Music Only
TSC — Behind the Scenes Video/Music — Ben Bologna, producer; Brandon Alcorn, creative director
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