Gauss Digital Marketing Seminar- Beach Haven NJ

Grow Your Business!
Welcome to the Seminar
June 3, 2014

Today lets talk about…
• Changing Consumer
Habits
• Search
• Mobile
• Video
• Social Media
• Opportunities for Local
Merchants
• New Customer
Acquisition
• Customer Retention

Bat Kid Goes Viral!
406,960 Tweets
14% outside the US from 117 countries
Crashed Make A Wish site
21,683 Instagram and Twitter Photos
seen an estimated 120,439,533 times
Total World Wide Reach:
Estimated over ONE BILLION People!

We Live in a Multi-Screen World

Multi-Tasking – Unrelated Activity Complimentary Usage – Related Activity

Some of the Marketing tools
we used to employ are
no longer effective

Google is the New Yellow Pages

Google Remains Dominant
with 75% + Market Share

94% of Web Traffic is generated from
Page One Results
Visits by Search Engine Results Page across the “Big Three” Search Engines

94% of consumers never go past
the first page of their search
result. Every business needs to
know:
1. What Page are we on for
our Best Keywords?
2. Where is our Competition?
Google does a great job of
returning relevant search results.

Mobile Traffic to
Major Retailers
• Amazon sites – 43 million
• eBay – 22 million
• Walmart – 19 million
• Apple.com sites – 11 million
• Target – 14 million
• Best Buy sites – 10 million
• Ticketmaster – 9 million
• The Home Depot – 7 million
• Etsy.com – 6 million
• Lowe’s – 6 million

“The number of calls to U.S.-based
businesses will increase by 107% in the next
17 months.” – BIA Kelsey
• Mobile is about to unleash a massive increase in call-based
advertising…which will be so vast that many established
companies will scramble
• 61% of Local Merchants rate inbound telephone calls as
excellent leads.
• Call conversion from a local search on a desktop local is
7%, once the landing page is viewed, compared with 57%
from a mobile device
• U.S. Businesses will receive 70 billion calls from mobile
devices by 2016. Today the number is 20 billion. By the end
of 2013 81% of all the calls businesses receive will
originate from mobile phones.
Mobile Driving Increased # of Valuable Leads

Estimated that 85% of Local Biz Don’t
Have Mobile Optimized Websites

American pets
have bitten,
chewed, licked,
drooled upon (or
worse) more than 8
million devices this
past year. -SquareTrade
Everyone Loves a Good Mobile Device!

Welcome to the Video Revolution

Mobile views on YouTube are now more than 1 billion views each day.
Since 2010, mobile device traffic to YouTube has more than tripled.

1. It’s now very affordable to “Broadcast” your
Infomercial or How to Video to a very large audience.
2. YouTube Videos are an incredible Source of Content
that are indexed well on sites like Google (did we
mention that Google owns YouTube?)
3. Video is an incredible Source of Quality Content for
Social Media and Your Website – a great way to
communicate with current and future customers
What this means
for Local Merchants

Social Media Adoption by Age Group
89% 72%
60% 43%

Viral Power of
Social Media
Average # of Facebook Friends in their
Network by Generation

Why Social Media for Business?

and they’re sharing those
opinions everywhere

Over 30% of Consumers Regularly read customer reviews

Over 70% Say Positive Reviews make them
Trust a Business More

The Zero Moment
of Truth
They have fundamentally changed the Rules of
Marketing and the way Merchants need to approach
Connecting with them to earn their business.
Clearly, The Consumer
is now in Charge!
Our friends at Google call this....

" You'd never set up an 800# for your business
with nobody to answer the Phone. The Internet is
that 800# and it has been set up for you even
though you didn't ask for it! People are "calling"
you with their web searches everyday. If People
search for your product or services and you don't
"answer" that search...who do you think will?"
- Jim Lecisnki, Managing Director Google

Many Best Practices for Business
in 2014 Remain the Same…
Great Location – Make Sure you are Easy to Find
You Make Customers feel welcome and you are
easy to do business with
You have a Solid Reputation & Great Word of
Mouth from happy customers
You Stay in touch and Reward Existing Customers
to drive more repeat business
Constantly Looking for New Customers

However, the Best Tools for Business
have changed a great deal!
Great Location –
Can new customers
find you online?
Welcoming
Establishment -
does your Online
Presence Match the
Real World?
Solid Reputation -
Great Word of Mouth
What are they saying
about you online?
Are You Staying
Connected to your
Best Customers?
Acquiring New Customers –
New digital marketing options create
efficient, affordable ways to best reach your
most likely new customers!

