1. Selling your
products in China
A quick guide
to online retail

2. So how do you access this massive market?
We’re glad you asked...
You want to sell your
products in China
在中国销售
的产品?

3. It is predicted to be
$650b by 2020!*
*McKinsey & Company
*QOR Research
Market snapshot
Online retail in China
is $200b and growing.
Australian online retail
consumers spent $18.7b
between March 2014
and March 2015*

4. *Sources: McKinsey & Company, Bloomberg, Reuters
‘Singles Day’ is the world's biggest
day of online retail
2014 = $9.3b
2012 = $4.0b
These figures show the Alibaba Group's huge increase
in sales on November 11 over the past three years.
$5.8B
2013
$4.0B
2012
$9.3B
2014

5. MALL
*McKinsey & Company
In the West, most online retail
is done by large B2C sites
such as department stores
In China, 70% of
the market is C2C.

6. For foreign retailers,
this means three things:
Barriers to
entry are low
Consolidation of
the market is likely
Prospects for
growth are high

7. And new brands are joining them every day.
Big foreign brands are
already selling online in China

8. What are Chinese consumers
buying online?
Apparel Recreation and
education
Household
products
Transport and
communications
Healthcare
and personal
Food Utilities
35% 35%
11% 4% 2%
15% 12%

9. Top Western products that
Chinese consumers buy online:
Baby formula Clothing Cosmetics
Tech Nutritional
supplements
Food and
beverage
Young Chinese consumers save very little, spending
most of their salary. They will pay a premium for
quality, cleanliness, health and safety.
Cnn money, marketingtochina.com & vecci

10. Where are they buying?
Fun fact: eBay shut down its Chinese site in 2006
Has nearly 800m product
listings and is in the
top 10 global websites
Where businesses sell
to Chinese consumers.
Taobao (C2C) TMall (b2C)
The main player is Alibaba Group

11. How are they paying?
Chinese eCommerce takes place on Alibaba, Tmall and
Taobao, and payments go through PaiPai and AliPay.

12. Whether you need
cold supply chain
Or your products
are non-perishable
How do you actually
get products there?
You need a logistics provider to tailor a supply
chain specific to your products.

13. Set you up with
a TMall account
Improve your customers'
online experience
Create a complete
supply chain for
your products
But I don’t speak Chinese!
Don’t worry, logistics providers can:

14. StarTrack can help your
business take part in
China’s online retail boom.
Call 13 2345
StarTrack is a business of Australia Post