Grow Your Business!
Digital Strategies to Grow Your Business

2014 Digital Strategies for Merchants
• Quality Multi-Screen Web Presence
• Optimized Online Directories
• Tell Your Story – Fresh Content Wins
• Reputation Matters
• Leverage Digital Targeting Capabilities

Who are we really trying to please?

• Your Site reflects the quality of
your business and looks as good
or better than your competitors
• You update your site is regularly
with:
• latest promotions/specials
• Fresh Blog Posts
• Latest Product/Service
updates
• Social Media Posts
• Easily allows customers to
browse or buy your Products and
Services
Fresh Quality Multi-Screen Web Presence

• In Bound Phone Calls
• In Bound Emails
• Online Purchases
• Appointments
• Email Newsletter Sign Up
• Loyalty Clubs
• Grow Social Media Fans
• 24/7 Customer Service
• Key Recruiter
Put Your Website to Work!
More than just an online brochure

Make Sure Your Site Looks Good on All Screens
Even if you are happy with the look of site on Desktop or Laptop….make sure
you are optimized for the Mobile Consumer

Smart Phone Friendly Mobile Sites that Match
Look and Feel of Main Website

Congratulations!
The Number One
Website in the
World wants to
give everyone in
this room a FREE
listing and profile
page

:
“Google Plus is Google itself. We’re
extending it across all that we do — search,
ads, Chrome, Android, Maps, YouTube — so
that each of those services contributes to
our understanding of who you are.”
Bradley Horowitz, Google Plus’s vice president of product

Beyond the Big Three – Claim and Verify your Listings
Make sure your data is 100% correct on top search engines, social media and directory
sites…so consumers can connect with you from their desktop or on the go via their Smart
Phone or Tablet! Correct listing data is also important for improving your site SEO!

Get Reviews for
Better Places
Listing Ranking
Customer Referral Cards are Easy &
Inexpensive to Create

How to Get More Positive
Ratings & Reviews
• Just Ask. Remember
“Tell Your Friends”
• Referral cards
• Website, Email
• On Invoices
• Loyal Customers
• Friends and Families
• Business Network

Online Videos are a
Great Way to get
High Page Ranking

Social Media Drives More Repeat & Referral Business
Free or Nearly Things You Can Do!
• Most Important: Commit to the Content!
– Consistent, varied two way communication via multiple
channels. If you don’t have time, find someone who
does.
• Improve/Create Your Social Presence – Facebook,
Twitter & Google+, LinkedIn – they all are free!
• Use offline promotion to drive online fans
• Create Online Contests to grow your fan base
• Add Social links to all web promotions (site, email,
video, PR etc)

Great Social Content goes well beyond
Promotional Offers
Rule of Threes
1. Valuable Tips & Ideas
– Position yourself as expert
– Connect to complimentary businesses
– Success Stories
2. Establish Community
– Recognize customers
– Recognize employees
– Recognize Community Events & Your Charitable Efforts
3. Promotions and Special Offers
– Loyalty Club Offers
– Sync Offline with online

Tell Everyone You Are Social!
Post signs in your Business, Put Social Media logos in your Print Ads,
On Your Trucks, Website, Email Signature – let people know!

Customers for Life
Leveraging Customer Connections to Grow Revenue
Today 1 Year 3 Years
200
Connections
600
Connections
3600
Connections
100
Text Club VIP’s
75
Newsletter
Subscribers
1000
Text Club VIP’s
3000
Text Club VIP’s
300
Newsletter
Subscribers
600
Newsletter
Subscribers

Staying top of mind!
Social Text Email = Affordable Frequency!
Today 1 Year 3 Years
2400
Posts Month
7200
Posts Month
43200
Posts Month
400
Text Offers
150
Sends
4000
Text Offers
12000
Text Offers
600
Sends
1200
Sends
Total Potential
Connections = 2950 8200 54,400

Create FRESH SEO blog posts
that are informational but also
promote your business
Post to Your Google Blog
Content used for Social Posts, linking to site,
also used in weekly Text Marketing
Use as copy points to create search
optimized video
(FYI: Google owns YouTube)
MARKETING STRATEGIES
Improve SEO, Drive Traffic &
Repeat & Referral Business
Used in monthly
e-newsletter
Content is then
distributed via
multiple channels
including…..

Right About Now…You Might be Thinking….
Wow – that’s a lot of Stuff!
I’m already so busy Running my Business!

Digital Solutions to Grow
Your Business

Essential Digital Media Strategies
For Acquiring and Retaining Customers
1. GET FOUND: Make sure your business is
visible to Consumers Actively Searching Online
for your Products & Services
3. STAY CONNECTED: Leverage Social Media
Email & Text Marketing Best Practices to Drive
More Repeat and Referral Business from
existing clients
2. FIND NEW: Leverage Precise Targeting
Capabilities to reach Consumers Most Likely to
be interested in your Products & Services
Social is Digital
Word of Mouth!

Custom YouTube
Channel & Video Series
Optimized, Updated
Business Listings
Reputation
Management
We’ll create a custom YouTube Channel and series of Videos
that promote your company and products. Each quarter we’ll
produce a new video using professional voice talent, scripting,
music and high quality images. Videos are optimized for
search, distributed on your YouTube channel as well as
business listings.
We optimized and update the top 50 Search, Directory and Social
sites to ensure your latest promotions are featured, creating a
profile page, adding photos, video and more. Great for Search
Authority, as leading sites are quality source of back links plus
FRESH improves your rankings and are important signal to Google.
Mobile Essentials
Smart Phone Friendly Website
For Merchants who love the design of their existing website,
but wish it were optimized for Mobile, this is a perfect option.
Your new Smart Phone friendly site will match the look and
feel of your existing site, with one click to call, click to map and
feature products, services, specials and social media links.
24/7 monitoring of social , rating and review sites to alert of
you of positive/negative consumer commentary….protecting
your most valuable asset – Your Reputation!
3/31/2014

Custom YouTube
Optimized, Updated
Business Listings
Reputation
Management
business listings.
FRESH content improves your rankings and are important signal to
Google.
Web Essentials
We’ll create a modern frequently updated website that looks
good on any screen and serves to drive leads for you business.
Site will promote products, services, latest specials and
features Blog, Photo Galleries, Video, Social Media, Email sign
up and lead capture.
Multi-Screen, Quality ,Optimized
& Updated Web Presence
24/7 monitoring of social , rating and review sites to alert of
you of positive/negative consumer commentary….protecting
your most valuable asset – Your Reputation!
3/31/2014

Custom YouTube
Optimized, Updated
Business Listings &
Rep Management
We optimized and update the top 50 Search, Directory and
Social sites to ensure your latest promotions are featured,
creating a profile page, adding photos, video and more. Great
for Search Authority, as leading sites are quality source of back
links plus FRESH improves your rankings and are important
signal to Google.
For Merchants who love the design of their existing website, but
wish it were optimized for Mobile, this is a perfect option. Your
new Smart Phone friendly site will match the look and feel of your
existing site, with one click to call, click to map and feature
products, services, specials and social media links.
Social Mobile Essentials
Smart Phone Friendly Website
Content is King, for both pleasing customers and Google. We
create and distribute the News of your Business via:
• Social Media postings 2-3x per week on your schedule.
• Produce and send your e-newsletter to your customer list.
• Manage Text VIP Club – with weekly promo messages
• Provided all in-store signage to alert customers to sign up
Multi-Channel Content Management
business listings.
3/31/2014

Custom YouTube
Optimized, Updated
Business Listings &
Rep ManagementWe’ll create a custom YouTube Channel and series of Videos
business listings.
Web & Social Essentials
We’ll create a modern frequently updated website that looks
good on any screen and serves to drive leads for you business.
Site will promote products, services, latest specials and
features Blog, Photo Galleries, Video, Social Media, Email sign
up and lead capture.
Multi-Screen, Quality ,Optimized
& Updated Web Presence
Social Media
ManagementWe will manage your Facebook, Twitter and Google+ presence
for you:
• Social Media postings 2-3x per week on your schedule.
• Communicate with client monthly, then manage postings
for next 30 days based on needs/news of the business.
• Includes monthly Facebook approved contest, which also
helps to grow email database
FRESH improves your rankings and are important signal to Google.
3/31/2014

Targeted Marketing Delivers Message to Best Potential Customers
Site & Search Retargeting Search Engine Marketing
Geo Targeted Mobile
Geo Targeted Video Email Marketing Blasts
Social Media Targeting
Target top 3 positions on Google, Yahoo and Bing for
best keywords. We establish an estimated # of
impressions, clicks and your budget - you only pay
when someone clicks;
Reach best potential customers on leading b2c and
b2b social media sites. Target by user interest,
occupation, geography on web & mobile.
Target former visitors to your site and also by most
recently searched keywords on sites like Google.
Conquest retargeting serves your ads to consumers
who were searching for your competitors.
Target consumers based on their
proximity to their store. Mobile ad
expands to full screen mobile splash
page with multiple track-able calls to
action
Reach best potential customers with email blast targeted
by variety of demographics at the zip code level. B2B
lists available too.
Geo Target best potential customers on
leading content sites that include local,
regional, national publishers, including
YouTube.

1
Consumer performs
a Keyword Search
& is anonymously
“cookied” for their
search term.
2
Search Retargeting to reach Consumers
who are Actively in the Market to Buy
Consumer later visits
their favorite sites on
the Web and is served
your ad based on their
past search history of
key words, brand
names and the names
of our competition
Search Retargeting Increases Efficiency
Your Online Display targets potential customers
who have been actively searching for your
products and services. Ads are served based
on Brand Names Searched and also
Competitors Searched. Ads are Geo Targeted
to reach local consumers.
Auto Insurance

1
Consumer performs
a Keyword Search
& is anonymously
“cookied” for their
search term.
2
Retarget the Competition!
Consumer later visits
their favorite sites on
the Web and is served
your ad based on their
past search history of
key words, brand
names and the names
of our competition
Search Retargeting Increases Efficiency
Your Online Display targets potential customers
who have been actively searching for your
products and services. Ads are served based
on Brand Names Searched and also
Competitors Searched. Ads are Geo Targeted
to reach local consumers.
Progressive Insurance

Reach Consumers Near your Store
Mobile Geo Fencing pinpoints customers when they are near
your store and serves them ads relevant to their location

Facebook Targeting & Re-Targeting
Target Consumers by variety of demos…or retarget those that have already been to your site

Email Marketing Solutions
Geo Targeted Email Marketing: Geo target your message
to reach local consumers via our huge opt in database of
email addresses. Target by Metro, City or Zip Code level to
reach customers in your key trading areas.
Demo Targeting: Reach Local Consumers by wide variety of
Demographic selections, including:
• Gender
• HH Income
• Veterans
• Political Affiliation
• Presence of Pets
• Presence of Children
• Occupation
• Own Home/Rent
• Marital Status
• Religion

Special Seminar Incentive
Sign Up for a Digital Package before
Friday June 13th and receive
• 5,000 search retargeting ad impressions.
• Get your business involved in the Beach Haven Ad
Campaign for just $250/ month.
The Perfect Way to Promote Your
New Website or Social Media Promotion!
All Beach Haven business receive a 15% discount on al products
and services.

Next Steps
1. Let’s set an appointment to review your
Reputation and Visibility Report
2. Based on your needs we’ll recommend a plan
that’s best for you.
3. Sign up for a program before Friday May ??
and receive a ???? to promote your new
Digital Program!

Questions?
Stan Gauss
Founder & Client Success Officer
(888) 528-1404
hello@gaussdigital.com

Gauss Digital Marketing Seminar- Beach Haven NJ

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